The verdict in three sentences
For an aluminium window and door fabricator with showrooms in Burnaby and Richmond, the Google Business Profile is often the first touchpoint with homeowners, builders and contractors across Metro Vancouver. Quotes look similar on price but hide dangerous clauses: profiles owned by the agency, incentivised reviews, untouched duplicates and locked contracts with no measurable goals. Ask for a written clause against each trap before you sign.
Ballparks before reading any quote
These are 2026 market ballpark figures in Metro Vancouver for managing two showroom profiles. Use them to flag outliers.
| Service | 2026 market ballpark | What you should get |
|---|---|---|
| Managing two profiles | 400 to 1 200 CAD per month | Updates, posts, review replies |
| Duplicate audit and cleanup | 600 to 1 800 CAD, one off | Full list, merge or removal requests |
| Project and showroom photo shoot | 400 to 1 000 CAD per session | Real installs, rights assigned to you |
| Genuine reviews targeted | 5 to 20 per showroom per quarter | Request process that follows Google policy |
| Reasonable first term | 3 to 6 months | Measurable goals and an exit clause |
| Reporting | Weekly | Calls, direction requests, quote requests per profile |
Service areas matter too: contractors in Surrey, Coquitlam or North Vancouver should see your service area, but Google only allows a storefront address where customers are actually received.
Seven traps and the clause to demand
| Trap | Typical quote line | Clause to demand |
|---|---|---|
| Profile ownership | We create and host the profile in our account | Profile owned by your company, agency added as manager |
| Incentivised reviews | Includes a review boost package | No bought, written or rewarded reviews, termination if breached |
| Ignored duplicates | Optimisation of your main profile | Audit and treatment of every existing listing, factory included |
| Locked contract | Firm 12 month term, no cancellation | 3 to 6 month first term or measurable goals with exit if missed |
| Guaranteed ranking | Guaranteed top 3 on Google Maps | Effort based commitment with tracked indicators, no position promise |
| Stock imagery | Professional visuals supplied | Photos of your real installs, rights assigned |
| Vague reporting | Performance tracking | Weekly report per profile: calls, directions, website clicks |
Incentivised reviews are the costliest trap. Google's policies prohibit reviews offered in exchange for discounts or gifts, and Canada's Competition Bureau treats fake or misleading reviews as a deceptive marketing concern.
What a fair offer looks like
A 12 month term is not a problem in itself; it becomes one when there is no regular reporting, no goals and no guaranteed ownership. With Traffic Engine, Kolonell helps you get found on Google by the people searching for aluminium windows and doors, with a weekly report. Public prices: visibility audit 100 000 FCFA (about 152 EUR, deducted from setup if you start within 30 days), setup 300 000 FCFA (about 457 EUR), then 12 month plans Présence 125 000 FCFA (about 191 EUR), Momentum 225 000 FCFA (about 343 EUR) or Flood 350 000 FCFA (about 534 EUR) per month. Whatever provider you pick, Kolonell included, get it in writing that the profiles stay in your company's name.
Mini case study
Illustrative example: Daniel, owner of an aluminium fabrication business with two showrooms in Metro Vancouver, compares three quotes.
- Quote A: 1 100 CAD per month, firm 12 months, profile in the agency's account, review package included. Total 13 200 CAD with a risk of losing the profile.
- Quote B: 450 CAD per month for 6 months, no duplicate audit. Total 2 700 CAD, but calls keep landing on an old factory listing.
- Quote C: 900 CAD audit, then 700 CAD per month for 6 months, ownership guaranteed, weekly report. Total 5 100 CAD.
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Daniel picks quote C. A single residential order of sliding doors and a glazed facade at about 30 000 CAD with a 25 % margin returns 7 500 CAD, more than the full contract.
FAQ
How much does managing two Google profiles cost in Vancouver in 2026?
The 2026 market ballpark is 400 to 1 200 CAD per month for two showrooms. Add 600 to 1 800 CAD once for the duplicate audit.
Why does profile ownership matter so much?
If the profile sits in the agency's account, you can lose reviews and history when the contract ends. One written clause protects years of reviews, sometimes more than 100.
Are incentivised reviews really risky?
Yes, Google removes reviews that break its policies and can restrict a profile. Aim for 5 to 20 genuine reviews per showroom per quarter instead.
Should we refuse every 12 month contract?
No, but it should come with measurable goals, weekly reporting and guaranteed ownership. Without those, prefer a 3 to 6 month first term.
What about old factory and showroom listings?
Ask for a full list of existing listings and how each will be merged or removed. The job costs 600 to 1 800 CAD once and recovers lost calls.
Get found by the customers looking for you. Start with a 100 000 FCFA (about 152 EUR) visibility audit, then a Traffic Engine plan sized for your two showrooms, with a weekly report and more quote requests: Traffic Engine. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
