The verdict in three sentences
A patient considering refractive surgery in Rabat compares three or four clinics online before calling, and looks for three things first: eligibility, an indicative price in MAD and trust in the surgeon. A website offering an online eligibility test, transparent price ranges and booking in French, Arabic and English turns those visits into pre-operative consultations. With a local agency, a premium site of this kind costs 90,000 to 200,000 MAD (about 8,300 to 18,500 EUR) over 7 to 10 weeks; Kolonell prices this scope on quotation.
What patients want to know before calling
A LASIK candidate's journey often spans several weeks: research, comparing techniques, checking prices, then booking an assessment. Each step needs a page that answers precisely. Cataract surgery follows a different path, often driven by an adult child searching for an elderly parent, with questions about AMO public insurance and private top-up cover.
| Procedure | Indicative 2026 price in Rabat (both eyes unless stated) | Patient's key question | Page to plan |
|---|---|---|---|
| Standard LASIK | 12,000 to 16,000 MAD | Am I eligible? | Eligibility test + technique page |
| Femto-LASIK | 15,000 to 20,000 MAD | How is it different from LASIK? | Technique comparison |
| PRK (surface) | 10,000 to 14,000 MAD | Thin cornea, what option? | PRK page |
| Phakic lens implant | 25,000 to 40,000 MAD | High myopia | Implants page |
| Cataract (per eye) | 8,000 to 25,000 MAD depending on lens | AMO and insurance cover | Cataract + reimbursement page |
| Pre-operative assessment | 500 to 1,000 MAD | How much and how long? | Online booking |
These are 2026 estimates observed in Rabat and Casablanca; the clinic publishes its own ranges. Showing a from price with what it includes (assessment, surgery, check-ups at day 1, day 7 and month 1) sharply reduces calls that only ask about cost.
Compliance: Law 09-08, CNDP and medical ethics
An eligibility test collects health data: age, prescription, medical history. In Morocco, Law 09-08 governs this processing and the CNDP data protection authority must be notified before a form collecting sensitive data goes live. The site needs a clear privacy notice, explicit consent, limited retention and secure hosting.
Moroccan medical ethics rules also prohibit commercial advertising: the site informs, it does not promise. No guaranteed results, no retouched before and after photos, no testimonials presented as proof of outcome. Neutral medical content signed by the ophthalmologists is both compliant and more persuasive.
| Item | Basic site (2026 estimate) | Premium site, local agency | What it changes |
|---|---|---|---|
| Budget | 25,000 to 60,000 MAD | 90,000 to 200,000 MAD | Content depth and integrations |
| Languages | French only | French, Arabic (RTL), English | Local, diaspora and foreign patients |
| Eligibility test | No | 8 to 12 question form | Pre-qualified requests |
| Booking | Phone | Online calendar + SMS or WhatsApp reminder | Fewer no-shows |
| Law 09-08 compliance | Generic notices | CNDP filing, consent, secure hosting | Lower legal risk |
| Timeline | 3 to 5 weeks | 7 to 10 weeks | Medical sign-off on content |
At Kolonell, languages are set in the quote, as are the eligibility test, the online calendar and the right-to-left Arabic version: scope is priced after a workshop with the medical team.
The journey that fills the calendar
A home page with two entry points: Life without glasses and Cataract. Each leads to a technique page, then to the eligibility test. The test result is never a diagnosis: it suggests an assessment and opens the calendar. Add a page for patients travelling from abroad, notably Moroccans living in Europe who often schedule surgery during the summer, with an English and French path and remote booking.
Mini case study
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Dr Benjelloun, director of an eye clinic in Rabat, invests 150,000 MAD in a premium website. The clinic performs 25 refractive procedures a month and targets 10 more through the site.
With an average ticket of 15,000 MAD and a 45% contribution margin, each extra procedure yields 6,750 MAD. Ten a month means 67,500 MAD of monthly margin. At that pace the site pays for itself in just over 2 months, and even with only 4 extra procedures a month it does so in under 6 months.
FAQ
Can we show LASIK prices on the website?
Yes, as information: a range such as 12,000 to 20,000 MAD for both eyes, with what it includes. Avoid promotional wording, which medical ethics rules prohibit.
Does the eligibility test need a CNDP filing?
Yes, it collects health data, which is sensitive under Law 09-08. Allow 4 to 8 weeks for the process and start it at the beginning of the project.
Is an Arabic version essential?
For cataract surgery, often yes: many older patients and their families read Arabic first. It requires a right-to-left layout, to be planned from the design stage.
How long does launch take?
Allow 7 to 10 weeks, including 2 to 3 weeks for the ophthalmologists to write and approve content.
What does such a website cost?
With a local agency, 90,000 to 200,000 MAD for a premium site in 2026. At Kolonell, the scope (languages, test, calendar) is priced on quotation after scoping.
Let's scope your project. We map the LASIK and cataract journeys, languages, Law 09-08 compliance and a 7 to 10 week calendar with your medical team. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
