The verdict in three sentences
A private health group that exceeds 15 to 20 practitioners crosses the point where a platform subscription (100 to 300 EUR/practitioner/month) becomes costlier than a custom app on certified hosting (50,000 to 120,000 EUR + 500 to 1,500 EUR/month). But the real issue is not the monthly price: it is patient-data ownership, HL7-FHIR interoperability and the exit cost when the platform hosts your data elsewhere. Custom gains in sovereignty what it demands in upfront investment.
The tipping point: subscription vs build
A vertical platform charges per practitioner: the more you grow, the more the bill rises linearly. Custom has a high fixed cost upfront but stays nearly flat afterwards. Here is the 2026 comparison for a 20-practitioner group.
| Line item | Vertical platform | Custom app on certified hosting |
|---|---|---|
| Entry cost | 0-3,000 EUR | 50,000-120,000 EUR |
| Monthly subscription | 100-300 EUR/practitioner | 0 (owned licence) |
| Certified hosting | included | 500-1,500 EUR/month |
| Maintenance / evolutions | included | 15 % of build/year |
| Monthly cost (20 practitioners) | 2,000-6,000 EUR | 500-1,500 EUR + smoothed maintenance |
| Year-1 cost | 24,000-72,000 EUR | 56,000-138,000 EUR |
| 4-year cumulative cost | 96,000-288,000 EUR | 90,000-195,000 EUR |
Over 4 years, custom becomes competitive from 20 practitioners and clearly cheaper above 30. Break-even usually lands between the 2nd and 3rd year.
Sovereignty and interoperability: the real differentiator
Price tells only half the story. What durably separates the two models is control over your data and your ability to talk to the rest of the health system.
| Criterion | Vertical platform | Custom app on certified hosting |
|---|---|---|
| Patient-data ownership | Hosted by the vendor | 100 % yours |
| GDPR / HIPAA-grade compliance | Certified but shared | Contracted, dedicated |
| DMP / HL7-FHIR interoperability | Per vendor roadmap | Custom, prioritisable |
| Exit cost / reversibility | High, limited export | Near zero, database is yours |
| Workflow customisation | Low | Total |
| Commercial dependency | High (price hikes) | None |
| Sovereignty | Limited | Full |
In 2026, HL7-FHIR interoperability is no longer a luxury: it governs connection to national records, laboratories and imaging. A closed platform can delay these gateways by several quarters.
Mini case study
Ms Rousseau, administrative director of a 24-practitioner group in Lyon, pays 220 EUR/practitioner/month on a vertical platform, i.e. 63,360 EUR/year. Over 4 years that is 253,440 EUR, with an announced 8 %/year price increase. She prices a custom app on certified hosting at 95,000 EUR + 1,100 EUR/month hosting + 14,000 EUR annual maintenance, i.e. 136,200 EUR over 4 years. Net saving over 4 years: about 117,000 EUR, on top of controlled exit cost and full ownership of her patient base. Break-even lands at 28 months.
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FAQ
From how many practitioners is custom profitable?
The tipping point sits around 20 practitioners over a 4-year horizon. Below that, the vertical subscription is lighter on cash flow. Above 30, custom is almost always cheaper.
What does data ownership mean in practice?
With a custom app, the patient base is stored at your certified host and you hold full access. You can export, migrate or connect it without depending on a vendor's goodwill.
Does certified hosting cost more with custom?
Yes, it is billed separately: 500 to 1,500 EUR/month depending on volume, redundancy and disaster recovery. A platform includes it in the subscription, but you control neither its location nor the contract.
Is HL7-FHIR interoperability really necessary?
In 2026 it is the standard for talking to national records, labs and imaging. A custom app lets you prioritise these connections; a closed platform delivers them on its own roadmap.
How long to migrate from a platform to custom?
Expect 4 to 7 months across scoping, development and data migration. The most sensitive phase is migrating the patient base, secured with a parallel run.
Let's scope your project. Tell us your practitioner headcount, current platform and interoperability needs: we will price a certified-hosted health app, indicative budget 50,000-120,000 EUR. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
