The verdict in three sentences
Reaching 1,000,000 FCFA/month in referral commissions does not force a single model: it is a target you can hit through volume (many showcase sites) or through ticket size (few big deals). Kolonell rates — 15% showcase, 12% e-commerce, 10% marketplace, 8% institutional — set the number of sales required per pole. Expect a closing rate of 15 to 25%, so a pipeline 4 to 6 times wider than the number of deals you target.
How many sales per pole for 1 million?
Each pole has a different ticket and per-deal commission. The higher the per-deal commission, the fewer sales needed — but the longer the cycle and the rarer the prospect.
| Pole | Typical ticket | Rate | Commission/deal | Deals/month for 1M |
|---|---|---|---|---|
| Showcase Growth | 500,000 FCFA | 15% | 75,000 FCFA | ~14 |
| E-commerce Growth | 2,000,000 FCFA | 12% | 240,000 FCFA | ~4 |
| Marketplace Starter | 3,000,000 FCFA | 10% | 300,000 FCFA | ~3-4 |
| Institutional Standard | 6,000,000 FCFA | 8% | 480,000 FCFA | ~2 (1 every 2 months) |
| Institutional Premium | 14,000,000 FCFA | 8% | 1,120,000 FCFA | just 1 is enough |
A single Premium institutional sale already beats the monthly target. Conversely, 14 showcase sites demand a brisk sales pace but rest on abundant prospects and a short cycle.
The pipeline needed per pole
The number of sales is only the visible part. Behind it you need a prospect volume proportional to the closing rate and cycle length.
| Pole | Sales/month | Estimated closing | Prospects/month needed | Prospecting effort |
|---|---|---|---|---|
| Showcase | 14 | 20-25% | 55-70 | field, high volume |
| E-commerce | 4 | 15-20% | 20-27 | merchant targeting |
| Marketplace | 3-4 | 12-18% | 20-30 | entrepreneur networking |
| Institutional | 0.5-1 | 10-15% | 5-10 (long cycle) | decision-maker relations |
The showcase path is a volume game: many contacts, short cycle, steady income. The institutional path is a relationship game: few contacts, a 3 to 6 month cycle, but a single "yes" changes the month.
The smart mix
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The best partners do not pick a single pole: they combine the steadiness of showcase sites (base income + 5% recurring) and the leverage of an occasional big deal. The Kolonell program pays 15% + 5% recurring for showcase, 12% e-commerce, 10% marketplace, 8% institutional — a mixed portfolio smooths the troughs of the long cycle.
Mini case study
Fatou, a consultant in Dakar, targets 1,000,000 FCFA/month. She does not want to chase 14 showcase sites. Her mix: 4 Growth showcase sites (4 × 75,000 = 300,000 FCFA), 1 e-commerce Growth (240,000 FCFA), and she works a Standard institutional deal in the background that, once signed, brings 480,000 FCFA. In a month where the institutional deal lands: 300,000 + 240,000 + 480,000 = 1,020,000 FCFA. In months with no big closing, her showcase sites and recurring income (5%) hold a floor around 400,000 FCFA. That smooths the volatility of the long cycle.
FAQ
What is the fastest path to 1 million? Institutional: a single Premium sale (14M × 8% = 1,120,000 FCFA) beats the target, but the cycle lasts 3 to 6 months and prospects are rare.
How many showcase sites per month are needed? About 14 Growth showcase sites at 75,000 FCFA commission each, which implies a pipeline of 55 to 70 prospects at a 20-25% closing rate.
Can poles be mixed? Yes, and it is recommended. Combining steady showcase sites with occasional big deals smooths the troughs of the institutional cycle.
Does the recurring share count toward the million? Yes: the 5% recurring from showcase sites adds up every month and reduces, over time, the number of new sales needed.
Do I need starting capital? No. The partner invests neither in production nor stock: their only asset is their network and prospecting time.
Let's talk about your project. Choose your pole mix and build your path to 1 million FCFA/month in commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
