The verdict in three sentences
An Oxford dental practice redesign typically costs £7,000 to £22,000 with a local or dental-specialist agency in 2026, while Kolonell quotes £3,900 for Growth and £6,900 for Premium, the multilingual tier with languages set in the quote (Starter is £2,300). If you see many international and visiting patients, the redesign is the moment to build a proper multilingual journey with hreflang rather than an automatic translation widget. The two things you cannot afford to break are the emergency dentistry page and the phone number patients find on Google at 8 am.
Why Oxford practices redesign in 2026
Oxford practices serve university staff, students, visiting researchers and families from Headington, Summertown, Jericho and Cowley, with a mix of NHS and private patients. A large share of first contacts are urgent: a broken tooth, swelling, pain on a Sunday. When the emergency page loads slowly, sits three clicks deep or exists only in English, the patient calls someone else. Other signals: a translation plug-in producing awkward clinical wording, fee guides in PDF that nobody updates, and a site that fails basic accessibility checks against WCAG 2.2 AA, which matters under the Equality Act 2010.
Which budget and tier fit a multilingual practice?
2026 ballpark from typical agency quotes and public agency rate pages.
| Need | Freelance | Oxford agency | Kolonell |
|---|---|---|---|
| English-only redesign, up to 5 pages | £2,000 to £5,000 | £5,000 to £9,000 | Starter £2,300 |
| Full treatment pages, blog, analytics | £4,000 to £8,000 | £8,000 to £15,000 | Growth £3,900 |
| Second language with hreflang | Often not offered | £3,000 to £7,000 extra | Premium £6,900, languages set in the quote |
| Professional translation | Client finds a translator | Subcontracted, marked up | Native copywriting in English or French; other languages via a freelance translator (third-party cost) |
| Online booking, recall reminders | Plug-in, unsupported | Quoted separately | On quote, existing tool embedded |
| Support after launch | Ad hoc | Monthly retainer | 3 months included, then on quote |
Practice management software links (Dentally, Exact or similar), the patient portal and recall reminders stay on quote, embedded or linked rather than rebuilt. See tiers on the international offer page.
How should the multilingual journey work?
| Page | English | Second language | Note |
|---|---|---|---|
| Emergency dentistry | Full page, phone number at the top | Full page, same phone number | Out-of-hours guidance, for example NHS 111 for NHS patients |
| New patient registration | Full page | Full page | Form keeps name, contact, reason in a few words |
| Treatment pages | All | Core treatments only | Avoid thin pages in the second language |
| Fees and price guide | Full page | Full page, same figures | Updated by the practice before go-live |
| Team | Full page | Short version | Specialist titles only as registered with the GDC |
| Privacy and cookies | Full page | Full page | UK GDPR, PECR, reviewed by your adviser |
Each language version gets its own URL, reciprocal hreflang tags and an x-default page. Never collect medical history, X-rays or insurance numbers in an open form in any language. This is not legal advice.
Timeline, risks and what to ask
Once content and translations are ready, Kolonell delivers in 3 to 4 weeks: audit and URL inventory in week 1, design in week 2, build, migration and 301 map in week 3, compliance and accessibility review plus go-live in week 4. A local agency usually needs 8 to 16 weeks for the same scope.
Risk by risk:
- Emergency page loses its ranking: keep the URL or redirect it with a 301, then check it in Search Console on launch day.
- Hreflang errors: validate reciprocal tags before go-live; a missing return tag is the most common mistake.
- Inconsistent opening hours: update the site, Google Business Profile and voicemail on the same day.
- Marketing claims: the practice checks every treatment page against GDC advertising guidance; no result promises, no "painless" wording.
- Tracking tags: your privacy adviser reviews tags on treatment pages; non-essential tags fire only after consent under PECR.
- Busy weeks: avoid launching at the start of a university term when new registrations peak.
Ask any provider: who writes the second language, and who reviews it? How do you test hreflang? Who owns the redirect map? Which booking tools have you embedded?
When is a local agency the better choice?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If you want in-person photography in the surgery, regular face-to-face meetings in Oxford, a paid advertising retainer or a group of practices with shared reporting, an Oxford or dental-specialist agency is a sensible choice. If your priority is a fast, clean multilingual redesign at a fixed price, a remote studio with a clear process can fit better.
Mini case study
*Illustrative example, fictional practice.* Cherwell Bridge Dental in Headington runs a strong emergency service and wants its emergency, registration, fees and privacy pages in a second language, plus 4 core treatment pages: 8 pages, so 16 URLs with hreflang.
- Kolonell Premium: £6,900
- Freelance translator for the second language: £800 (third-party cost)
- Native reviewer for clinical wording: £300 (third-party cost)
- Maintenance: £110/month x 33 months = £3,630 (market assumption; Kolonell maintenance after the 3 included months on quote)
3-year total: £11,630, plus booking tool embed on quote. The same scope from an Oxford agency at £15,000 plus £200/month for 36 months (market assumption) would reach £22,200 before translation.
FAQ
Is an automatic translation widget enough?
For clinical and fee content it is risky: wording can be wrong and the pages are not indexed separately. A translated version with hreflang costs more upfront, around £800 for 8 pages with a freelance translator in our example.
Which tier do we need for two languages?
Premium at £6,900, the multilingual tier, with languages set in the quote. Growth at £3,900 suits an English-only redesign.
How do we keep the emergency page visible during the switch?
Keep its URL or add a 301 redirect, test the phone link on mobile and check Search Console on launch day. We monitor 404 errors for 4 weeks.
Can patients book online in both languages?
Usually yes, if your booking tool supports it; the embed is priced on quote. Plan 1 to 2 days of testing per language.
How long does the project take?
3 to 4 weeks once content and translations are ready. Translation of 8 pages typically adds 1 to 2 weeks beforehand.
Let's scope your project. Tell us which pages need a second language, your booking tool and your launch window, and we will price the redesign on the £3,900 to £6,900 range plus integrations. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
