The verdict in three sentences
For an Oxford dental practice, local agency quotes for a new website generally run from 6 000 to 30 000+ GBP in 2026, freelancers from 2 000 to 8 000 GBP, and the gap is explained less by design than by retainers, copywriting and who owns the site. Kolonell charges a fixed 2 300, 3 900 or 6 900 GBP, writes your copy natively in English, links or embeds your existing booking software and hands over the domain in your name. The real decision is about total cost over 3 years and contract terms, so compare quotes line by line before you sign.
Where does the money go in an Oxford agency quote?
The ranges below are a 2026 ballpark based on the public rate cards of UK digital agencies, minimum project sizes listed on Clutch.co profiles and freelance platform rates. They are not official and vary with the number of treatment pages, clinicians, locations and integrations. A typical 8 to 20 page practice site sits in the middle of each range.
| Line in the quote | Oxfordshire agency (2026 ballpark) | Freelancer (2026 ballpark) | Kolonell |
|---|---|---|---|
| Discovery and sitemap | Often 1 000 to 3 000 GBP, or bundled | Usually bundled | Included in the fixed price |
| Design and build | The bulk of a 6 000 to 30 000+ GBP total | 2 000 to 8 000 GBP total | 2 300, 3 900 or 6 900 GBP total |
| Copywriting for treatment pages | Included or charged per page | Usually by the practice | Native English, included |
| Booking software embed | Included or extra | Varies | Link or embed included, custom integration quoted |
| Photography | Often extra | Rarely included | Not included, local photographer recommended |
| Hosting and updates | Monthly retainer | Hourly | 3 months support included (6 on Premium), then quoted |
| Contract length | Sometimes 12 to 24 months | Usually none | None, all access handed over |
Kolonell's terms are listed on our international website offer: delivery in 3 to 4 weeks for Starter and Growth, a written schedule on Premium (usually 4 to 6 weeks), payment by bank transfer or Wise, 50 % at kickoff and 50 % at delivery.
What should an Oxford dental site cover?
Oxford practices see residents, university staff and students, hospital staff and many international patients who need to register quickly. Pages that do the work:
- Treatments you actually offer: examinations, hygiene, emergency appointments, children's dentistry, implants, clear aligners, whitening. One page each from Growth.
- NHS and private: a plain statement of whether you take new NHS patients, private fees or membership plans, financing and accepted insurers.
- Clinicians: GDC registration number and qualifications for each dentist, hygienist and therapist.
- Booking and forms: a link or embed of your practice management software's booking and new patient forms. Medical history is special category health data under UK GDPR, so it must go through a compliant provider, not a plain contact form.
- Getting there: Headington, Summertown, Cowley Road or the city centre, park and ride, cycle parking, step-free access.
- Languages: English and French are written natively by Kolonell; other languages for international patients are supplied by the practice or quoted separately.
Rules exist and are for the practice to check: GDC standards on advertising, CQC registration in England and the ASA/CAP code, including how reviews and before and after photos (with consent only) are shown. Copy never promises outcomes, never says painless and never claims best dentist in Oxford. This is not legal advice.
How do you check a quote before signing?
| Check | Acceptable | Red flag |
|---|---|---|
| Domain owner | The practice | The agency |
| Page list | Written, page by page | Unlimited pages with no list |
| Copy | Included with revision rounds | Lorem ipsum until you write it |
| Booking | Named software, embed priced | Vague online booking |
| Exit terms | Full access at any time | Site removed if retainer stops |
| Claims | Factual, compliant wording | Guaranteed new patients per month |
| Delivery | Dated milestones | As soon as possible |
Mini case study
Illustrative example: Dr Hughes runs a two-surgery private practice in Summertown. Quote A, a local agency: 14 000 GBP build and a 24-month retainer at 220 GBP a month. Quote B, Kolonell Growth: 3 900 GBP. Dr Hughes adds a one-day local photo shoot at an assumed 800 GBP to option B, and an assumed 1 000 GBP a year of quoted maintenance after the 3 included months.
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| Over 3 years | Quote A | Quote B |
|---|---|---|
| Build | 14 000 GBP | 3 900 GBP |
| Retainer or maintenance | 7 920 GBP (36 months) | about 2 750 GBP |
| Photography | Included | 800 GBP |
| Total | 21 920 GBP | about 7 450 GBP |
The hypothetical gap is about 14 470 GBP. Your figures will differ: ask for your fixed price quote and put it next to the local one.
FAQ
Why are Oxford agency quotes so far apart?
Scope and retainers explain most of it: one agency prices a 10 page site at 6 000 GBP, another bundles strategy, photography and a 24-month retainer above 20 000 GBP. Ask each one for a page list and a 3-year total.
Can we keep our current domain and email?
Yes. The domain stays registered in the practice's name and your email setup is preserved. Kolonell hands over every access at delivery.
Which plan suits a mixed NHS and private practice?
Growth at 3 900 GBP usually fits: separate NHS and private pages, one page per treatment and an embedded booking module. Premium at 6 900 GBP adds the largest scope and a bilingual English and French option.
Will you guarantee more new patients?
No. No honest provider can, and such promises also clash with advertising rules. We build a fast, clear site in 3 to 4 weeks; results depend on your practice and your local visibility.
How is the project run remotely?
One project manager, Google Meet calls at a time that suits Oxford and a written update every week. The team is based in Senegal (GMT), so UK working hours overlap fully.
Let's scope your project. Share your treatment list, booking software and preferred launch month, and we will confirm the plan, from 2 300 GBP, with a written schedule. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
