The verdict in three sentences
A family and children's dental practice in St Peter Port needs a website that reassures parents before the first visit: welcoming room photos, plain explanations and booking that groups several children together. A remote studio builds that site very well on UK time, while a Guernsey agency adds real value for video filmed at the practice and for knowing patients who come over from Alderney and Sark. Either way, require in the contract that the domain, code and content remain the practice's property.
Which features matter for a family practice, and who delivers them best?
Parents mainly compare three things: how anxious children are welcomed, how easy it is to book back-to-back slots, and how clear the fees or family care plans are. A St Peter Port practice also sees families who travel by boat or plane from Alderney, Sark or Herm, and members of the island's Portuguese and Latvian communities. Here is who does what, as a 2026 ballpark.
| Feature | Guernsey agency | Remote studio | Indicative cost |
|---|---|---|---|
| Your first visit video for children | Strong, filmed on site | Local videographer, briefed | £800 to £2,000 |
| Photos of rooms and team | Strong | Island photographer, briefed | £500 to £1,000 per half day |
| Copy for parents (anxiety, fluoride, sealants) | Native English | Native English if specified | Included in the build |
| Booking several children in one slot | Varies | Varies | 1 to 3 days of integration, on quote |
| Secure child medical history form | Varies | Varies | Included or £300 to £900 |
| Page for patients from Alderney and Sark | Good local knowledge | From your brief | Included |
| Translated pages (Portuguese, Latvian) | Through a translator | Through a translator | £100 to £250 per page |
What does each option cost over three years?
The ranges reflect typical quotes from Guernsey agencies and freelancers' public rates, including the usual island premium. Kolonell's international grid is fixed: Starter £2,300, Growth £3,900, Premium £6,900, with a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks and 3 months of support. See the international website offer.
| Item | St Peter Port agency | Freelancer | Kolonell Starter | Kolonell Growth |
|---|---|---|---|---|
| Build | £6,500 to £15,000 | £2,500 to £5,000 | £2,300 | £3,900 |
| Practice photography | Included or £500 to £1,000 | £500 to £1,000 | £500 to £1,000 | £500 to £1,000 |
| First visit video | £800 to £2,000 | £800 to £2,000 | £800 to £2,000 (local videographer) | £800 to £2,000 (local videographer) |
| Maintenance, 36 months | £2,400 to £5,400 | £1,100 to £2,900 | Months 1 to 3 included, then £1,300 to £3,000 at market rate | Months 1 to 3 included, then £1,300 to £3,000 at market rate |
| 3-year total | £9,700 to £23,400 | £4,900 to £10,900 | £4,900 to £8,300 | £6,500 to £9,900 |
Growth is usually the right plan for a family practice: more treatment pages, a full parents' FAQ and a carefully designed booking journey.
When is the Guernsey agency the better choice, and what should you check?
To be fair, the local agency wins if you plan to publish videos every quarter (school smile days, new team members), if you prefer to sign off in meetings at the practice, or if you want a partner who also handles printed material for schools and nurseries. A remote studio is enough when you have a clear brief, one decision maker, a trusted local photographer or videographer and a budget under £10,000 over three years.
What any provider must respect:
- Data protection: the Data Protection (Bailiwick of Guernsey) Law 2017 applies, overseen by the Office of the Data Protection Authority. A child's medical history is health data: encrypted forms, parental consent, restricted access.
- Advertising: alongside local registration requirements, GDC standards for registrants are a prudent reference; no photos of children without written parental permission.
- Cookies: prior consent for non-essential cookies.
- Accessibility: aim for WCAG 2.2 AA, with plain copy and large buttons on mobile.
This is not legal advice.
Questions to ask: is the .gg or .co.uk domain in the practice's name? Is form data hosted in the UK, the EEA or elsewhere? Who updates opening hours during school holidays? What does adding a translated page cost?
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Mini case study
Illustrative example: Dr Emma Ogier runs a three-chair family practice in St Peter Port, where a third of patients are under 16. An island agency quotes £10,500, photos and video included, plus £125 a month. She compares it with Kolonell's Growth plan at £3,900, an island photographer at £600, a first visit video at £1,200 and maintenance at a market rate of £65 a month after month three.
Over three years: agency 10,500 + 125 x 36 = £15,000; studio 3,900 + 600 + 1,200 + 65 x 33 = £7,845. Gap: £7,155. With a family care plan at £60 a month, or £720 a year, the gap equals about 10 years of one family's membership. She chooses the studio and hires an island videographer for the shoot.
FAQ
Can a remote studio produce a video for children?
It writes the script and shot list, and a Guernsey videographer films it. Budget £800 to £2,000 for a 60 to 90 second video.
Can we show children on the website?
Only with written permission from a parent, kept on file. Many practices prefer photos of the rooms and 1 or 2 children of staff members, with consent.
How long should we plan for?
Kolonell delivers in 3 to 4 weeks once content is in. A local agency often quotes 8 to 12 weeks.
Should we translate the site?
A few key pages are enough if a meaningful share of your patients speak Portuguese or Latvian. Budget £100 to £250 per translated page.
Can booking group several children together?
It depends on the practice software. Allow 1 to 3 days of integration or a group request form, priced on quote.
Let's scope your project. A family dental practice website in Guernsey with a parents' journey and clear booking, between £2,300 and £6,900, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.