The verdict in three sentences
A Nassau dental practice can redesign its website for USD 4,900 (Growth tier), against a 2026 ballpark of USD 8,000 to 22,000 in typical local agency quotes, in 3 to 4 weeks once content is ready. The most underestimated risk is the cutover itself: an emergency page that cannot be found or wrong opening hours for 48 hours means a patient with toothache calls someone else. You therefore need a written cutover plan, with DNS, opening hours, emergency number and Google Business Profile checked at set times.
When should you redesign, and on what budget?
On New Providence, a practice sees residents, expatriates and, depending on the season, visitors from cruise and resort traffic, who almost always search for an emergency dentist in Nassau on their phone. The signals that justify a redesign: an emergency page buried three clicks deep, holiday opening hours never updated, a form that asks for medical history, slow hygiene and prevention pages on mobile, a Google listing that contradicts the site.
| Line item | Local agency in Nassau (2026 ballpark) | Freelancer | Kolonell |
|---|---|---|---|
| Design and build | USD 8,000 to 22,000 | USD 3,000 to 7,500 | Starter USD 2,900, Growth USD 4,900, Premium USD 8,900 |
| Treatment page copywriting | often extra, USD 1,000 to 3,000 | often left to the practice | included, native English |
| URL inventory and 301 map | included or USD 500 to 1,500 | often missing | included in the redesign |
| DNS cutover plan | varies | rarely written | included |
| Project manager | on site | the freelancer | reachable in your time zone |
| Post-launch support | varies | varies | 3 months included, then on quote |
| Booking, recalls, patient portal | on quote | on quote | on quote, embedded or linked |
Local ranges come from typical agency quotes, not from a survey. Premium is the multilingual tier, languages set in the quote. Practice management software integrations (Open Dental, Dentrix or similar) stay on quote and are never rebuilt inside the site. See the details on the international offer page.
How do you cut over without losing emergency patients?
This is the heart of this redesign. The plan below is written before development starts, approved by the practice and followed at set times.
| When | Action | Owner |
|---|---|---|
| D-14 | export of every DNS record, including MX (email) | Kolonell |
| D-7 | DNS TTL lowered for fast propagation | Kolonell |
| D-3 | check of the emergency page, out-of-hours number and holiday hours | practice |
| D-1 | notice on the old site and voicemail updated with the emergency number | practice |
| D-day, quiet evening | DNS cutover, site tested on 3 mobile networks | Kolonell |
| D+1 | check of Google Business Profile, forms and email | both |
| D+7 and D+30 | review of 404 errors in Search Console | Kolonell |
The date is chosen outside the busiest booking weeks, and never the day before a public holiday when only the emergency line is staffed.
Which other risks should you handle, and what should you ask the provider?
- Pages that rank: hygiene, scaling, prevention, implants, aligners, whitening, paediatric and the fee guide are inventoried and 301-redirected.
- Content migration: every treatment page is rewritten with no promise of results, no 'painless' and no 'best dentist'.
- Specialist titles: orthodontist or oral surgeon only where the dentist is registered as such under local rules, checked by the practice.
- Testimonials and before/after photos: only where local advertising rules allow them, with consent.
- Data: the public form asks for name, contact and reason in a few words, never medical history, X-rays or insurance numbers. The Data Protection (Privacy of Personal Information) Act 2003 governs this data in The Bahamas; tracking pixels are reviewed with the practice's adviser. This is not legal advice.
Useful questions: is the cutover plan written and dated? Who tests the emergency page on D-day? Are MX records documented? Who responds if the site goes down on a Sunday?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When a local agency is the better choice: if you want a team that can come to the practice on cutover day, or if your site depends on a deep integration with your practice software, a Nassau agency can be worth its fee.
Mini case study
*Illustrative example.* 'Coral Gate Dental' is a hygiene-led preventive practice run by Dr Simone Archer. The current site hides the emergency page and shows no holiday hours.
| Scenario | Calculation | Total |
|---|---|---|
| Freelancer + separate copywriter | USD 6,000 + 1,500 | USD 7,500 |
| Local agency quote received | flat fee | USD 14,000 |
| Kolonell Growth | USD 4,900, copywriting included | USD 4,900 |
Dr Archer picks Growth and adds an out-of-hours call forwarding service for the cutover month (third-party cost, market assumption: USD 60). Total budget: USD 4,960. On the practice side, 4 hours are planned: hours and public holidays, emergency page text, D+1 check.
FAQ
How long can the site be offline? With the TTL lowered 7 days ahead, propagation usually takes a few hours. The cutover happens on a quiet evening and the emergency number stays on the old site until the last moment.
Should the emergency page show prices? It is not mandatory. If the practice wants to, every figure is signed off by the principal and dated; otherwise a sentence explains that an estimate is given after examination.
Can we keep our booking tool? Yes, it is embedded or linked, on quote. The USD 2,900, 4,900 and 8,900 tiers never rebuild it.
What about visitors passing through? A clear visitors page (emergency care, payment methods, languages spoken as validated by the practice) is often enough. It fits within the Growth tier at no extra cost.
How long is post-launch monitoring? Errors are reviewed at D+7 and D+30 in Search Console. Support is included for 3 months, then on quote.
Let's scope your project. A dental practice website redesign in Nassau with a written cutover plan, from USD 2,900 to 8,900, in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
