The verdict in three sentences
A Miami dental practice that wants comparable quotes should first write a requirements checklist: patient journey, English and Spanish, forms without medical data, a WCAG 2.2 AA target, integrations listed one by one. Without it, local proposals commonly range from USD 15,000 to 45,000 with no clear view of what is included. With it, the Kolonell fixed grid (USD 2,900, 4,900 or 8,900) compares line by line, while online booking, financing, insurance verification and the patient portal stay on quote.
Why does a Miami dental practice need a written brief?
In Brickell, Coral Gables, Miami Beach or Aventura, the same practice sees local families, busy professionals and patients from Latin America. Each agency pictures a different site for that audience. A request like 'a modern, bilingual site with booking' produces three quotes that are not about the same project: one includes Spanish, one does not, the third rebuilds a scheduling module your practice management software already provides.
The checklist fixes the scope. It also protects the practice: dentists are licensed by the Florida Board of Dentistry, which regulates advertising claims and the use of specialty titles. The brief therefore states who reviews the copy before publication. This is not legal advice.
The checklist, section by section
| Brief section | What to write | Example for a Coral Gables practice |
|---|---|---|
| Goals and audiences | Expected actions per audience | Appointment request, call, directions |
| Pages and templates | List and number of templates | Home, team, 8 treatment pages, insurance, contact |
| Content ownership | Writer, approver, compliance review | Licensed dentist approves every treatment page |
| Languages | Languages and word count | English and Spanish, about 9,000 words |
| Integrations | One line per tool | Booking, financing, insurance, patient portal |
| Accessibility | Target and acceptance method | WCAG 2.2 AA, keyboard and screen reader testing |
| Form data | Allowed and forbidden fields | Name, phone, time slot: never medical history or photos |
| Hosting, domain, migration | Owner, access, URLs to redirect | Domain in the practice's name, 70 URLs, 301 map |
Three points deserve a clear sentence in the brief:
- HIPAA. If the practice is a covered entity, any tool that receives protected health information requires an appropriate arrangement with the vendor. The website contact form should not ask for medical history or photos: those exchanges belong in the patient portal.
- Accessibility. ADA Title III claims against websites are frequent in the United States; write down the WCAG 2.2 AA target and require documented acceptance testing.
- Claims. No promise of results, no invented reviews, no ratings or patient numbers. Newsletters follow CAN-SPAM.
Finally, add acceptance criteria (mobile load time, forms tested in English and Spanish, redirects verified), the target timeline and a budget range.
How does the brief change quotes in Miami?
2026 ballpark, based on typical South Florida agency quotes and public agency rate pages.
| Item | Vague request | Precise request |
|---|---|---|
| Site of 10 to 15 pages | USD 15,000 to 45,000 | USD 12,000 to 28,000 |
| Spanish version | 'Bilingual' unpriced or +30 to 60% | Dedicated line, word count known |
| Online booking | Sometimes rebuilt at a high price | Existing tool embedded, on quote |
| Financing and insurance verification | Forgotten | Two separate lines, on quote |
| Patient portal | Mixed into the site | Secure link, separate line |
| WCAG 2.2 AA acceptance | Not mentioned | USD 2,000 to 5,000 or included and described |
How do you score three quotes?
Each quote gets a score from 1 to 5, multiplied by the weight of the criterion.
| Criterion | Weight | Quote A | Quote B | Quote C |
|---|---|---|---|---|
| Patient journey and bilingual content | 25% | 4 | 3 | 5 |
| Forms without medical data, security | 20% | 3 | 4 | 5 |
| Accessibility method | 20% | 4 | 2 | 4 |
| Price clarity, separate integrations | 20% | 3 | 5 | 4 |
| Domain ownership and support | 15% | 4 | 3 | 3 |
| Weighted total out of 5 | 100% | 3.60 | 3.40 | 4.30 |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
On the Kolonell side, the mapping is simple: Starter at USD 2,900 for a compact single-language site, Growth at USD 4,900 for a wider scope with treatment pages, Premium at USD 8,900 (the multilingual tier, languages set in the quote) for English and Spanish. Every tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. Details on the international offer.
Mini case study
Illustrative example: Coralmere Dental Studio, a two-chair practice in Coral Gables. With a three-line request, Dr. Elena Varga receives USD 22,000, 35,000 and 48,000. She rewrites her brief using the checklist above: 12 pages, English and Spanish, booking through her current tool, a form limited to five fields.
Calculation: Premium USD 8,900, plus a Spanish translation by an independent translator (third-party cost, assumption of 9,000 words at USD 0.15, so USD 1,350). Total: USD 10,250, excluding the online booking and financing integrations, priced separately. Maintenance after the 3 included months is on quote.
FAQ
Should treatment prices be published on the site?
It is not mandatory and the choice belongs to the practice. If you display a price, for example USD 150 for an exam, state the conditions and have the wording reviewed.
Can we embed the booking tool from our current software?
Yes, in most cases the existing tool is embedded in the site rather than rebuilt. This line is priced on quote, often 2 to 5 days of work depending on the tool.
Does Spanish need to cover the whole site?
Ideally yes for the key pages: home, treatments, insurance, contact, roughly 80% of useful traffic. The Premium tier sets the languages in the quote.
What should a compliant contact form contain?
Five to six fields: name, phone, email, general reason, preferred slot, consent. Never medical history, a full insurance number or photos.
How long does it take to get comparable quotes?
One to two weeks if the brief is complete. You can also request a free quote from Kolonell with your checklist.
Let's scope your project. Send your checklist, even partial, and we will price pages, languages, integrations and timeline item by item. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
