The verdict in three sentences
In 2026, a web referral partner earns mainly according to the division they refer and the recurring stream they accumulate, not the simple number of signatures. A showcase site at 500,000 FCFA earns 75,000 FCFA (15 %), an e-commerce at 2,000,000 FCFA earns 240,000 FCFA (12 %) — one big deal is worth several small ones. With the Kolonell program and its 5 % recurring on maintenance, income becomes cumulative month after month.
Three monthly income scenarios
The same effort yields very different results depending on the division mix targeted.
| Scenario | Monthly volume | Sale commission | Estimated recurring/month |
|---|---|---|---|
| Showcase volume | 2 showcase | 150,000 FCFA | 8,000 FCFA |
| Balanced mix | 1 showcase + 1 e-commerce | 315,000 FCFA | 15,000 FCFA |
| Big ticket | 1 e-commerce + 1 marketplace | 740,000 FCFA | 30,000 FCFA |
The "big ticket" scenario requires a longer sales cycle (marketplace: 4 to 8 weeks), but a single productive month exceeds the annual recurring income of a showcase portfolio.
The weight of recurring over 12 months
The real lever is not the one-off commission: it is the annuity that stacks up. Here is a projection for a partner referring 1 e-commerce per month (2,000,000 FCFA), all on maintenance at 100,000 FCFA/month.
| Month | Cumulative sale commissions | Monthly recurring | Month income |
|---|---|---|---|
| 1 | 240,000 FCFA | 5,000 FCFA | 245,000 FCFA |
| 3 | 720,000 FCFA | 15,000 FCFA | 255,000 FCFA |
| 6 | 1,440,000 FCFA | 30,000 FCFA | 270,000 FCFA |
| 9 | 2,160,000 FCFA | 45,000 FCFA | 285,000 FCFA |
| 12 | 2,880,000 FCFA | 60,000 FCFA | 300,000 FCFA |
By year-end, the passive annuity reaches 60,000 FCFA/month — a side salary that lands without new sales, as long as clients stay. These amounts are a 2026 order of magnitude, excluding seasonality.
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Mini case study
Ibrahim, a sales agent in Lagos, targets the balanced mix. In 2026 he refers 12 showcase sites (500,000 FCFA) and 6 e-commerce (2,000,000 FCFA) over the year. Sale calculation: 12 × 75,000 + 6 × 240,000 = 900,000 + 1,440,000 = 2,340,000 FCFA. Across 18 clients on average maintenance of 90,000 FCFA/month, recurring builds up to 18 × 90,000 × 5 % = 81,000 FCFA/month by year-end. Total first-year income: about 2.8 million FCFA, with a recurring base that restarts in year 2.
FAQ
Is it better to aim for many showcase sites or a few big deals? Showcase sites give volume and a fast pipeline (1-2 week cycle); big deals (e-commerce, marketplace) give heavy amounts but a 4-to-8-week cycle. The balanced mix smooths income.
Is the recurring stream really guaranteed? It is paid as long as the client pays maintenance. A typical 2026 retention of 70-85 % over twelve months means part of the annuity erodes, hence the value of renewing referrals.
What is the average ticket in 2026? Order of magnitude: 500,000 FCFA for showcase, 2,000,000 FCFA for e-commerce, 5,000,000 FCFA for marketplace. Kolonell rates are 15 %, 12 % and 10 % respectively.
How long before the first payment? Commission is paid 7 to 15 days after Kolonell collects the deposit, via Wave, Orange Money or bank transfer.
Can it be combined with a salaried job? Yes. The partner is not exclusive and has no quota: many refer alongside their main activity.
Estimate your partner income. Tell us your network and pace, and we'll size your potential with Kolonell rates (15 % showcase, 12 % e-commerce, 10 % marketplace, 8 % institutional). WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.