The verdict in three sentences
In Mbour, Saly or Joal, most freelancers' problem is not skill but selling: a price thrown out on WhatsApp, a "that's expensive" and a discount with nothing in return. In 2026 a logo sells for 50,000 to 150,000 FCFA and a social media package for 75,000 to 200,000 FCFA per month, provided you present a structured offer and a clear quote. The course Selling your services: offer, quote and negotiation (level 2, 10 hours, 50,000 FCFA, about 76 EUR or 83 USD) usually pays for itself with the first project sold at the right price.
What your service is really worth on the Petite-Côte
The Petite-Côte has a specific client base: hotels and residences in Saly, restaurants, excursion agencies, Mbour shopkeepers, and diaspora owners managing a property remotely. These clients compare, and they pay more readily for a clear offer than for an improvised rate.
| Service | Common underpriced rate | 2026 market range (order of magnitude) | Possible premium tier |
|---|---|---|---|
| Simple logo | 25,000 FCFA | 50,000 to 150,000 FCFA | 250,000 FCFA with brand guide |
| Social media package | 40,000 FCFA/month | 75,000 to 200,000 FCFA/month | 300,000 FCFA/month with ads |
| Hotel or restaurant photo shoot | 30,000 FCFA | 80,000 to 200,000 FCFA | 350,000 FCFA with video |
| Freelance showcase website | 100,000 FCFA | 150,000 to 600,000 FCFA | 800,000 FCFA with booking |
| Short promo video | 25,000 FCFA | 60,000 to 150,000 FCFA | 250,000 FCFA series of 4 |
| Google profile and reviews management | 15,000 FCFA | 30,000 to 75,000 FCFA/month | 100,000 FCFA/month |
The gap between the "underpriced" column and the market range does not come from talent. It comes from how the offer is presented: three tiers, a precise deliverable per tier, a deadline and written payment terms.
What the course teaches, and what the alternatives cost
The course has 5 modules, 60 graded exercises, a quiz per module and two graded projects: your three-tier offer with its price grid, then your full sales file, from discovery to signature. You leave with an eight-question interview guide, a proposal template, your answers to the seven common objections and your terms and conditions. The course is taught in French; see the full program on the Selling your services: offer, quote and negotiation course page.
| Option | 2026 price | Duration | What you get |
|---|---|---|---|
| Kolonell Academy, level 2 | 50,000 FCFA (about 76 EUR) | 10 h | Tiered offer, quote template, objection scripts, verifiable certificate |
| In-person sales workshop in Dakar | 75,000 to 150,000 FCFA + travel | 1 to 2 days | General theory, few exercises on your own prices |
| One-to-one coaching | 25,000 to 50,000 FCFA/session | 1 h | Targeted advice, rarely written templates |
| Free YouTube videos | 0 FCFA | Variable | Scattered tips, often designed for Europe or the US |
| Learning by losing quotes | "Free" | Months | Lost clients and prices dragged down |
This level 2 is part of the Freelance and digital entrepreneurship track. It comes after "Digital freelancing: land your first clients in 30 days" and before "Running your business: invoicing, taxes and cash flow". The full 5-level track costs 350,000 FCFA (about 534 EUR) instead of 450,000.
Close rate, the metric that changes everything
A freelancer who sends ten quotes and signs two works hard for little. The method aims for around 40% signed quotes, thanks to a discovery call that reveals budget, decision maker and deadline before any proposal.
| Step | Without method | With method (target) |
|---|---|---|
| Price given | On WhatsApp, before the call | After 20 min of discovery |
| Format | A single price | Three priced tiers |
| Discount | Granted for nothing | Traded for a deposit or a longer term |
| Deposit | Rare | 50% on order |
| Close rate | 15 to 20% | Around 40% |
| Follow-up | Forgotten | Pipeline reviewed every Friday |
Mini case study
Learn this skill with Kolonell Academy
Short, practical online courses (taught in French), graded exercises, certificate. Pay with Wave or Orange Money.
Aïssatou, 27, a graphic designer in Mbour, sells logos for 25,000 FCFA and signs 2 quotes out of 10 per month, or 50,000 FCFA. After the course, she offers three tiers: 60,000, 100,000 and 180,000 FCFA. With 10 quotes and a 35% close rate, she signs 3 to 4 projects, mostly at the middle tier: about 3.5 × 100,000 = 350,000 FCFA per month. The course fee (50,000 FCFA) is covered by the first logo at the base tier. This calculation is an estimate: your results depend on your niche and portfolio.
FAQ
Do I need existing clients to take this level?
Yes, ideally: this level 2 targets freelancers who have signed their first clients. If you are starting from zero, begin with level 1 of the track and continue; the full track costs 350,000 FCFA instead of 450,000.
How long does it take to finish the course?
The program lasts 10 hours across 5 modules. At 2 hours per week, most learners finish in 5 weeks, applying each module to a real quote.
Does the method work with diaspora clients?
Yes, one module covers structured companies and diaspora clients, who often pay in euros. A 150,000 FCFA standard tier is about 230 EUR, a common price for them.
How do I pay for enrollment?
Payment is made by Wave or Orange Money, in one go, 50,000 FCFA. Access opens as soon as the payment is confirmed.
Is a certificate issued?
Yes, a Kolonell certificate verifiable online is issued after passing the quizzes and the 2 graded projects. You can share it on LinkedIn or in a sales proposal.
Take the next step. Enroll in Selling your services: offer, quote and negotiation: 10 hours, 50,000 FCFA (about 76 EUR / 83 USD), verifiable certificate, taught in French. Pay with Wave or Orange Money. Questions? WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
