The verdict in three sentences
A Dublin Google Ads management quote nearly always combines a setup of 750 to 3,500 EUR with 15 to 20 % of media spend, typically 2,000 to 25,000 EUR a month for a B2B firm. The price is fair if the setup maps to 2 to 5 real working days (structure, ads, conversion tracking) and the percentage funds at least half a day of optimization a week. Be wary of quotes with no written minimum effort: 15 % of 2,000 EUR is 300 EUR a month, which buys almost no real work.
Sample quote, line by line
This sample covers a Dublin B2B company with 8,000 EUR monthly spend, at a day rate of 650 EUR, a 2026 estimate for the local market. Irish auctions are unusually competitive because UK and international firms target Irish searches in English, so B2B clicks of 4 to 15 EUR are common.
| Line item | Working days | Amount (ex VAT) | Frequency |
|---|---|---|---|
| Audit and keyword research | 1.5 days | 975 EUR | Once |
| Account build and campaign structure | 1 day | 650 EUR | Once |
| Ad copy and assets | 1 day | 650 EUR | Once |
| Conversion tracking (forms, calls, offline import) | 1 day | 650 EUR | Once |
| Total setup | 4.5 days | 2,925 EUR | Once |
| Management at 17 % of spend | 2 days a month | 1,360 EUR | Monthly |
| Media paid to Google | None | 8,000 EUR | Monthly |
| Irish VAT at 23 % on fees | None | 313 EUR a month, 673 EUR on setup | Per invoice |
Simple rule: divide the setup by the stated day rate. A 3,500 EUR setup for three campaigns should map to about 5 itemized days; if it is not itemized, ask.
What the percentage covers and what it does not
The 15 to 20 % fee pays for routine management. Several items are often excluded, and that is where bills grow.
| Service | Usually included | Often billed extra |
|---|---|---|
| Bid and budget adjustments | Yes | No |
| Negative keyword maintenance | Yes | No |
| New text ads | 2 to 4 a month | Beyond that |
| Creative for Performance Max or Display | Rarely | 300 to 1,200 EUR per set |
| Landing page | No | 1,500 to 6,000 EUR |
| Reporting weekly or every 30 days | Yes, standard format | Custom dashboard |
| Review call | 1 a month | Extra meetings |
| Expansion to the UK or Northern Ireland | No | Additional setup |
On data: if campaigns collect contact details, GDPR applies under the oversight of the Data Protection Commission, and Google Ads requires consent mode for users in the EEA. Confirm who implements the consent banner and consent mode, you or the agency.
What to pay by budget
The percentage falls as spend rises, but small accounts usually face a monthly minimum.
| Monthly media | Typical rate | Monthly fee | Common minimum | Total monthly cost |
|---|---|---|---|---|
| 2,000 EUR | 20 % | 400 EUR | 750 EUR | 2,750 EUR |
| 5,000 EUR | 20 % | 1,000 EUR | 750 EUR | 6,000 EUR |
| 8,000 EUR | 17 % | 1,360 EUR | 750 EUR | 9,360 EUR |
| 15,000 EUR | 16 % | 2,400 EUR | Not applicable | 17,400 EUR |
| 25,000 EUR | 15 % | 3,750 EUR | Not applicable | 28,750 EUR |
Kolonell uses the same principle remotely: a one-off setup of 50,000 FCFA, about 76 EUR, then spend plus 15 to 20 % management, with a weekly report.
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Mini case study
Illustrative example: Aoife, operations director at a commercial fit-out contractor in Dublin 2, receives a quote: 2,925 EUR setup and 17 % management on 8,000 EUR spend. Her first year costs 2,925 + 12 × 9,360, or 115,245 EUR ex VAT. At an average CPC of 9 EUR she gets about 890 clicks a month; at 4 % conversion that is 36 inquiries. If 8 % become fit-out projects averaging 90,000 EUR, she wins about 3 projects a month, roughly 260,000 EUR of monthly contract value for a monthly cost of 9,360 EUR.
FAQ
What is a normal Google Ads setup fee in Dublin?
Between 750 and 3,500 EUR depending on the number of campaigns and the tracking work. Offline conversion import from your CRM justifies the top of the range.
Is 15 or 20 % normal?
20 % on budgets under 5,000 EUR a month and 15 % above about 20,000 EUR. In between, 16 to 18 % is common.
Why are Irish B2B clicks so expensive?
UK and international firms bid on Irish English-language searches, pushing B2B CPCs to 4 to 15 EUR. Tight location targeting and negative keywords can cut wasted spend by 15 to 30 %.
Should media spend go through the agency?
Ideally not: pay Google directly from an account in your company's name. If the agency rebills media, ask for Google invoices every month to check 100 % of the amounts.
How often should I get a report?
A weekly report lets you fix in 7 days what a 30-day cycle would let run. It should show spend, clicks, inquiries and cost per inquiry.
Get found by the clients who are searching for you. Every Google Ads click is paid for forever, while a strong organic Google position keeps bringing inquiries: start with a visibility audit at 100,000 FCFA (about 152 EUR, credited against setup if you start within 30 days), then the Traffic Engine plan that fits, with a weekly report on your quote requests. Traffic Engine. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
