The verdict in three sentences
For a dental practice in Miami, a local agency wins when the site must be built Spanish first, with video shot in the office and a regular presence on site; a remote studio fits when the practice mainly serves English speakers, already has its photos and wants a fixed price with no subscription. As a 2026 order of magnitude, a Miami agency charges 8 000 to 35 000 USD for a practice website, and dental marketing firms often sell packages of 1 500 to 5 000 USD per month bundling site, SEO and ads, while Kolonell builds the site for 2 900, 4 900 or 8 900 USD. The deciding criterion in Miami is language: we write in native English or French, and Spanish is supplied by the practice or quoted separately.
Which criteria separate a Miami agency from a remote studio?
The ranges below are cautious orders of magnitude, based on the minimum project sizes South Florida agencies list on Clutch.co, hourly rates published by local agencies (often 100 to 200 USD per hour), monthly packages published by dental marketing firms and rates visible on Upwork. No figure is attributed to any specific agency.
| Criterion | Miami agency | Dental marketing firm | Kolonell (remote studio) |
|---|---|---|---|
| Price, 2026 order of magnitude | 8 000 to 35 000 USD | 1 500 to 5 000 USD per month, often over 12 to 24 months | 2 900 / 4 900 / 8 900 USD, fixed price |
| Spanish content | Often written in house | Varies, sometimes translated | Supplied by the practice or quoted separately |
| Photos and video in the office | Often offered | Sometimes included | Not included: book a local photographer |
| Physical presence | Meetings at the practice | Rarely, teams are often national | No in-person meetings, Google Meet calls |
| Typical timeline | 8 to 14 weeks | 4 to 10 weeks on a template | 3 to 4 weeks, Premium usually 4 to 6 |
| Site ownership | Check the contract | Often kept by the vendor while the subscription runs | Domain in your name, all access handed over |
| Support after launch | Separate contract | Included in the subscription | 3 months, 6 on Premium |
Our team is based in Senegal (GMT), 4 to 5 hours ahead of Miami depending on the season; the project manager schedules Google Meet calls during your hours, between patients or after closing, and sends you a written update every week. Payment is by bank transfer or Wise, 50 % at kickoff and 50 % on delivery. Plans are detailed on our international website offer.
When is a local agency clearly the better choice?
- Most of your patients are Spanish speakers and you want a site written in Spanish first, with a Miami tone, not a translation.
- You are betting on video: team introductions, office tours, treatment explainers filmed on site every quarter.
- You want one vendor for the site, Google Ads and social media, with meetings at the practice.
- You run several offices across Doral, Kendall and Aventura with frequent coordination needs.
In those situations, the extra cost of a local agency buys production and a language we do not provide.
When does a remote studio like Kolonell fit?
The typical case: a practice of one to three dentists in Brickell, Coral Gables or Miami Beach, a mostly English speaking or mixed patient base, recent team photos, and a dated site or a monthly subscription that costs a lot for little visible return. In the United States, Kolonell built the bilingual FR/EN site of TR Signing Group in New Jersey, with appointment scheduling and a back office, so we know what American clients expect from online booking.
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Treatment pages | Main families (general, cosmetic, implants) | One page per treatment | Full structure, several dentists and specialties |
| Appointment booking | Link to your online tool | Integration of your existing tool | Polished integration, several locations |
| Insurance and financing | Simple list | Dedicated page (accepted plans, financing) | Dedicated page with FAQ |
| Dentist profiles | Team page | Profile per dentist | Detailed profiles, languages spoken |
| Languages | Native English or French | Native English or French | Bilingual FR/EN included; Spanish supplied or quoted separately |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
A patient portal, an online medical history form or a custom payment module is a custom application, quoted separately. Ongoing local SEO is also quoted on request.
What should a Miami dental practice website cover?
Miami mixes a local Spanish and English speaking patient base, seasonal residents from the Northeast and Canada, and patients from Latin America and the Caribbean who come for implants or veneers. Their questions are practical: accepted insurance, indicative prices or membership plans for uninsured patients, parking, emergencies, languages spoken. The site has to answer them clearly on mobile, with a visible call button and booking link.
On compliance, let's stay factual:
- Dental advertising: Florida's dentistry law and the Florida Board of Dentistry rules govern how dentists advertise, including specialty claims. Florida law also requires a specific written statement in ads for free or discounted services. The dentist signs off on every claim.
- Before and after: only with the patient's written consent, with no promise of results.
- Health data: the practice's HIPAA obligations extend to tools that receive patient information. Tracking pixels on booking pages are a known risk area, addressed by HHS in 2022 guidance that a federal court partly vacated in 2024. A lean contact form remains the cautious choice.
- Accessibility: Florida is among the jurisdictions where ADA website lawsuits are frequent; Kolonell uses WCAG 2.1 AA as the technical reference.
This is not legal advice.
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Which questions should you ask every vendor?
- Who writes the Spanish pages, and who reviews them?
- Do I own the site if I cancel the subscription? Ask for a written clause on the domain and files.
- Which tracking tools will be installed, and on which pages?
- Is integration of my scheduling software included?
- What does a new treatment page cost after launch?
- What is the minimum commitment? A 24 month contract deserves a total figure.
Mini case study
Illustrative example. Dr. Ana M. runs a five chair practice in Coral Gables; 40 % of her patients prefer Spanish. A Miami agency proposes 16 000 USD, with Spanish copy and a half day photo session included. She also considers Kolonell Growth at 4 900 USD, plus a Spanish translation by a local medical translator (about 1 200 USD) and a half day with a Miami photographer (about 900 USD), so 7 000 USD.
Gap at build: 9 000 USD. With the same maintenance assumption of 150 USD per month over 33 months (4 950 USD on each side), the three year total reaches 20 950 USD against 11 950 USD. Dr. M. goes with the second option, noting that if Spanish accounted for 70 % of her patients she would have picked the local agency for a site written Spanish first.
FAQ
How much does a dental practice website cost in Miami in 2026?
As an order of magnitude, 8 000 to 35 000 USD with a local agency, or 1 500 to 5 000 USD per month with a dental marketing firm. Kolonell offers 2 900, 4 900 or 8 900 USD at a fixed price.
Does Kolonell write in Spanish?
No. We write in native English or French; Spanish is supplied by the practice or quoted separately, often a few hundred to just over 1 000 USD depending on the number of pages.
Can you integrate our scheduling software?
Yes, from Growth at 4 900 USD we integrate the tool you already use. A custom built booking module is quoted separately.
What happens after launch?
Support is included for 3 months (6 months on Premium). After that, maintenance is quoted on request, with no forced commitment.
Is the time difference a problem for a practice?
The gap is 4 to 5 hours. Calls fit your schedule and a weekly written update avoids unnecessary meetings.
Let's scope your project. Send us your list of treatments, the booking tool you use and your share of Spanish speaking patients, and we will come back with a fixed price plan delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.