The verdict in three sentences
For a London occupational health provider with six clinics, a Google listing management quote runs 400 to 1,000 GBP a month in 2026, plus 500 to 1,500 GBP of setup, as a market ballpark. The real risks sit in the clauses: long auto-renewals, listings created under the provider's account and review replies that drift into patient confidentiality. Read every quote line with the matching protective clause in mind.
Why your listings matter so much
An employee booked for a fitness for work assessment, an HR manager looking for the clinic nearest to a Canary Wharf office or a facilities lead comparing providers search "occupational health clinic City of London" or "occupational health Canary Wharf". A wrong opening time or a saturated phone line means missed appointments and lost referrals. Pick categories carefully: you are a private occupational health service, so avoid categories or wording that suggest you are an NHS GP practice or an NHS hospital department.
| Typical quote line | 2026 market ballpark | What it must include |
|---|---|---|
| Setup, 6 listings | 500 to 1,500 GBP | Audit, duplicates, categories, hours, owner access in your name |
| Monthly management | 400 to 1,000 GBP a month | Posts, updates, Q&A |
| Review replies | Included or 100 to 250 GBP a month | Templates approved by your clinical lead |
| Reporting | Included | Weekly report per clinic: calls, directions, clicks |
| Photo shoot | 600 to 1,200 GBP | Reception and waiting areas with no identifiable patients |
| Term | 6 to 12 months | Short notice exit |
The traps, line by line
| Trap | Sample quote wording | Clause to demand |
|---|---|---|
| Long auto-renewal | "24 month term, renewing automatically for 12 months" | 6 to 12 month term, then rolling monthly, 1 month notice |
| Listings in the provider's name | "Listings created in our agency account" | Primary owner: your company, provider as manager only |
| Unchecked review replies | "All reviews answered within 24 hours" | No mention of any individual, assessment or outcome; sign-off by a named internal reviewer |
| Opaque setup fee | "Onboarding pack: 1,450 GBP" | Itemised list of audit tasks and deliverables |
| Vague reporting | "Performance tracking" | Weekly report per clinic with calls and direction requests |
| Review generation schemes | "Review boost campaign" | Written method, no bought reviews and no staff reviews |
| Exit fees | "Access transfer fee: 250 GBP" | Free access transfer within 5 working days |
Reviews and patient confidentiality
A review saying "Doctor declared me unfit without explaining anything" must never get a reply that confirms the person attended or adds any detail. The GMC guidance on confidentiality, which covers responding to criticism in public, and the UK GDPR treatment of health data as special category data both apply online. Demand a reply policy signed off by your clinical lead and your data protection officer, with neutral templates and a private contact route.
| Review type | Reply to avoid | Compliant reply |
|---|---|---|
| Disputed fitness outcome | Explaining the case | Invite the person to contact the clinic privately |
| Waiting time | Blaming the employee | General apology and booking hours reminder |
| Praise naming a clinician | Confirming the appointment | Generic thanks from the team |
| Client employer feedback | Contract details | Offer a call with the account team |
| Abusive review | Emotional reply | Report to Google, short factual reply |
Mini case study
Illustrative example: Rachel, chief executive of an occupational health provider with clinics in the City, Canary Wharf, Holborn, Stratford, Croydon and Hammersmith, compares two quotes. Quote A shows 480 GBP a month but a 24 month auto-renewing term and a 1,450 GBP unitemised setup: 480 x 24 + 1,450 = 12,970 GBP committed. Quote B is 690 GBP a month, 900 GBP setup, 12 months then rolling: 690 x 12 + 900 = 9,180 GBP committed. Quote B costs more per month but locks in 3,790 GBP less and keeps the listings in Rachel's company name.
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FAQ
What should six clinics cost?
As a 2026 market ballpark, 400 to 1,000 GBP a month plus 500 to 1,500 GBP setup. A quote under 300 GBP for six listings almost always leaves out review replies.
How do we spot a risky auto-renewal?
Look for "renews automatically", "rolling term" and the notice period. A 12 month renewal with 3 months' notice should be renegotiated before signing.
Can the provider reply to reviews alone?
For neutral reviews, yes, under an approved policy; for anything mentioning an assessment or outcome, no. Name an internal reviewer who signs off those replies within 48 to 72 hours.
Does each clinic need its own listing?
Yes, six listings, each with its own hours and number. A single listing sends employees to the wrong clinic and raises no-show rates.
What should the report include?
Calls, direction requests and website clicks per clinic every week, with average rating and new review count. Without those 5 indicators you cannot judge the provider after 6 months.
Get found by the customers already searching for you. A visibility audit at 100,000 FCFA (about 152 EUR, credited against setup if you start within 30 days) checks your six clinics, then a Traffic Engine plan helps employers and employees find the right centre, with a weekly report. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
