The verdict in three sentences
A serious web referral agent beats a Dakar executive salary (400,000 – 600,000 FCFA/month) in 6 to 12 months with just 2 to 4 monthly sales. The lever is not volume but ticket value: a single Growth e-commerce sale is worth 240,000 FCFA in commission. Add the 5 % recurring share and income becomes both high and predictable.
Scale and commission per division
Everything starts with the Kolonell scale applied to the sale amount. Here is what each project type concretely pays.
| Division | Tier | Sale price | Rate | Commission |
|---|---|---|---|---|
| Showcase | Starter | 250,000 FCFA | 15 % | 37,500 FCFA |
| Showcase | Growth | 500,000 FCFA | 15 % | 75,000 FCFA |
| Showcase | Premium | 1,200,000 FCFA | 15 % | 180,000 FCFA |
| E-commerce | Growth | 2,000,000 FCFA | 12 % | 240,000 FCFA |
| E-commerce | Premium | 4,000,000 FCFA | 12 % | 480,000 FCFA |
| Marketplace | Growth | 5,000,000 FCFA | 10 % | 500,000 FCFA |
| Institutional | Premium | 10,000,000 FCFA | 8 % | 800,000 FCFA |
On top comes the 5 % recurring on maintenance for showcase and e-commerce projects. Maintenance at 75,000 FCFA/month generates 3,750 FCFA/month per client: invisible on one sale, decisive across a portfolio.
Three scenarios: beginner, regular, intensive
Income depends on sales pace and division mix. Here are three realistic paths over a typical month.
| Scenario | Sales/month | Typical mix | One-off commission | Recurring accrued (month 6) |
|---|---|---|---|---|
| Beginner | 1 showcase | 1 × Growth | 75,000 FCFA | ~15,000 FCFA/month |
| Regular | 3 (2 showcase + 1 e-com) | 2 × 75,000 + 240,000 | 390,000 FCFA | ~40,000 FCFA/month |
| Intensive | 4 (mix + 1 marketplace) | 2 showcase + 1 e-com + 1 marketplace | 890,000 FCFA | ~60,000 FCFA/month |
The regular scenario (3 sales/month) already puts the agent above the average executive salary within the first months, with recurring swelling mechanically at each new client under maintenance.
12-month projection for a regular agent
Holding 3 sales/month (2 showcase + 1 e-commerce), here is the accumulation.
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| Horizon | One-off commissions accrued | Recurring monthly reached | Period total |
|---|---|---|---|
| Month 3 | 1,170,000 FCFA | ~22,000 FCFA/month | ~1,236,000 FCFA |
| Month 6 | 2,340,000 FCFA | ~44,000 FCFA/month | ~2,538,000 FCFA |
| Month 12 | 4,680,000 FCFA | ~88,000 FCFA/month | ~5,460,000 FCFA |
These amounts are 2026 orders of magnitude: they assume a decent conversion rate and a stable mix, but illustrate the one-off + recurring accumulation mechanic.
Mini case study
Ibrahim, a field salesperson in Abidjan, prospects business zones. Month 1: he sells 2 Growth showcases (2 × 75,000 = 150,000 FCFA) and 1 Growth e-commerce (240,000 FCFA), i.e. 390,000 FCFA in one-off commissions. His 3 clients take maintenance: starting recurring ~9,000 FCFA/month. By month 6, with 18 cumulative sales and a maintenance portfolio, Ibrahim collects about 390,000 FCFA/month one-off + 44,000 FCFA recurring, well above his old fixed salary of 250,000 FCFA.
FAQ
Can you really beat an executive salary? Yes: at 3 sales/month at Growth pricing, one-off commission reaches ~390,000 FCFA, above the Dakar executive range of 400,000 – 600,000 FCFA once you add e-commerce and recurring.
Which division pays most per sale? Institutional: 8 % on 10,000,000 FCFA = 800,000 FCFA. But it takes longer to close. The best effort/reward ratio is often Growth e-commerce (240,000 FCFA at 12 %).
Is the recurring share significant? It becomes decisive over time: 20 clients under maintenance at 5 % can generate 80,000 – 100,000 FCFA/month with no new sale.
How long to reach a stable income? Count on 6 months to settle a rhythm and a recurring portfolio that smooths slow months.
Are the amounts guaranteed? No, these are 2026 estimates. Actual income depends on your network, consistency and the mix of divisions sold.
Let's simulate your referral income. Tell us your network and target pace, we compute your potential per the scale (15 % showcase + 5 %, 12 % e-commerce, 10 % marketplace, 8 % institutional). WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
