The verdict in three sentences
You don't need to code to sell websites: white-label lets you invoice the end client while a partner builds under your brand. The margin sits between 40 and 60 % once outsourcing is paid. At 3-5 sites a month, it's a primary income, not a side gig.
The white-label model, in figures
The principle: you sell under your name, the partner agency builds without ever appearing before your client. You own the relationship, the brief and the payment; they own the code, the design and the testing.
| Line item | 2026 range |
|---|---|
| Outsourced build cost | 150,000 - 600,000 FCFA |
| Price invoiced to client | 250,000 - 1,200,000 FCFA |
| Gross margin | 40 - 60 % |
| Delivery time | 5 - 15 days |
| Recurring maintenance | 50,000 - 200,000 FCFA/month |
| Target volume | 3 - 5 sites/month |
At 4 sites a month with an average 600,000 FCFA ticket and a 50 % margin, you pocket 1,200,000 FCFA of monthly margin, excluding recurring.
Reseller or referrer: two paths, two effort levels
If managing the client feels heavy, the Kolonell referral program is lighter: you introduce the contact, the agency does the rest, and you earn a fixed commission.
| Model | Your role | Pay |
|---|---|---|
| White-label reseller | Brief + client relationship + invoicing | 40-60 % margin |
| Showcase referrer | Introduce the contact | 15 % + 5 % recurring |
| E-commerce referrer | Introduce the contact | 12 % + 5 % recurring |
| Marketplace referrer | Introduce the contact | 10 % |
| Institutional referrer | Introduce the contact | 8 % |
The reseller earns more per deal but carries the relationship; the referrer earns less but manages nothing.
Mini case study
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Moussa, a freelance graphic designer in Abidjan, doesn't code. In 2026 he sells 4 showcase sites in one month at 500,000 FCFA each, outsourced at 250,000 FCFA. Margin: (500,000 - 250,000) x 4 = 1,000,000 FCFA. He also signs 2 maintenance contracts at 75,000 FCFA/month that he resells at 120,000 FCFA: 90,000 FCFA of net monthly recurring that compounds.
FAQ
Will the client know I outsource?
No, that's the point of white-label: deliverables, domain and communication are all in your name. The partner stays invisible.
How much do I invest upfront?
Zero stock, no mandatory advance if you collect a client deposit before starting production. Many require 50 % on order.
What margin should I realistically target?
Between 40 and 60 % depending on your selling price and complexity. A 1,200,000 FCFA ticket outsourced at 500,000 leaves a 58 % margin.
Reseller or referrer, which should I pick?
Reseller if you enjoy owning the relationship and want the biggest share; referrer if you want zero management and a simple 8 to 15 % commission.
Let's talk about your project. Whether you want to resell white-label or become a referrer, we'll set up the framework. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
