The verdict in three sentences
The diaspora holds a double network — entrepreneurs in the UK and trading family back home — that few partners can match. Referring a web project to a competitive African agency pays 15% on a website, i.e. 114 EUR on a 760 EUR Growth, collectable in GBP/EUR or FCFA. No investment, no technical skill: just a trusted introduction between two continents.
Why the diaspora converts
A diaspora member enjoys instant trust: when you recommend an agency to your trader cousin in Lagos, your word beats any advert. You speak the language, you know both realities (UK prices vs African prices) and you reassure on payment and follow-up.
| Type of referred deal | Ticket | Diaspora commission | Collection |
|---|---|---|---|
| Starter website | 380 EUR | 57 EUR (15%) | GBP/EUR or FCFA |
| Growth website | 760 EUR | 114 EUR (15%) | GBP/EUR or FCFA |
| Premium website | 1,830 EUR | 274 EUR (15%) | GBP/EUR or FCFA |
| E-commerce Growth | 3,050 EUR | 366 EUR (12%) | GBP/EUR or FCFA |
| Institutional Standard | 7,620 EUR | 610 EUR (8%) | GBP/EUR or FCFA |
The international commission transfer framework
The strength of the diaspora model: collect in the currency of your choice. Here is the 2026 order-of-magnitude for rates by division and the EUR/FCFA equivalence (1 EUR ≈ 656 FCFA).
| Division | Commission rate | Sample ticket | Commission EUR | Commission FCFA |
|---|---|---|---|---|
| Website | 15% + 5% recurring | 760 EUR | 114 EUR | ~75,000 FCFA |
| E-commerce | 12% | 3,050 EUR | 366 EUR | ~240,000 FCFA |
| Marketplace | 10% | 7,620 EUR | 762 EUR | ~500,000 FCFA |
| Institutional | 8% | 7,620 EUR | 610 EUR | ~400,000 FCFA |
The Kolonell referral program for the diaspora
Kolonell pays diaspora partners exactly like local partners: 15% website + 5% recurring, 12% e-commerce, 10% marketplace, 8% institutional. Commission is paid as soon as the client's first deposit is collected, to a GBP/EUR account or via FCFA mobile transfer. A diaspora member who refers 1 e-commerce and 2 websites per quarter earns 366 + 228 = 594 EUR, without leaving their UK job. Cross-border institutional projects (diaspora business, associations) can exceed several thousand euros in commission.
Mini case study
Ama, a Ghanaian nurse in London, knows her cousin opening a fashion boutique in Accra and a restaurateur friend in Kumasi. In one quarter she refers an e-commerce Growth (3,050 EUR → 366 EUR commission) and a Growth restaurant website (760 EUR → 114 EUR). Total: 480 EUR into her UK account, without touching code or managing the project, which Kolonell delivers entirely.
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FAQ
Do you need to live in Africa to be a partner?
No. The diaspora is an ideal profile: double network, family trust and the ability to reassure on payment. You refer from the UK, Kolonell delivers back home.
In which currency am I paid?
Your choice: GBP/EUR to a European account or FCFA via mobile transfer. A 760 EUR Growth website earns you 114 EUR, about 75,000 FCFA.
Does the client pay more because I am an intermediary?
No. The client price is the same; the partner commission comes from Kolonell's margin, not added to the quote. Your recommendation costs the client nothing.
Can I refer institutional projects?
Yes, and those are the highest tickets. An Institutional Standard project at 7,620 EUR earns you 610 EUR (8%), and groups go far higher.
How long to get paid from abroad?
Commission is due as soon as the client's first deposit is collected. Payout then follows your chosen channel (EUR transfer or FCFA mobile), usually within a few days.
Let's talk about your project. Diaspora member with a network on both sides? Become a Kolonell partner and collect in EUR or FCFA. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

