The verdict in three sentences
An institutional website is priced by quote according to content governance and integrations, never with a displayed price. In Johannesburg in 2026, expect 5 to 8 million FCFA for Standard, 10 to 18 million for Premium and 25 million and up for Group. What drives the quote up is not the design but the editorial workflow, security and ERP/CRM connections.
Why it's always by quote
An institutional project involves multi-level approval workflows, audited accessibility and business integrations. Here is the reference grid for Johannesburg in 2026 (order of magnitude).
| Tier | Price (FCFA) | Price (EUR) | Scope |
|---|---|---|---|
| Standard | 5,000,000 - 8,000,000 | €7,620 - 12,200 | 15-30 pages, Sanity CMS, FR/EN |
| Premium | 10,000,000 - 18,000,000 | €15,245 - 27,440 | + ERP/Salesforce + security audit |
| Group | 25,000,000+ | €38,110+ | Multi-site corporate + subsidiaries |
The minimum entry budget is 5,000,000 FCFA. Below that threshold, it's a premium showcase site, not a true institutional site with governance.
What sets institutional apart
| Criterion | Standard | Premium | Group |
|---|---|---|---|
| Sanity editorial workflow | Yes | Yes | Yes |
| Languages | FR/EN | 3+ languages | 3+ languages + RTL |
| WCAG 2.1 AA accessibility | Included | Audited | Audited + cert |
| Integrations (ERP, CRM) | Newsletter | Salesforce/HubSpot | Unlimited custom |
| SLA / uptime | 6-month support | 99.9% + 12 months | 24/7 + 24 months |
| Security audit | Basic | Included | Included + penetration |
Delivery happens in agile sprints with a dedicated project manager and weekly reviews. Compliance covers GDPR and Senegal's Law 2008-12 on personal data.
Kolonell referral program
Institutional represents the highest tickets: even at 8% commission, amounts are significant for a referrer. Connect us with a CEO or CIO.
Need a professional website?
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| Segment | Sale commission | Recurring |
|---|---|---|
| Showcase site | 15% | 5% |
| E-commerce | 12% | 5% |
| Marketplace | 10% | — |
| Institutional | 8% | — |
On a Premium project at 15,000,000 FCFA, a referrer earns 1,200,000 FCFA. On a Group project at 30,000,000 FCFA, that is 2,400,000 FCFA.
Mini case study
Ms. Ngo Bell, communications director of an agro-industrial group in Johannesburg, must rebuild the corporate site in FR/EN with an investor area and a Salesforce CRM integration. The scope exceeds Standard. She approves a Premium at 14,000,000 FCFA, sprints over 10 weeks, security audit included. The Sanity editorial workflow lets three approvers sign off on each publication before it goes live, a governance need impossible to cover with a showcase site.
FAQ
Why not display an institutional price on the site? Because each project depends on governance, languages and business integrations. A dedicated quote is the only way to price fairly, from 5,000,000 FCFA.
What is the Sanity editorial workflow? A multi-level approval system where content passes through several approvers before publication. Essential for large organizations under internal control.
Is WCAG 2.1 AA accessibility mandatory? It's included from Standard and audited in Premium. It ensures the site is usable by people with disabilities and reduces legal risk.
Which integrations are possible? SAP/Oracle ERP, Salesforce, HubSpot, intranet. They arrive in Premium and become unlimited and custom in Group.
How long for a Group project? Several months in agile sprints with a dedicated team. A multi-site corporate plus subsidiaries at 25,000,000 FCFA and up mobilizes a project manager, senior dev and UX designer.
Let's talk about your project. We'll build a precise institutional quote based on your governance and integrations. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
