The verdict in three sentences
Becoming an e-commerce referral partner means earning on high tickets without touching code or management: a single 2,000,000 FCFA project earns 240,000 FCFA in commission. The Kolonell program pays 12% on the sale + 5% recurring on maintenance and hosting. Your only job: spot a merchant who wants to sell online and make the introduction.
The Kolonell referral program, in figures
Commissions vary by pole, because tickets and effort differ. Here is the 2026 referral scale.
| Pole | Sale commission | Recurring commission | On a typical project | Commission |
|---|---|---|---|---|
| Showcase | 15% | 5% recurring | 500,000 FCFA | 75,000 FCFA |
| E-commerce | 12% | 5% recurring | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10% | - | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8% | - | 8,000,000 FCFA | 640,000 FCFA |
E-commerce is the sweet spot: high commission, sizeable ticket (1 to 4M FCFA) and a broad target (any merchant wanting to sell online). On top, the 5% recurring on maintenance pays you every month as long as the client stays.
Why e-commerce converts in 2026
The pitch is easy in Senegal and Cote d'Ivoire: merchants want to cash in via Wave and Orange Money directly on their site. Here is the argument in figures.
| Argument | 2026 data (order of magnitude) | Effect on the sale |
|---|---|---|
| Wave/OM payment integrated | >70% of AOF mobile payments | Removes the "how do I get paid" objection |
| Cost of a shop | 1,000,000-2,000,000 FCFA Starter/Growth | ROI reached fast if product margin is decent |
| Wave merchant fee | ~1% per transaction | Argument vs cash/intermediaries |
| Go-live delay | 10-20 days | Sell before peak season |
| Recurring maintenance | 50,000-150,000 FCFA/month | Your 5% recurring on it |
A merchant already doing 5,000,000 FCFA/month in a physical shop quickly grasps the value of adding an online channel with mobile payment: that's your best lead source.
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Mini case study
Sophie, a fashion influencer in Dakar, becomes a referrer. She knows 4 brands selling on Instagram without a website. She converts 2 into Growth e-commerce shops at 2,000,000 FCFA in one quarter. Sale commission: 2 x 240,000 = 480,000 FCFA. Both take maintenance at 100,000 FCFA/month: her 5% recurring = 2 x 5,000 = 10,000 FCFA/month landing as long as the clients stay. Not a line of code written.
FAQ
How much does an e-commerce referrer earn? 12% on the sale: a 2,000,000 FCFA project earns 240,000 FCFA, plus 5% recurring on maintenance. Bringing 1 project/month means ~240,000 FCFA, a real income top-up.
Do I need technical skills? None. You spot the need and make the introduction; Kolonell handles quote, production, payment and support. Your value is your network and your ability to open the conversation.
How do I find e-commerce leads? Target merchants already selling on Instagram/WhatsApp without a site, fashion brands, grocers and creators. Facebook merchant groups and markets are pools.
When am I paid? The sale commission is paid when the client pays (often deposit then balance). The 5% recurring lands each month the client pays maintenance, via Wave or Orange Money.
Showcase, e-commerce or marketplace: what should I refer? Depends on your network: 15% on showcases (volume, SMEs), 12% on e-commerce (best ticket/effort ratio), 10% on marketplaces (big tickets, rarer). E-commerce stays the most accessible with the best commission in value.
Let's talk about your project. Join the Kolonell referral program and earn 12% + 5% recurring on every e-commerce shop you refer. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
