The verdict in three sentences
For a St Peter Port dental practice, the website redesign must include an advertising compliance review before go-live: testimonials, before/after photos, specialist titles and treatment claims. A local agency will typically quote a 2026 ballpark of £4,500 to £12,000; Kolonell delivers on Growth at £3,900 or Premium at £6,900, in 3 to 4 weeks once content is ready. The budget is easy to control; what is hard to undo is a claim published without sign-off or a ranking page deleted without a redirect.
When does a redesign become necessary?
A St Peter Port practice sees patients from across the island, and sometimes from Alderney and Sark, some covered by island schemes or insurance, others paying privately. The site has to explain both routes clearly without promising cover. Signs a redesign is due: treatment pages were written long ago by several people and the tone shifts from page to page; phrases such as 'the best care on the island' or 'painless' are still there; testimonials are published with no record of consent; an associate is described as an 'orthodontist' without a registration that confirms it; the form asks for medical history; the site takes more than 3 seconds to load on mobile.
What must be reviewed before go-live?
| Content | Risk | Rule of thumb | Checked by |
|---|---|---|---|
| Specialist titles | Title not recognised under local rules | Only where the registration confirms it | Practice owner |
| Patient testimonials | Published without consent, or not allowed under the applicable rules | Written consent, and only where local rules allow | Owner and adviser |
| Before/after photos | Implied promise of results | Only where allowed, with consent and context | Treating dentist |
| Treatment claims | Superlatives, 'painless', guarantees | Factual description of the treatment and its steps | Owner |
| Public cover or insurance | Promised reimbursement | General principle, refer to reception | Practice manager |
| Forms | Collecting health data | Name, contact details, reason in a few words | Privacy adviser |
| Tracking pixels | Sensitive data passed to third parties | Page-by-page review, prior consent | Privacy adviser |
Data processing falls under the Data Protection (Bailiwick of Guernsey) Law 2017, overseen by the Office of the Data Protection Authority. Dentist registration and advertising rules depend on the local framework, so have the practice confirm each point. This is not legal advice.
What does the redesign cost, and how should you compare quotes?
| Option | 2026 ballpark | Timeline | Compliance review |
|---|---|---|---|
| Island agency | £4,500 to £12,000 | 8 to 12 weeks | Depends on the agency |
| UK dental agency | £4,000 to £10,000 plus retainer | 6 to 12 weeks | Templates often built for England |
| Freelance | £1,500 to £4,000 | 4 to 8 weeks | Rarely planned |
| Kolonell Starter, Growth, Premium | £2,300, £3,900 or £6,900 | 3 to 4 weeks | A scheduled step, signed off by the practice |
Ranges reflect typical quotes, not a survey. To compare, a weighted grid out of 100 stops you choosing on price alone (example scores out of 5):
| Criterion | Weight | Provider A | Provider B |
|---|---|---|---|
| Compliance review process | 25 | 4 | 4 |
| URL inventory and 301 map | 20 | 4 | 5 |
| Ownership of the site and access | 15 | 3 | 5 |
| Fixed price and written scope | 15 | 3 | 5 |
| Timeline | 10 | 2 | 4 |
| Post-launch support | 15 | 5 | 3 |
| Weighted score out of 100 | 100 | 73 | 87 |
Calculation: the sum of each weight multiplied by its score, divided by 5. Tier details are on the international offer page.
What timeline, and what stays on quote?
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- Preparation (practice, 1 to 2 weeks): list of treatments offered, clinicians' registrations, existing consents, approved fee guide.
- Week 1: URL inventory, Search Console export, 301 map, sitemap.
- Week 2: factual copy for treatment pages (hygiene, implants, orthodontics or aligners, whitening, emergencies, children's dentistry), mobile design.
- Week 3: build, speed and accessibility tests, embedding or linking the booking tool.
- Week 3 or 4: a 2 to 4 working day compliance review by the practice, then go-live outside busy weeks, with hours and emergency number checked on the Google profile.
On quote: online booking, patient portal, recall reminders, integration with practice management software (Dentally or Exact-type tools). An island agency is the better choice if you want a partner on the ground for video shoots, events and long-term local communications.
Mini case study
Illustrative example: Dr Mark Ozanne runs Havelet Dental Practice (a fictional name), a mixed practice with some patients covered by schemes or insurance and others paying privately. The audit lists 38 pages, 14 of which contain claims, testimonials or titles to review.
- Review time: 14 pages x 15 minutes = 3 h 30 for the owner
- Kolonell Growth: £3,900
- Local photographer, half day (third-party cost): £400
- Year-one total: £4,300, against roughly £8,000 for an island agency quote
- Maintenance: £75 x 33 months = £2,475 (market assumption; Kolonell maintenance after the 3 included months on quote)
- Estimated 3-year cost: £6,775
FAQ
Can a Guernsey practice publish patient testimonials? Only where the rules that apply to dentists allow it, and with written consent. In the illustrative case above, 14 of 38 pages needed this kind of check.
How much does a dental practice website redesign cost in St Peter Port? A 2026 ballpark of £4,500 to £12,000 with an island agency. With Kolonell, £2,300 on Starter, £3,900 on Growth and £6,900 on Premium.
How long should the compliance review take? Allow 2 to 4 working days within the 3 to 4 week schedule. The real time depends on the number of sensitive pages.
Who signs off specialist titles? The practice, based on each clinician's actual registration. Kolonell writes the copy, but none of the 6 treatment areas mentions an unconfirmed title.
Is online booking included? No, it stays on quote: the existing tool is embedded or linked. The 3 included months of support cover the site settings.
Let's scope your project. Send your current site and the list of your clinicians and we will price a Growth redesign at £3,900, compliance review scheduled, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
