The verdict in three sentences
In Dubai, a dental practice that simply asks for "a premium website" gets quotes from $5,000 to $35,000, 2026 ballpark, with no common basis to compare them. The specification must settle three market-specific topics upfront: the Arabic version in RTL, the approval path for health advertising with the competent authority, and forms that collect no medical data. Everything else (pages, booking, account ownership) fits on one page.
The specification, section by section
Each row of the table becomes a paragraph in your document. Examples refer to a fictional practice in Jumeirah.
| Section | What to write | Example |
|---|---|---|
| Goals and audiences | Two measurable goals, priority audiences | Appointment requests from mobile; residents of Jumeirah and Business Bay, patients travelling from abroad |
| Pages and templates | Full list, number of templates | 16 pages, 6 templates: home, treatments, team, international patients, contact, legal |
| Content and approval | Who writes, who approves, who signs off compliance | Medical director reviews, promotional content submitted to the competent authority before release |
| Languages | Languages, full or partial mirror, RTL | English and Arabic full mirror, RTL layout; Russian considered later |
| Integrations | One line per tool | Booking, payment, patient portal, CRM, chat: each priced separately |
| Accessibility | Target and test method | WCAG 2.2 AA, keyboard and contrast tests in English and Arabic |
| Form data | Allowed fields, banned fields, retention | Name, phone, preferred time, short reason; never medical history, X-rays or photos |
| Accounts and migration | Ownership, inventory, redirects | Domain and hosting in the clinic's name; 55 URLs inventoried, 301 map |
Add three closing lines: acceptance criteria, target date and budget range.
What the Dubai context adds
Licensing and titles. Clinics are licensed by the Dubai Health Authority, or by the DHCR inside Dubai Healthcare City. The site presents dentists and specialties only as actually licensed, with no invented titles.
Health advertising. Promotional health content requires prior approval from the competent authority. Build that step into the schedule and the approval workflow; no promised results, no invented reviews or ratings, no patient numbers.
Personal data. Federal Decree-Law No. 45 of 2021 governs personal data protection in the UAE, and health data is also subject to specific rules. The website does not need to collect it: medical documents go through a secure patient portal, on quote. This is not legal advice.
How a precise brief tightens the quotes
| Item | Vague brief | Precise brief |
|---|---|---|
| Arabic | "Bilingual" | Full mirror, RTL, native Arabic reviewer named |
| Booking | "Online appointments" | Link to existing tool, embed optional on quote |
| Health advertising | Not mentioned | Internal review then authority submission before go-live |
| Forms | "Contact form" | 4 fields, no medical data, privacy notice |
| Migration | Not mentioned | 55 URLs, 301 map, 6 weeks of Search Console checks |
| Spread of 3 quotes | $5,000 to $35,000 | $9,000 to $18,000 |
2026 ballpark ranges, based on typical local agency quotes.
Scoring three quotes
| Criterion | Weight | Quote A | Quote B | Quote C |
|---|---|---|---|---|
| Coverage of the specification | 25% | 3 | 5 | 4 |
| Arabic and RTL quality | 20% | 4 | 3 | 5 |
| Compliance (advertising, data) | 20% | 3 | 4 | 5 |
| Price clarity | 20% | 5 | 3 | 4 |
| Account ownership and support | 15% | 4 | 3 | 4 |
| Weighted total out of 5 | 100% | 3.75 | 3.70 | 4.40 |
Scores from 1 to 5, multiplied by the weight, then added up.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Where does the Kolonell grid fit?
Our international offer is fixed: Starter USD 2,900, Growth USD 4,900, Premium USD 8,900. An English and Arabic site falls under Premium (the multilingual tier, languages and RTL scope set in the quote). Included: a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks once content is ready, 3 months of support. Booking, payment, the patient portal and SEO work stay on quote, each on its own line, just like in your table.
Mini case study
Illustrative example. Dr Layla Haddad runs "Corniche Pearl Dental", a fictional clinic in Dubai Marina. Without a specification she received $7,500, $19,000 and $34,000. With the checklist above: $12,500, $16,000, and Kolonell Premium at $8,900. She adds an independent native Arabic reviewer (third-party cost estimated at $600) and a local photographer (third-party cost estimated at $1,000): $10,500 before the booking line on quote, against $12,500 for the cheapest local quote on the same scope, a $2,000 gap.
FAQ
How long does the specification take to write?
Allow 5 to 8 hours, including one meeting with the medical director. The section-by-section table above serves as the template.
Does Arabic need to be a full mirror?
Not necessarily. An 8-page Arabic version of key pages costs less than a 16-page mirror; state your choice so quotes stay comparable.
Can we display patient reviews?
Only genuine reviews from a verifiable source, and within health advertising rules. The specification states whether a review widget is wanted, as a separate line.
Is online booking included in the tiers?
A link to your existing tool is simple to add; a full embed is priced on quote. It often takes 2 to 5 days of work depending on the tool.
What should we require on account ownership?
Domain, hosting, analytics and Search Console in the clinic's name, with access handed over within 5 working days at the end of the contract.
Let's scope your project. Send us your pages, languages and target date, and we reply with a scope, a tier between $2,900 and $8,900 and a timeline. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
