The verdict in three sentences
For an Amsterdam importer of organic dried mango and tropical fruit, the website is the place where organic retail buyers check lot traceability and certification before they ask for samples. Two shortlisted agencies rarely differ on design; they differ on ownership, how they publish traceability documents, and how they route sample requests to your sales team. Ask the 12 questions below, score each answer, and compare the three year total cost rather than the launch quote.
Scoping the project before the first meeting
Your buyers are category managers at organic supermarket chains and specialist wholesalers in the Netherlands, Belgium and Germany. They expect Dutch and English pages, downloadable specifications and fast answers.
| Project element | 2026 market ballpark | What to watch |
|---|---|---|
| Build budget | 12 000 to 40 000 EUR | Driven by languages, document area and integrations |
| Page count | 12 to 25 pages | Products, origins, certifications, logistics, contact |
| Languages | Dutch and English | Native Dutch copy, not machine output |
| Traceability area | Lot lookup or document library | Certificates of analysis, origin, organic certificate per lot |
| Sample request form | Business fields | Product, volume, packaging, delivery window, retail chain |
| Delivery time | 8 to 12 weeks | Plan around trade fair season |
| Maintenance | 150 to 500 EUR per month | Backups, updates, small edits, uptime monitoring |
As a nearshore reference, Kolonell's prices for this scope sit in the Growth package at 1 830 to 3 050 EUR (1 200 000 to 2 000 000 FCFA), 8 to 12 pages with a built in blog in 14 to 21 working days, plus 110 EUR (75 000 FCFA) per extra language and 40 EUR (25 000 FCFA) per extra page. A client area for buyers is 230 EUR (150 000 FCFA). Kolonell maintenance runs at 53, 114 or 183 EUR per month.
Questions 1 to 6: ownership, documents and language
| No. | Question | Good answer | Red flag |
|---|---|---|---|
| 1 | Who owns the domain, hosting account and code? | Your company, with admin access handed over at launch | The domain stays registered to the agency |
| 2 | Who writes the Dutch pages? | A native writer familiar with food trade terms | We run the English through a translation tool |
| 3 | How will lot documents be published? | Searchable library by lot number, PDF per lot, access control if needed | We can attach a few PDFs to the product page |
| 4 | Can our quality team upload certificates themselves? | Yes, a dedicated field, a few minutes per upload | Send us the files and we will invoice each change |
| 5 | How do you meet accessibility expectations? | Reference to WCAG and the European Accessibility Act, test shown at sign off | Accessibility is not relevant for B2B |
| 6 | How do you handle personal data from forms? | GDPR compliant storage, consent wording, data processing agreement | We use a free form plugin, it is fine |
Question 1 is a deal breaker. If the domain lapses on the agency side during a buyer tender, you lose credibility at the worst moment.
Questions 7 to 12: sample requests, timing and exit
| No. | Question | Good answer | Red flag |
|---|---|---|---|
| 7 | Which fields does the sample request form have? | Product, volume, packaging, delivery window, company type | Name, email and message only |
| 8 | Where do requests land? | Sales inbox plus a CRM or shared tracker | An inbox the agency manages |
| 9 | How fast is the site on mobile? | Target load time stated and tested at acceptance | It works fine on our machines |
| 10 | What is the week by week plan? | Dated milestones and sign off at each step | About two months, roughly |
| 11 | What does monthly maintenance cover? | Written list with included editing hours | We take care of everything |
| 12 | How do we leave if we change agency? | Full export, documentation, no exit fee | The theme is proprietary, you would start over |
Score each answer 0 to 2. Anything under 18 out of 24 is a risk, whatever the price.
Mini case study
Illustrative example: Sanne, commercial director of a dried fruit importer in Amsterdam, compares two quotes for a 16 page bilingual site with a lot document library.
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- Quote A: 32 000 EUR build and 450 EUR maintenance per month. Over three years: 32 000 + 36 × 450 = 48 200 EUR.
- Quote B: 22 000 EUR build and 250 EUR maintenance per month. Over three years: 22 000 + 36 × 250 = 31 000 EUR.
The gap is 17 200 EUR. Quote A answers questions 3 and 12 better, so Sanne asks agency B to add a written exit clause and a lot search feature for 2 500 EUR. She still saves 14 700 EUR over three years. One additional listing with a regional organic chain easily covers that spend.
FAQ
How much does a dried fruit importer website cost in Amsterdam in 2026?
The 2026 market ballpark is 12 000 to 40 000 EUR for 12 to 25 bilingual pages. Kolonell's prices start at 1 830 EUR for the Growth package, plus 110 EUR per added language.
Do we need a lot traceability area on the website?
If you sell to organic retail chains, buyers will ask for certificates per lot during listing. A searchable library saves your quality team several hours per week during peak season.
How long should we plan for?
Plan 8 to 12 weeks with a local agency, or 14 to 21 working days for a Kolonell Growth build. Start at least 3 months before your main trade fair.
Is GDPR relevant for a B2B sample form?
Yes, names and business emails are personal data under GDPR. Ask for a data processing agreement and clear consent wording, which adds little to a 20 000 EUR project.
How do we compare maintenance offers?
Ask for a written task list and the number of editing hours included. Over 36 months, a 200 EUR monthly gap equals 7 200 EUR.
Let's scope your project. Send us your page list, certificates and target retail chains: we will price a Dutch and English site with a traceability library, an indicative budget and a timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
