The verdict in three sentences
For a mid-size company of 300 to 1,500 employees in Miami struggling to hire technical profiles, a careers and employer branding site costs EUR 10,000 to 30,000 (about USD 11,000 to 33,000) in 2026, delivered in 8 to 12 weeks. Add ATS integration (Greenhouse, Lever, Teamtailor) for EUR 2,000 to 6,000 and employee videos at around EUR 1,500 each. The realistic goal is to cut cost per hire by 30% within 12 to 18 months by replacing part of agency and paid job board spend.
What a careers site costs by ambition
| Package | Budget | Content | Timeline |
|---|---|---|---|
| Essential | EUR 10,000 to 14,000 | 8 to 12 pages, jobs via ATS, 3 detailed roles | 8 weeks |
| Advanced | EUR 15,000 to 22,000 | Pages per role and location, candidate journey, HR blog | 9 to 11 weeks |
| Premium | EUR 23,000 to 30,000 | English/Spanish, pay range simulator, interns area, advanced job SEO | 11 to 12 weeks |
| ATS integration | EUR 2,000 to 6,000 | Job sync, application, source tracking | +1 to 2 weeks |
| Employee videos | EUR 1,500 / video | On-site shoot, 90 s edit, subtitles | 1 day per batch of 3 |
| Team photo shoot | EUR 1,800 to 3,500 | 60 to 120 usable photos | 1 to 2 days |
The ATS integration premium depends on the available API: Greenhouse and Teamtailor plug in quickly, an in-house ATS or legacy HRIS needs more development.
The calculation that convinces your leadership
A company hiring 60 people a year, 20 of them technical, often spends more than it thinks. Here is a 2026 estimate before and after a careers site.
| Annual spend item | Before | After (target) |
|---|---|---|
| Agencies (8 roles at EUR 9,000) | EUR 72,000 | EUR 36,000 (4 roles) |
| Job boards and sponsored ads | EUR 28,000 | EUR 18,000 |
| HR screening time (hours) | 900 h | 650 h |
| Direct applications via the site | 15% | 40% |
| Average time to hire | 62 days | 45 days |
| Average cost per hire | EUR 1,670 | EUR 1,170 (-30%) |
The site alone does not do everything: it needs well-written job ads, real stories and a steady LinkedIn presence. But it becomes the destination for all your recruiting efforts, instead of a forgotten "Join us" page.
The content that makes an engineer apply
Technical candidates ignore generic promises. They look for the stack or machines used, the salary range, remote options, career path and real faces. Show a pay range on every job ad: in 2026, ads with salaries get noticeably more applications, and pay transparency rules in several US states and the EU push the same way.
Mini case study
Maria, HR director of a 650-employee industrial equipment company in Miami, launches an Advanced site at EUR 19,000, a Teamtailor integration at EUR 3,500 and 4 videos at EUR 6,000, i.e. EUR 28,500. She hires 22 technical profiles a year, 9 of them through agencies at EUR 9,500 on average. In year one, 4 of those roles are filled directly through the site, avoiding EUR 38,000 in fees, plus EUR 8,000 less on job boards. Estimated gain: EUR 46,000 for EUR 28,500 invested, payback in 7 to 8 months.
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FAQ
How much does a careers site cost for a mid-size company in Miami in 2026?
EUR 10,000 to 30,000 (about USD 11,000 to 33,000) depending on roles, locations and languages. Add EUR 2,000 to 6,000 for the ATS and about EUR 1,500 per video.
Can we keep our current ATS?
Yes, Greenhouse, Lever and Teamtailor offer APIs or job feeds. Integration takes 1 to 2 weeks in most cases.
Do we need a site separate from the corporate site?
Not necessarily. A subdomain or dedicated section works, as long as it has its own navigation and role pages optimised for job searches.
How many employee videos should we plan?
Three to six 90-second videos cover key roles. A grouped one-day shoot brings the cost down to about EUR 1,200 to 1,500 per video.
How quickly does it affect hiring?
First direct applications arrive within 4 to 8 weeks. The 30% lower cost per hire is a 12 to 18 month target, not a guaranteed result.
Let's scope your project. Tell us your hiring volumes, hard-to-fill roles and ATS: we will price a careers site between EUR 10,000 and 30,000, delivered in 8 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
