The verdict in three sentences
A structural construction company doesn't sell concrete, it sells a proven ability to deliver projects on time and to code. In 2026 in Toronto, a showcase site that highlights projects and supports recruitment costs between 5,000 and 11,000 EUR (about 7,500-16,500 CAD), delivered in 6 to 9 weeks. The two measurable outcomes: credibility in bids and candidate flow in a labour-short sector.
2026 costing by block
| Deliverable block | 2026 range (EUR) | Lead time |
|---|---|---|
| Design + site-visual brand | 1,000 – 2,200 | 1-2 wks |
| Development (7-11 pages) | 1,800 – 3,500 | 2-3 wks |
| Project gallery + photo reportage | 800 – 2,000 | 1-2 wks |
| Careers page + application | 500 – 1,200 | 1 wk |
| Public-contract references | 400 – 1,000 | 1 wk |
| Local SEO + copy | 600 – 1,600 | ongoing |
| Total project | 5,000 – 11,000 | 6-9 wks |
Annual maintenance: about 15%/year, i.e. 750 to 1,650 EUR, hosting and backups included.
Impact on recruitment
In construction, an unfilled role means project delays and costly subcontracting. A site with a well-crafted careers page directly boosts candidate flow.
| Metric | Without careers page | With careers page |
|---|---|---|
| Spontaneous applications / month | 2-3 | 4-6 |
| Avg cost to recruit site manager | 6,000 EUR | 6,000 EUR |
| Recruitment-agency use / year | 3 | 1 |
| Estimated saving / year | — | ~12,000 EUR |
| Roles filled faster | — | +30% applications |
A +30% rise in applications cuts agency dependence and speeds hiring. A 2026 order of magnitude, adjusted to company size.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Michael, owner of a 45-employee structural firm in Toronto, invests 8,200 EUR in a site with a 20-project gallery and a dedicated careers page. Within 7 months, spontaneous applications rise from 3 to 5 a month and two site-manager roles are filled without an agency, saving 12,000 EUR in recruitment fees. The site pays back in under a year, before even counting the effect on bids.
FAQ
Does a project gallery really make a difference? Yes: professional photos of completed work (foundations, structures) are the most direct proof of your capability. It's the first thing a client checks when discovering you.
Is a careers page enough to recruit? It doesn't replace your network, but it captures spontaneous applications and improves your employer brand. In a labour-short sector, 2 to 3 extra qualified applications a month is significant.
Should public-contract references be highlighted? Yes, they reassure clients about your ability to meet specs and deadlines. Cite the type of work, value and year, without disclosing confidential details.
Is local SEO relevant in construction? Yes on "structural construction company Toronto" or similar. Volume is moderate but intent is high, often clients or developers actively searching.
How much is annual maintenance? About 15%/year of the build budget, i.e. 750 to 1,650 EUR, covering hosting, backups, security updates and adding new projects to the gallery.
Let's scope your project. Tell us your specialism, how many projects to publish and your recruitment needs. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
