The verdict in three sentences
An employment law firm advising SMEs does not need a spectacular website, it needs one that turns a worried HR manager into a paid consultation within the week. A realistic 2026 budget in Dublin sits between 5,000 and 14,000 EUR ex VAT for the build, plus a legal content plan at 250 to 600 EUR per article. Everything depends on respecting the solicitors' advertising regulations: advertising is allowed, aggressive solicitation and promises of outcome are not.
What the advertising rules allow, and what they forbid
In Ireland, the Solicitors (Advertising) Regulations, enforced by the Law Society and now overseen alongside the Legal Services Regulatory Authority, allow firms to advertise as long as the content is accurate, not misleading and in good taste. Certain wording, especially around personal injury, is restricted. An agency that ignores these rules exposes you to a regulatory complaint, which costs far more than a redesign.
| Website element | Allowed | To avoid |
|---|---|---|
| Domain name | Firm or solicitor's name | Generic name like "unfair-dismissal-dublin.ie" with no firm reference |
| Practice areas | Areas of practice and recognised expertise | Claiming "specialist" status without basis |
| Fees | Indicative grid, fixed-fee first consultation | Promises of winnings or "guaranteed" fees |
| Client references | With the client's written consent | Client names without consent |
| Results | General firm statistics | Unverifiable "95% of cases won" |
| Online booking | Online calendar, video call | Unsolicited outreach messages |
| Mandatory information | Regulatory status, firm structure, indemnity insurer | Missing legal notices |
Detailed budget for an employment law firm website
Price varies with the number of expertise pages, the volume of articles and the booking tool. These are the 2026 ranges observed in Dublin for a specialised agency.
| Item | Low range | High range | Comment |
|---|---|---|---|
| Scoping, site map, employer persona | 600 EUR ex VAT | 1,500 EUR ex VAT | Workshop with partners |
| Design and build, 12 to 25 pages | 3,000 EUR ex VAT | 8,000 EUR ex VAT | One page per HR issue |
| Writing expertise pages | 800 EUR ex VAT | 2,500 EUR ex VAT | Dismissal, redundancy, WRC claims |
| Legal articles (per unit) | 250 EUR ex VAT | 600 EUR ex VAT | Reviewed by a partner |
| Online booking | 30 EUR/month | 80 EUR/month | Consultation can be paid upfront |
| Local SEO Dublin and Leinster | 500 EUR ex VAT | 2,000 EUR ex VAT | Google profile, local pages |
| Total build | 5,000 EUR ex VAT | 14,000 EUR ex VAT | 6 to 10 weeks |
For comparison, the Kolonell grid puts a Growth website at 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) and a Premium website at 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR), with maintenance at 50, 110 or 180 EUR per month. Monthly SEO follow-up is planned through the Kolonell SEO Essential, Growth or Premium packages.
The pages that generate employer enquiries
An SME owner does not search for "employment solicitor". They type "gross misconduct dismissal procedure", "redundancy process small business Ireland" or "WRC complaint what to do". Each expertise page must answer one specific situation, give the statutory timelines, explain quantified risks (WRC awards of up to two years' remuneration for unfair dismissal, for instance) and offer a 30 to 60 minute consultation at a stated price. Firms publishing two articles a month on these queries usually see inbound enquiries grow after 4 to 6 months. The form must stay short: name, company, headcount, topic, urgency.
Mini case study
Illustrative scenario: Ciarán, partner in a 4-solicitor employment law firm in Dublin, invests 9,500 EUR ex VAT in an 18-page website, then 2 articles a month at 400 EUR ex VAT, or 800 EUR a month. He charges 250 EUR ex VAT for a first employer consultation and estimates that 30% of consultations turn into an average matter worth 4,000 EUR ex VAT. If the site generates 10 consultations a month after six months, that is 2,500 EUR in consultations and 3 matters, or 12,000 EUR ex VAT of monthly revenue. In year one, allowing 6 months of ramp-up, the website and content (19,100 EUR ex VAT in total) are covered by the third month at cruising speed.
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FAQ
Can a solicitor show fees on the website?
Yes, an indicative grid is allowed, for example a first consultation at 150 to 300 EUR ex VAT. A written fee notice is still required for every matter afterwards.
How much does an employment law firm website cost in Dublin?
Between 5,000 and 14,000 EUR ex VAT as a 2026 order of magnitude, depending on the number of expertise pages and the writing volume. Legal articles add 250 to 600 EUR each.
How long does it take to go live?
Between 6 and 10 weeks, including 2 weeks for writing and partner sign-off of the expertise pages.
Can we use Google client reviews?
Spontaneous reviews on the Google profile are fine, but naming clients on the website requires their written consent. A hundred verified reviews carry more weight than 3 anonymous testimonials.
Should online booking be paid?
It is recommended for employer consultations: a 150 to 250 EUR payment at booking roughly halves cancellations. The tool costs 30 to 80 EUR a month.
Let's scope your project. Tell us your practice areas, page count and publishing rhythm: we will price a compliant website with a 6 to 10 week timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
