The verdict in three sentences
An export-ready website is not a French site with an EN tab: it is a tool designed to convert a foreign prospect, with 2 to 3 languages, a multi-currency form and proof points adapted to each market. Budget 8,000 to 20,000 EUR excl. tax with delivery in 8 to 12 weeks. France Num / BPI grants can cover up to 50 % of the digital component, which radically changes the ROI calculation.
Budget and structure of an export site
The package depends on the number of languages, content depth and integrations (CRM, qualified form). Here are the 2026 ranges.
| Item | 2026 ballpark (EUR excl. tax) | Detail |
|---|---|---|
| Export site, 2 languages | 8,000 - 13,000 | FR + EN |
| Export site, 3 languages | 13,000 - 20,000 | FR + EN + 1 language |
| Pro translation | 0.12 - 0.20 EUR/word | per extra language |
| Multi-currency form + CRM | 1,000 - 2,500 | lead qualification |
| Delivery time | 8 - 12 weeks | depending on languages |
| Monthly maintenance | 150 - 350 EUR/month | multilingual content |
The contact form must capture country, currency and need from the first contact: that is what qualifies an export lead and triggers the right sales follow-up.
Public grants: what changes the ROI
In 2026, several schemes support the digitalisation and export of French SMEs.
| Scheme | Type of aid | Ballpark | For whom |
|---|---|---|---|
| France Num | Diagnosis + support | Free to partial | Micro/SME |
| Regional digital grants | Subsidy | up to 50 % | region-dependent |
| Export recovery voucher (BPI/Team France Export) | Partial coverage | up to 50 % | exporting SMEs |
| BPI digital loan | Financing | case-by-case | SME |
Check case by case: amounts and conditions change every year. A costed quote makes the grant application easier to assemble.
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Mini case study
Élodie, head of an organic cosmetics SME in Lyon, targets Germany and West Africa. She orders a 3-language site (FR/EN/DE) at 16,000 EUR excl. tax, delivered in 11 weeks, with a multi-currency form. A regional grant covers 40 %, i.e. 6,400 EUR: net cost 9,600 EUR. Goal: +20 % foreign enquiries on a base of 200 enquiries/year, i.e. 40 extra leads. With a 10 % closing rate and an average margin of 4,000 EUR per client, that represents 16,000 EUR of additional margin in the first year alone.
FAQ
Which languages should I choose for export? English is essential; add the language of the priority market (German, Spanish, Arabic). Two well-translated languages beat four rushed ones.
Can I really get 50 % in grants? Some regional schemes and the export recovery voucher can cover up to 50 % of the eligible component, under conditions. These amounts change yearly: confirm with your region and Team France Export.
How long does the project take? Plan 8 to 12 weeks depending on the number of languages and integrations, with translation taking 2 to 3 weeks.
Do I need a CRM from the start? Strongly recommended: a form linked to the CRM automatically qualifies export leads by country and currency, and avoids losing poorly tracked foreign enquiries.
What maintenance budget for a multilingual site? Between 150 and 350 EUR/month, since every update must be reflected in all languages and tested.
Let's scope your project. Tell us your target markets, number of languages and whether you're assembling a grant application, and we'll price the site and the estimated net cost. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
