The verdict in three sentences
For a diagnostic imaging group with 6 centres, whether around Toronto or Bordeaux, the website's first job is to relieve the switchboard: 2,000 calls a week equals 3 to 4 full-time receptionists on the phone alone. Our reference market prices a multi-site website at 12,000 to 30,000 EUR excluding VAT and booking connected to the RIS at 3,000 to 10,000 EUR, with certified health data hosting mandatory as soon as health data passes through (HDS in France, PHIPA-compliant hosting in Ontario). A target of 30 to 45% of appointments booked online in year one is realistic if the journey is designed exam by exam.
What the patient comes to do on the site
The patient landing on your site holds a requisition and has three questions: which centre is closest, when can I come, how do I prepare. For an ultrasound or a standard X-ray, they want to book in under two minutes. For an MRI or a contrast CT, they first need to check contraindications (pacemaker, kidney failure, pregnancy) and whether to fast.
An effective multi-site website therefore offers a page per centre (address, parking, accessibility, equipment, hours), a page per exam with preparation, an online pre-exam questionnaire and a booking journey that separates exams bookable online from those requiring a callback.
| Component | 2026 market range (EUR excl. VAT) | Indicative timeline |
|---|---|---|
| Design and multi-site architecture | 4,000 - 9,000 | 3 to 4 weeks |
| Centre pages (6) and exam pages (20 to 40) | 3,000 - 7,000 | 3 weeks |
| Pre-exam questionnaire and consent | 2,000 - 5,000 | 2 to 3 weeks |
| Patient portal (results, reports) | 2,000 - 6,000 | 3 weeks |
| Accessibility and second language | 1,000 - 3,000 | 1 to 2 weeks |
| Total multi-site website | 12,000 - 30,000 | 10 to 14 weeks |
Booking: market platform or direct RIS connection
The RIS (radiology information system) manages schedules for scanners, technologists and radiologists. You have two options: use a consumer booking platform already integrated, or connect your site directly to the RIS to keep control of the journey and the data.
| Criterion | Market booking platform | Direct RIS connection |
|---|---|---|
| Setup cost | 0 - 2,000 EUR | 3,000 - 10,000 EUR |
| Recurring cost | 150 - 400 EUR per month per centre | 100 - 300 EUR per month in total |
| Control of the patient journey | Limited to platform options | Full (exam filters, questionnaire) |
| Brand visibility | Shared with the platform | Exclusive |
| Health data | Hosted by the platform | With your certified host |
| Implementation time | 2 to 4 weeks | 6 to 10 weeks |
For 6 centres, a market platform costs about 10,800 to 28,800 EUR a year. Over three years, the direct connection is often cheaper, provided your RIS vendor exposes a documented interface. These are 2026 estimates to confirm with your vendor.
Certified hosting, security and compliance
As soon as the site collects a medical questionnaire, a report or a requisition, hosting must meet health data rules. Plan 150 to 600 EUR per month with a certified host depending on volume, plus a data protection impact assessment, strong authentication for the patient portal and access logging.
To compare with a structured offer, the 2026 Kolonell grid sets a Premium site at 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) for the brochure part, and a medium-complexity custom application (4,000,000 to 7,000,000 FCFA, 6,100 to 10,670 EUR) or complex one (from 7,000,000 FCFA, 10,670 EUR) for the connected booking journey. Maintenance runs from 35,000 to 120,000 FCFA per month (50 to 180 EUR).
Mini case study
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Nathalie, administrative director of a 6-centre imaging group, receives 2,000 calls a week averaging 3 minutes, so 100 switchboard hours a week. She invests 22,000 EUR in the site and 7,000 EUR in the RIS connection. If 35% of appointments move online, she saves about 35 hours a week, around 1,600 hours a year. At a loaded cost of 25 EUR per reception hour, the gain reaches 40,000 EUR a year: the project pays back in under 9 months, before counting fewer lost calls at peak times.
FAQ
How much does a diagnostic imaging group website cost in 2026?
The reference market range is 12,000 to 30,000 EUR for 6 centres. Booking connected to the RIS adds 3,000 to 10,000 EUR.
Is certified health data hosting mandatory?
Yes as soon as the site stores or transmits health data, such as a pre-exam questionnaire. Plan 150 to 600 EUR per month depending on volume.
What share of appointments can be booked online?
30 to 45% in year one is a realistic target. Ultrasounds and X-rays move quickly, contrast MRIs are often still validated by reception staff.
Should we use a booking platform or connect the RIS?
The platform costs little upfront but 150 to 400 EUR per month per centre. The direct connection needs 3,000 to 10,000 EUR and often becomes more cost-effective after 18 to 24 months.
What timeline should we plan?
Plan 10 to 14 weeks, including 6 to 10 for the RIS interface. Add 2 weeks of testing with reception teams before launch.
Let's scope your project. Send us the number of centres, your bookable exams and the name of your RIS: we will price the site, online booking and certified hosting with a 10 to 14 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
