The verdict in three sentences
The price of an e-commerce store climbs with the number of payment methods and features, not with the number of pages. In Lagos in 2026, expect 1,000,000 FCFA for Starter, 2,000,000 FCFA for Growth and 4,000,000 FCFA for Premium, with an average lead time of 21 days. The right question is not "which is cheapest" but "which tier covers my real order volume".
What each tier covers
The pricing logic follows a simple rule: each level adds payment methods, automation and marketing tools. Here is the reference grid for Lagos in 2026 (order of magnitude).
| Tier | Price (FCFA) | Price (EUR) | Catalog | Payments |
|---|---|---|---|---|
| Starter | 1,000,000 | €1,525 | 50 products + variants | Wave + Orange Money |
| Growth | 2,000,000 | €3,050 | Unlimited | + Stripe + Free Money |
| Premium | 4,000,000 | €6,100 | Unlimited | All + multi-currency |
The Starter-to-Growth jump mainly unlocks Stripe (international customers), promo codes, stock management with alerts and a vendor analytics dashboard. Moving to Premium adds an installable PWA, a loyalty program, AI recommendations and real-time delivery tracking.
Features and lead times compared
| Feature | Starter | Growth | Premium |
|---|---|---|---|
| Lead time | 14 days | 21 days | 30 days |
| Promo codes | No | Yes | Yes |
| Stock management | Basic | Alerts | ERP/accounting |
| Verified reviews | No | Yes | Yes |
| Mobile PWA | No | No | Yes |
| Loyalty / points | No | No | Yes |
| Support included | 3 months | 6 months | 12 months |
Whatever the tier, managed hosting runs at roughly 45,000 FCFA/month and maintenance from 100,000 FCFA/month. These recurring fees must be built into the first quote to avoid surprises.
Kolonell referral program
Do you know a merchant who wants to sell online? Become a Kolonell business referrer and earn a commission on every project signed thanks to you. The scale is clear and paid quickly.
Need a professional website?
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| Segment | Sale commission | Recurring |
|---|---|---|
| Showcase site | 15% | 5% |
| E-commerce | 12% | 5% |
| Marketplace | 10% | — |
| Institutional | 8% | — |
On a Growth store at 2,000,000 FCFA, a referrer earns 240,000 FCFA upfront, plus 5% of recurring maintenance contracts.
Mini case study
Aya, owner of a cosmetics shop in Cocody, sells 40 SKUs. She hesitates between Starter and Growth. Her expected volume is 120 orders/month, with many diaspora customers paying by card. Without Stripe (Starter), she loses those sales. She chooses Growth at 2,000,000 FCFA. With an average basket of 25,000 FCFA, 120 orders make 3,000,000 FCFA of monthly revenue; the 1,000,000 FCFA premium over Starter is recouped in under a month of margin.
FAQ
Why does e-commerce cost more than a showcase site? Because it integrates online payments, a checkout funnel, an admin dashboard and stock management. A showcase site starts at 250,000 FCFA; a Starter e-commerce at 1,000,000 FCFA.
Are Wave and Orange Money included from Starter? Yes, both are native from the Starter tier at 1,000,000 FCFA. Stripe arrives in Growth to capture international card payments.
What is the real launch lead time? Expect 14 days for Starter, 21 for Growth and 30 for Premium. A product catalog delivered on time is the main factor against delays.
Can I start on Starter and upgrade? Yes, migration to Growth happens without rebuilding the site. Budget the tier difference plus one day of integration.
How much is a full first year? On top of dev, add roughly 540,000 FCFA of hosting and 1,200,000 FCFA of annual maintenance, an order of magnitude of 1.7 million beyond the dev price.
Let's talk about your project. We'll price your store at the right tier based on your real order volume. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
