The verdict in three sentences
For a generic drug manufacturer based in Senegal, the corporate website is first and foremost an online supplier file reviewed by central medical stores (SEN-PNA, CAMEG, Nouvelle PSP Côte d'Ivoire, PPM Mali) and by donors. The budget ranges from 10 to 28 million FCFA (EUR 15,000 to 43,000), with a healthcare professional area and a catalogue showing marketing authorisation by country. Allow 12 weeks, because sign-off by the responsible pharmacist and compliance with the ARP advertising rules take time.
What a pharmaceutical manufacturer website costs in 2026
A drug manufacturer's website is not a standard SME site. It must strictly separate institutional information, open to everyone, from product information, reserved for professionals in the case of prescription medicines.
| Component | Price 2026 | Scope | Timeline |
|---|---|---|---|
| Bilingual corporate site | 6,000,000 to 10,000,000 FCFA | 15 to 25 pages, history, plant, quality, CSR, careers | 8 weeks |
| Product catalogue with marketing authorisation by country | 2,500,000 to 6,000,000 FCFA | INN, strength, form, MA status in Senegal, CI, Mali, Burkina, Guinea | 4 weeks |
| Healthcare professional area | 2,000,000 to 6,000,000 FCFA | Sign-up with registration number, SmPC, leaflets, manual validation | 4 weeks |
| Procurement and tender portal | 1,500,000 to 4,000,000 FCFA | GMP certificates, technical files, export contacts | 3 weeks |
| Online pharmacovigilance | 500,000 to 1,200,000 FCFA | Adverse event form, routing to the responsible pharmacist | 2 weeks |
| Hosting, security, maintenance | 150,000 to 450,000 FCFA per month | Backups, CDN, monitoring, updates | Ongoing |
A complete, well-documented project usually lands between 15 and 22 million FCFA (EUR 23,000 to 34,000). The top of the range, 28 million, covers manufacturers adding a third language (Portuguese for Guinea-Bissau and Cape Verde) or an interactive annual report.
Public content versus restricted content
Senegal's public health code and ARP rules prohibit consumer advertising for prescription medicines. The site must therefore filter what is shown depending on the visitor.
| Content | Public | Logged-in healthcare professionals | Rationale |
|---|---|---|---|
| Group overview, plant, GMP certificates | Yes | Yes | Institutional information |
| List of INNs and therapeutic areas | Yes, without claims | Yes | Supplier transparency |
| Summary of product characteristics (SmPC) | No | Yes | Restricted medical information |
| List prices and discounts | No | Per commercial agreement | Negotiated with procurement agencies |
| Marketing authorisation status by country | Yes | Yes | Required by public buyers |
| Bioequivalence studies | Summary | Full report | Scientific data |
| Pharmacovigilance reporting | Yes | Yes | Regulatory obligation |
| Over-the-counter medicines | Yes, with mandatory statements | Yes | Regulated advertising, approval required |
Sign-up to the professional area checks the registration number with the medical or pharmacists' council. Manual validation within 24 to 48 hours remains the most reliable method in 2026.
What procurement agencies expect
Public buyers and donor-funded programmes check three things before inviting a manufacturer to bid: a current GMP certificate, the list of marketing authorisations by country and annual production capacity. Highlight them on a "Suppliers and institutions" page with certificate downloads and a dedicated export contact. An English version is essential for international agencies and buyers in Ghana and Nigeria.
Mini case study
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Dr Ndiaye, CEO of a 120-employee manufacturer in Dakar, answers about ten regional tenders a year. His export team spent around 3 days per file gathering certificates and authorisations. He invests 18 million FCFA in a corporate site with an authorisation catalogue and institutional portal. Preparation time drops to 1 day per file, saving 20 days a year valued at 90,000 FCFA per day: 1.8 million FCFA. More importantly, two new central medical stores contact him after visiting the site. A single 150 million FCFA contract at a 15% margin brings in 22.5 million FCFA: the investment is covered by the first contract.
FAQ
What budget for a pharmaceutical manufacturer website in Dakar?
Between 10 and 28 million FCFA depending on the catalogue, professional area and number of languages. Most complete projects fall between 15 and 22 million FCFA.
Can medicines be presented to the general public?
Only non-prescription medicines, with mandatory statements and advertising approval. SmPCs and detailed information on prescription drugs stay in the restricted area.
How do you verify that a visitor is a healthcare professional?
Through their council registration number, checked manually within 24 to 48 hours. This module is included in the 2 to 6 million FCFA cost of the professional area.
Is an English version needed?
Yes, as soon as you target international agencies or English-speaking ECOWAS markets. It represents 15 to 20% of the copywriting budget.
How long does such a project take?
Allow 12 weeks, including 2 to 3 weeks of sign-off by the responsible pharmacist. Authorisation updates then take minutes from the CMS.
Let's scope your project. Describe your catalogue, authorisation countries and an indicative budget between 10 and 28 million FCFA, and we will scope a compliant corporate site delivered in 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
