The verdict in three sentences
Working with a Dakar-based French-speaking agency in 2026, a professional brochure site costs from FCFA 250,000 (about USD 410) at Starter to FCFA 1,200,000 (about USD 1,970) at Premium, plus FCFA 50,000/month (USD 82) maintenance and FCFA 25,000/month hosting. Delivery runs 10 to 15 days for a credible, 3G-fast site. A Wix template at FCFA 12,000/month looks cheaper, but its 3-year total often beats the agency Growth tier without the SEO or support.
The 2026 FCFA grid
A US buyer sourcing a bilingual site from West Africa wants credibility without overspending. Here are the 2026 ranges.
| Level | Scope | 2026 price (FCFA / USD approx.) | Timeline |
|---|---|---|---|
| Starter | 5 pages, responsive, form | 250,000 - 450,000 / 410-740 | 10 d |
| Growth | +blog, analytics, base SEO | 500,000 - 800,000 / 820-1,310 | 12 d |
| Premium | Motion, advanced SEO, bilingual | 1,200,000 / 1,970 | 15 d |
| Maintenance | Updates, backups | 50,000 /month / 82 | ongoing |
| Managed hosting | CDN, SSL, monitoring | 25,000 /month / 41 | ongoing |
These prices include a 3G-optimised site, essential where most visits come from mobile.
Agency vs Wix template: true 3-year cost
A template's headline price hides the real cost. 2026 comparison over three years, agency Growth base at FCFA 650,000.
| Item | Wix template | Agency Growth |
|---|---|---|
| Initial build | 0 (DIY) | FCFA 650,000 |
| Monthly subscription | FCFA 12,000/month | 0 |
| Maintenance/hosting | in subscription | FCFA 75,000/month |
| 36-month total | FCFA 432,000 | 650,000 + 2,700,000 = 3,350,000 |
| Internal time (DIY) | 40-60 h | 0 |
| Local SEO | limited | included and managed |
The template looks cheaper but bills every month for life, demands 40 to 60 hours of internal work, and does not manage SEO. For a firm that wants inbound enquiries, the agency Growth pays back after just 2 to 3 new clients in the year.
Mini case study
Aminata, managing partner of an 8-person consulting firm, weighs Wix against an agency. She picks a Growth site at FCFA 650,000 plus FCFA 75,000/month maintenance. The site generates 4 qualified enquiries/month, one of which converts into a FCFA 1,500,000 engagement. In month one, a single engagement covers over two years of maintenance. The 50 internal hours saved versus DIY Wix alone justify the upfront premium.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Is a FCFA 250,000 site enough to start?
Yes for a credible presence: 5 pages, contact form, responsive and fast. It has no blog or advanced SEO; move to Growth (FCFA 500,000-800,000) once you target regular inbound enquiries.
Why pay FCFA 50,000/month maintenance?
It covers security updates, backups and small changes. An unmaintained site degrades and becomes vulnerable; maintenance prevents a premature rebuild costing several hundred thousand FCFA.
How long to deliver a brochure site?
Budget 10 to 15 days in 2026 by level, content provided. Premium with motion and bilingual takes up to 15 days.
Will the site be fast on 3G?
Yes: WebP/AVIF images, lazy loading and CDN hosting ensure fast loads, a decisive criterion in mobile-first markets.
Can we pay by Wave or Orange Money?
Yes, Wave and Orange Money payments are accepted, in one or several instalments depending on the tier.
Let's scope your project. Tell us your sector, page count and indicative budget in FCFA or USD, and we will price the right brochure site. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
