The verdict in three sentences
In 2026, a food-industry website redesign in Lome costs between 2,500,000 and 7,000,000 FCFA, over a 7-to-11-week timeline. The project's core isn't aesthetic but functional: a distributor portal, detailed product sheets, document downloads and SEO migration with no traffic loss. The purpose is clear: grow B2B traffic and cut the cost per quote request.
Functional building blocks of an industrial site
A food manufacturer sells to distributors, importers and buying centres. The site must serve a clear catalogue, downloadable spec sheets and a reserved area. Here are the 2026 ranges in Lome.
| Module | 2026 range (FCFA) | Timeline |
|---|---|---|
| Catalogue + product sheets | 700,000 - 1,800,000 | 2-3 weeks |
| Secure distributor portal | 600,000 - 1,600,000 | 2-3 weeks |
| Document downloads (sheets, certs) | 300,000 - 800,000 | 1 week |
| Multilingual FR/EN | 400,000 - 1,000,000 | 1-2 weeks |
| SEO migration + redirects | 300,000 - 900,000 | 1-2 weeks |
| Design + CMS integration | 700,000 - 1,900,000 | 2-3 weeks |
The totals place entry around 2,500,000 FCFA and the full version with an advanced distributor portal at 7,000,000 FCFA.
B2B traffic and cost per request
| Indicator | Before redesign | 12-month target |
|---|---|---|
| B2B visitors/month | 800 | 1,600 |
| Quote requests/month | 6 | 15 |
| Conversion rate | 0.75% | 0.95% |
| Cost per request (amortised maint.) | high | -45% |
| Monthly maintenance | — | 120,000 - 300,000 FCFA |
SEO migration is critical: mishandled, it loses hard-won traffic. Handled well, it doubles it by capturing product and distributor queries.
Mini case study
Afi, sales director of a food manufacturer in Lome, redesigns the site for 5,400,000 FCFA plus 220,000 FCFA/month maintenance, i.e. 8,040,000 FCFA in the first year. Before, the site generated 6 monthly quote requests, about 72 a year. Target: 15 a month, i.e. 180 a year. If 12% of requests convert into a distributor contract, new accounts rise from roughly 9 to 22 a year. Each active distributor represents on average 3,500,000 FCFA in annual revenue: the 13 additional accounts repay the redesign within the first operating quarter.
FAQ
Need a professional website?
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Why a dedicated distributor portal?
Because B2B buyers want reserved pricing, availability and documents. A secure area cuts sales back-and-forth and professionalises the relationship, for 600,000 to 1,600,000 FCFA.
Is SEO migration risky?
Yes if neglected. Without a 301 redirect plan, a redesign can drop traffic by 30 to 50%. A 300,000-900,000 FCFA line secures existing rankings.
How long for the redesign?
7 to 11 weeks depending on the number of products to integrate and portal complexity. Cataloguing product sheets is often the longest step.
Is multilingual useful for a Togolese manufacturer?
Yes to target regional and international export. FR/EN opens English-speaking markets (Ghana, Nigeria) for an extra 400,000 to 1,000,000 FCFA.
How do I measure the drop in cost per request?
Divide total cost (project + amortised maintenance) by the number of quote requests over 12 months. Going from 6 to 15 requests/month mechanically cuts unit cost by about 45%.
Let's scope your project. Catalogue site redesign with distributor portal, product sheets and SEO migration, indicative budget 2,500,000-7,000,000 FCFA, live within 7-11 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
