The verdict in three sentences
A freight and logistics carrier doesn't sell trucks, it sells reliability, on-time delivery and traceability. In 2026 in Singapore, a B2B showcase site with a quote form, shipment tracking and bilingual EN/FR content costs between 6,000 and 13,000 EUR (about 8,700-19,000 SGD), delivered in 7 to 11 weeks. The main commercial lever: turning traffic into qualified quote requests.
2026 costing by block
| Deliverable block | 2026 range (EUR) | Lead time |
|---|---|---|
| Design + B2B brand EN/FR | 1,200 – 2,500 | 1-2 wks |
| Development (8-12 pages) | 2,000 – 4,000 | 2-3 wks |
| Quote request module | 900 – 2,200 | 1-2 wks |
| Shipment tracking (portal or API) | 800 – 2,500 | 2 wks |
| TMS integration / gateway | 600 – 1,800 | 1-2 wks |
| SEO 'freight + region' + copy | 700 – 1,800 | ongoing |
| Total project | 6,000 – 13,000 | 7-11 wks |
Real-time shipment tracking depends heavily on integration with your existing TMS; plan a technical scoping phase. Maintenance: about 15%/year, i.e. 900 to 1,950 EUR.
Commercial gains from the quote module
| Metric | Without quote module | With quote module |
|---|---|---|
| Quote requests / month | 8-12 | 15-25 |
| First-response time | 24-48 h | < 4 h (structured form) |
| Quote conversion rate | 18% | 26% |
| Recurring contracts won / year | ~6 | ~10 |
| Avg margin / annual contract | 9,000 EUR | 9,000 EUR |
A well-designed quote form (freight type, volumes, origin/destination, frequency) qualifies requests better and speeds up the sales response. Winning 3-4 extra recurring contracts a year far exceeds the site budget. A 2026 order of magnitude.
Mini case study
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Sarah, COO of a 60-employee regional carrier in Singapore, invests 10,500 EUR in an EN/FR site with a quote module and shipment tracking connected to the TMS. Within 8 months, quote requests rise from 10 to 19 a month and the conversion rate climbs thanks to better-qualified requests. Three new recurring contracts (~27,000 EUR annual margin) give an ROI of 2.5x in the first year.
FAQ
Does the quote module replace a salesperson? No, it makes them more efficient: it pre-qualifies the request (freight type, volumes, frequency) so the rep replies fast and accurately. Conversion rises mechanically.
Is shipment tracking complex to integrate? It depends on your TMS. A simple tracking gateway or portal is feasible in 2 weeks; a real-time API integration needs technical scoping and a dedicated budget.
Do I really need a bilingual EN/FR version? Yes for any carrier working internationally or with foreign shippers. Bilingualism widens the audience and reassures export clients.
What SEO should a carrier target? Regional and sector queries like "refrigerated freight Singapore" or "contract logistics Asia". Moderate volume but high purchase intent, often industrial logistics departments.
How much is annual maintenance? About 15%/year of the build budget, i.e. 900 to 1,950 EUR, covering hosting, security, updates and TMS integration monitoring.
Let's scope your project. Tell us your activities (parcel, refrigerated, contract logistics), your current TMS and your online-quote needs. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
