The verdict in three sentences
For a commercial landscaper in Dublin, a website built around annual maintenance contracts costs EUR 6,000 to 14,000 ex. VAT and ships in 6 to 8 weeks. A single apartment complex contract at EUR 12,000 a year, renewed for three years, is worth EUR 36,000 in revenue, three to six times the cost of the site. What matters is not the visual design but one page per contract type and a site visit request form that qualifies the prospect before the first trip.
What a commercial landscaping website costs in 2026
Property management companies, business park managers and council technical teams are not looking for a gallery of private gardens. They want to know whether you can handle 4 hectares of lawn, boundary hedges, biodiversity-led mowing and pesticide-free maintenance of public spaces. The budget therefore depends mostly on the volume of trade content and qualification tools.
| Package | Price ex. VAT 2026 | Scope | Timeline |
|---|---|---|---|
| Essential site | EUR 6,000 to 7,500 | 8 pages, 3 contract pages, visit form | 6 weeks |
| Sales site | EUR 8,500 to 11,000 | 15 pages, 5 contract pages, project references, blog | 7 weeks |
| Full site | EUR 12,000 to 14,000 | 20+ pages, area pages (Dublin city, Fingal, Kildare), property manager portal | 8 weeks |
| Maintenance and hosting | EUR 80 to 180 per month | Updates, backups, security | Ongoing |
| Local SEO | EUR 400 to 900 per month | Google profiles, seasonal content, link building | 6 months minimum |
| Site and drone photography | EUR 900 to 2,000 | 1 to 2 shoot days | 1 week |
Contract-type pages make the difference: apartment complex maintenance, corporate headquarters grounds, business parks, tree surgery, biodiversity management for councils. Each page sets out visit frequency (often 18 to 26 per year), scope, response time commitments and an indicative price per square metre.
What a maintenance contract is worth, and what it costs to win
An average annual maintenance contract ranges from EUR 8,000 for a small apartment complex to EUR 40,000 for a business park or corporate campus. The website should be compared with other acquisition channels, especially public tenders that tie up a bid manager for several days per file.
| Acquisition channel | Direct cost per signed contract | Internal time | Conversion rate | Typical margin |
|---|---|---|---|---|
| Website + local SEO | EUR 600 to 1,500 | 4 to 6 h | 20 to 30% of visits | 18 to 25% |
| Public tender (council) | EUR 2,500 to 5,000 | 20 to 35 h | 10 to 20% | 8 to 15% |
| Property manager referrals | EUR 200 to 500 | 3 to 5 h | 35 to 50% | 20 to 25% |
| Trade shows and networks | EUR 1,500 to 3,000 | 15 to 25 h | 5 to 10% | 18 to 22% |
| Lead-generation platforms | EUR 800 to 2,000 | 6 to 10 h | 10 to 15% | 12 to 18% |
These are 2026 ballpark figures observed in landscaping SMEs with 15 to 40 staff. The website does not replace tenders; it rebalances the portfolio toward private contracts with better margins and automatic renewal.
Features that convert a property manager
The site visit request form should ask for approximate area, site type, number of visits wanted and the end date of the current contract. That last question is decisive: most property managers renew at the annual general meeting, and knowing the date lets you follow up at the right time. Add an "Our commitments" page (response within 48 h after a storm, single point of contact, report after each visit), a map of covered areas and three case studies with areas and budgets.
Mini case study
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Conor, managing director of a 25-employee landscaping firm in Dublin, invests EUR 11,000 ex. VAT in a sales site plus EUR 600 a month in local SEO. Over 12 months the site generates 34 qualified visit requests. He converts 7, with an average contract of EUR 14,000 a year, which means EUR 98,000 in annual recurring revenue. Total first-year cost: 11,000 + 7,200 = EUR 18,200, or EUR 2,600 per signed contract. At a 20% margin, the contracts generate EUR 19,600 a year: the site pays for itself in under 12 months, and year 2 and 3 renewals come almost free.
FAQ
How much does a commercial landscaping website cost in 2026?
Budget EUR 6,000 to 14,000 ex. VAT depending on the number of contract pages and qualification tools. An essential site at EUR 6,000 is enough to start; EUR 11,000 is the most common budget for firms with 20 to 30 staff.
Should prices be shown on the site?
Yes, as ranges: for example EUR 1.20 to 2.50 per square metre per year for lawn maintenance in apartment complexes. Property managers filter suppliers on this, and a range cuts out-of-budget requests by 30 to 40%.
How long before requests come in?
First requests arrive within 2 to 3 months with active local SEO. Cruising speed, around 2 to 4 qualified requests a month, is reached around month six.
Does the site help with public tenders?
Indirectly: public buyers often check the website before scoring a bid. Quantified references and a biodiversity management page strengthen the technical submission, which carries 40 to 60% of the score.
How long until the site is live?
Six to 8 weeks, including 2 weeks to write the contract pages. Launching before February puts you in front of buyers ahead of spring general meetings.
Let's scope your project. Tell us your contract types, service areas and an indicative budget between EUR 6,000 and 14,000 ex. VAT, and we will scope a site delivered in 6 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
