The verdict in three sentences
An overloaded web freelancer with no technical team need not turn down big projects: they resell them to Kolonell, keep the client relationship and pocket a 12-15% commission or a free markup added on top. In Accra, reselling 3 projects a month frees up time while generating FCFA 300,000 to 600,000. You stay the face of the client; Kolonell stays the invisible engine.
Two models: commission or markup
The freelancer chooses between two ways to earn on a resold project. Both are valid; the second maximizes income if the freelancer adds value (advice, follow-up, content).
| Model | How it works | Freelancer income | Best for |
|---|---|---|---|
| Referrer (commission) | Kolonell bills the client, you get the % | 12-15% of the ticket | Simplicity, zero management |
| Reseller (markup) | You bill the client, Kolonell bills you the build | Free markup (20-50%) | Freelancer with a strong relationship |
In referrer mode, on a Premium showcase at FCFA 1,200,000, you earn 15% = FCFA 180,000. In reseller mode, you can bill the client FCFA 1,600,000, pay Kolonell for the build and keep the difference plus your service layer (strategy, copywriting, support).
The economics of a 3-project month
| Resold project | Kolonell ticket (FCFA) | Model | Freelancer income (FCFA) |
|---|---|---|---|
| Showcase Growth | 500,000 | Commission 15% | 75,000 |
| E-commerce Starter | 1,000,000 | Commission 12% | 120,000 |
| Showcase Premium | 1,200,000 | Resale markup | 250,000+ |
| Month total | 2,700,000 | mixed | 445,000+ |
This income is earned without writing code or managing infrastructure. The freelancer focuses on what they do best: understanding the client, framing the need, and selling.
Capacity freed vs doing it all alone
| Scenario | Manageable projects/month | Monthly income (FCFA) | Workload |
|---|---|---|---|
| Solo freelancer (builds it himself) | 1 to 2 | 300,000 - 500,000 | Very high |
| Kolonell reseller freelancer | 4 to 6 | 450,000 - 800,000 | Moderate |
By delegating production, the freelancer moves from a ceiling of 1-2 projects to 4-6, because they are no longer the technical bottleneck. The time saved goes to prospecting more and moving upmarket.
How to price your service layer
The smart reseller does not sell "a site" but "digital support". On top of the Kolonell build, they bill: an opening audit, copywriting, a coordinated photo session, admin training, and monthly follow-up. Each of these justifies an extra FCFA 50,000 to 200,000 that the client gladly pays, because they deal with a single trusted point of contact.
Mini case study
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Hervé, a web freelancer in Accra, is strong in design but slow at e-commerce development. A client asks him for an online shop. Rather than refusing or spending three weeks on it, he resells a Kolonell e-commerce Growth (FCFA 2,000,000 build).
He bills the client FCFA 2,600,000: FCFA 2,000,000 for the build, plus FCFA 600,000 for his service layer (visual identity, written product sheets, training). He therefore earns FCFA 600,000 of markup on a project where he coded no checkout line, and he keeps the client relationship for future maintenance.
FAQ
Do I have to choose between referrer and reseller?
No, you can switch project by project. Small budgets or rushed clients: referrer mode (simple). Clients you have a strong relationship with: reseller mode (higher markup).
Does the client know Kolonell produces the site?
In white-label reseller mode, you remain the main contact; how production is organized internally is your choice. In referrer mode, Kolonell openly manages the relationship.
What markup is realistic on resale?
Between 20% and 50% depending on added value. On a FCFA 2,000,000 build, a FCFA 600,000 markup (30%) is common when you bring content, design and training.
How many projects can I handle by reselling?
By delegating development, a freelancer moves from 1-2 to 4-6 projects a month, no longer limited by coding time. Prospecting becomes the new limiting factor.
When am I paid in referrer mode?
Within 7 days after Kolonell collects payment from the client, in FCFA via Wave, Orange Money or bank transfer. No fee is withheld from your commission.
Let's talk about your project. Freelancer in Accra or Yaoundé, resell Kolonell builds and multiply your income without coding. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
