The verdict in three sentences
Clinics have a higher budget than small shops and a structured decision cycle: this is the referral partner's premium segment. In Kigali, a Premium healthcare website at 1,200,000 FCFA with a booking module pays 180,000 FCFA commission (15%). Fewer deals than restaurants, but heavier tickets and higher recurring maintenance.
Why healthcare is a high-value segment
A clinic, dental practice or pharmacy sells trust. A credible website, online booking and no-show reduction are direct revenue arguments. The clinic director thinks in brand image and patient flow, not discount pricing.
| Healthcare argument | Measurable benefit | Target decision-maker |
|---|---|---|
| Online booking | Fewer no-shows (−20 to 30%) | Director / admin |
| Practitioner profiles + specialties | Patient trust, credibility | Chief physician |
| SMS appointment reminders | Improved attendance rate | Front desk |
| Emergency page + hours | Fewer repetitive calls | Reception |
| Local healthcare SEO | New neighborhood patients | Management |
Commissions by healthcare tier
Healthcare mostly sells in Growth and Premium. Here is the 2026 order-of-magnitude for partner commissions (15% sale + 5% recurring).
| Website tier | Client price | Sale commission (15%) | Recurring maintenance | Recurring commission (5%) |
|---|---|---|---|---|
| Starter (basic presence) | 250,000 FCFA | 37,500 FCFA | 50,000 FCFA/month | 2,500 FCFA/month |
| Growth (+ simple booking) | 500,000 FCFA | 75,000 FCFA | 100,000 FCFA/month | 5,000 FCFA/month |
| Premium (booking + profiles) | 1,200,000 FCFA | 180,000 FCFA | 150,000 FCFA/month | 7,500 FCFA/month |
The Kolonell referral partner program
In healthcare, a single Premium deal changes your month. The Kolonell program pays 15% on a website + 5% on recurring, with the same simple rules: you spot, you introduce, we close and deliver, you are paid on the first deposit. A healthcare partner who signs 2 Premium clinics per month earns 360,000 FCFA in sale commissions, and builds recurring income of 15,000 FCFA/month per pair of clients — all without writing a line of code. Institutional tickets (clinic groups, insurers) go far higher, at an 8% commission.
Mini case study
Dr. Mugisha, a former hospital manager turned partner in Kigali, holds a medical address book. In one quarter he approaches 8 clinic directors and convinces 4 for a Premium website at 1,200,000 FCFA. Sale commission: 4 × 180,000 = 720,000 FCFA. The 4 clinics take maintenance at 150,000 FCFA/month: recurring of 4 × 7,500 = 30,000 FCFA/month passive.
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FAQ
Why do clinics pay more than a shop?
They have a structured marketing budget, a strong credibility stake and a booking module with real operational value. A 1,200,000 FCFA Premium healthcare site is justified by no-show reduction and brand image.
How do you approach a clinic director?
With a quantified operational argument: "your schedule loses 20 to 30% of appointments to no-shows; online booking with SMS reminders cuts them". You talk patient flow, not technology.
Is the decision cycle long?
More structured than a shop (management sign-off, sometimes chief physician), expect 3 to 6 weeks. In return the ticket and recurring are higher, and the relationship lasts.
What commission on healthcare recurring?
5% of recurring maintenance. On a Premium at 150,000 FCFA/month, that is 7,500 FCFA/month per client, compounding across your clinic portfolio.
What about clinic groups or insurers?
Those are institutional projects with high tickets, paid 8% by Kolonell. A single group project can exceed several million FCFA in commission.
Let's talk about your project. Clinic director in Kigali or partner targeting healthcare, let's frame your online booking plan and commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
