The verdict in three sentences
Comparing three redesign quotes without a reading grid is comparing apples and oranges: the price means nothing without the cost breakdown. In Berlin in 2026, a credible premium redesign lands between 8,000 and 18,000 EUR net, with bespoke design weighing 35 to 45% of the total. The technology choice (WordPress vs headless Next.js) mainly changes the 3-year cost of ownership, not the sticker price.
Anatomy of a premium quote
A finance director wants to know where every euro goes. Here is the typical split for a 14,000 EUR net budget in 2026.
| Item | Budget share | Amount (14,000 EUR base) | What's delivered |
|---|---|---|---|
| Bespoke design | 35-45% | 5,000-6,300 EUR | Mockups, design system, prototypes |
| Integration & dev | 30% | 4,200 EUR | Front-end, CMS, responsive, forms |
| Content & SEO | 15% | 2,100 EUR | Copywriting, structure, markup |
| QA & accessibility | 10% | 1,400 EUR | Testing, partial WCAG, perf |
| Project management | included | - | Tracking, weekly check-ins |
A quote putting 70% on integration and 10% on design rarely produces a premium site: it signals a dressed-up theme.
WordPress vs headless Next.js: the real trade-off
The technical choice is judged over 3 years, not on launch day.
| Criterion | Premium WordPress | Headless Next.js |
|---|---|---|
| Build cost | 8,000-12,000 EUR | 11,000-18,000 EUR |
| Initial premium | baseline | +20 to 35% |
| Monthly maintenance | 150-250 EUR | 100-140 EUR |
| LCP (perf) | 2.0-2.8s | < 1.5s |
| Security | plugins to patch | reduced surface |
| Editorial autonomy | very high | high (headless CMS) |
| 3-year cost (incl. maint.) | ~16,000 EUR | ~16,500 EUR |
Over 3 years the two converge: headless costs more to build but catches up via lower maintenance and better performance. Average timeline stays around 8 weeks, with a 40% deposit.
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Mini case study
Claire, finance director of an industrial SME in Berlin, weighs a WordPress quote at 10,000 EUR (200 EUR/month maintenance) against a Next.js quote at 14,000 EUR (120 EUR/month). Over 3 years: WordPress = 10,000 + 36 x 200 = 17,200 EUR; Next.js = 14,000 + 36 x 120 = 18,320 EUR. The gap is only 1,120 EUR, but Next.js gains a full second of LCP, lifting conversion by about 7%. She picks headless for the performance at near-equal cost.
FAQ
What budget for a premium redesign in Berlin in 2026? Between 8,000 and 18,000 EUR net depending on volume and bespoke level. Below 8,000 EUR you're looking at an adapted theme, not a premium redesign.
Why does design weigh so much? Because it carries 35-45% of perceived value and most of the conversion. It's the item never to sacrifice on a B2B site.
Is headless really more expensive? To build, yes: +20 to 35%. Over 3 years the gap disappears thanks to lower maintenance and better performance.
What deposit should I expect? 40% at order is the 2026 standard, with the balance spread across design, integration and QA milestones.
How long does a redesign take? About 8 weeks on average for a premium project, content provided. Missing content is the top cause of schedule slippage.
Let's scope your project. Share your three current quotes and target budget; we'll produce a clear comparison grid and a detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
