The verdict in three sentences
Custom management software for a hotel group costs between 50,000 and 130,000 EUR in 2026, depending on the number of properties and the sophistication of revenue management. Custom makes full sense when you want a unified multi-site PMS, an in-house channel manager and dynamic pricing rules specific to your positioning. Expect 16 to 26 weeks of development and a ROI driven by RevPAR up roughly 8%.
How much does custom hotel software cost in 2026
The budget depends on the number of properties, connected distribution channels and the level of yield automation. A small group of 2-3 hotels starts at the low end; a multi-brand group with fine dynamic pricing climbs toward the top.
| Module | Scope | Indicative 2026 cost (EUR) |
|---|---|---|
| Multi-site PMS | Reservations, check-in/out, billing | 12,000 - 28,000 |
| Channel manager | OTA, GDS, direct site, allotments | 9,000 - 22,000 |
| Dynamic pricing | Yield rules, seasonality | 8,000 - 20,000 |
| Direct booking engine | No OTA commission | 6,000 - 14,000 |
| Housekeeping & maintenance | Room status, scheduling | 5,000 - 12,000 |
| Guest CRM & loyalty | History, segments, offers | 5,000 - 13,000 |
| Consolidated group reporting | RevPAR, occupancy, ADR per site | 5,000 - 11,000 |
A core of multi-site PMS + channel manager + direct engine sits around 50,000 to 75,000 EUR. Adding advanced dynamic pricing, loyalty CRM and consolidated reporting reaches 100,000 to 130,000 EUR. A 2026 order of magnitude for a francophone provider.
Custom or vendor PMS: how to decide
A vendor PMS (hotel SaaS) is fast to deploy but billed per room per month, and its yield rules stay generic.
| Criterion | Custom | Vendor PMS (SaaS) |
|---|---|---|
| Upfront cost | 50,000 - 130,000 EUR | 3,000 - 12,000 EUR (setup) |
| Recurring cost | Hosting + maintenance 10-15%/yr | 8 - 20 EUR/room/month |
| Direct engine commission | 0% | Often 0-3% |
| Own yield rules | Total | Standard, inflexible |
| Time to go live | 16 - 26 weeks | 4 - 10 weeks |
| Guest data ownership | You | Vendor/host |
The tipping point: beyond 150-200 combined rooms and with a differentiating yield strategy, custom becomes profitable over five years, notably by removing per-room commissions.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Sophie runs a group of 4 hotels in Marseille and Aix, 280 rooms total, on a SaaS PMS at 14 EUR/room/month, i.e. 47,000 EUR/year in subscription. She invests 98,000 EUR in a custom PMS with in-house yield. Her RevPAR rises 8% thanks to finer pricing; on 9M EUR of room revenue, that is about 720,000 EUR in additional annual revenue. Even accounting for maintenance, the payback plays out within a few months.
FAQ
Do I need to build everything at once? No: we first deliver the multi-site PMS and channel manager (core at 50,000-75,000 EUR), then add advanced yield and loyalty in phases.
Does the channel manager connect to major OTAs? Yes, to the main channels (OTA, GDS, metasearch), with near real-time availability and rate sync. Budget 9,000 to 22,000 EUR.
How long until go-live? Expect 16 to 26 weeks depending on the number of properties and channels. Migrating booking history needs a dedicated phase.
Does custom remove OTA commissions? It removes commission on direct bookings via your engine, not the OTAs' own. A good direct engine shifts part of the volume and improves margin.
What concrete ROI on RevPAR? Fine dynamic pricing typically yields +8% RevPAR; across a group of several hundred rooms, that easily funds the investment.
Let's scope your project. Tell us your number of properties and rooms, your distribution channels and your indicative budget, and we will frame the PMS. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
