The verdict in three sentences
For a Galway dental practice opening a second location, the redesign must first protect local search: one Google Business Profile per address, the same name, address and phone everywhere, and a real page for each site. A local agency will typically quote a 2026 ballpark of €3,500 to €11,000; Kolonell delivers the redesign on Growth at €4,500 in 3 to 4 weeks once content is ready. The costliest risk is not technical: it is an address or opening-hours mismatch between the website and Google just as the second chair opens.
Why does a second location change the redesign?
Galway draws University of Galway students, families in Salthill or Knocknacarra and patients from across the west of Ireland. A practice adding a second address has to show clearly where to go, when, and which number to call in an emergency. The old site, built for one address, usually has the address in the footer, a single map, hard-coded opening hours and one Contact page. Signs a redesign is due: patients mix up the two addresses, the Google profile shows different hours from the site, no page answers searches for 'dentist' plus the neighbourhood name, and treatment pages do not say which location offers what.
Which local search elements must you lock down?
| Element | Before go-live | After go-live | Owner |
|---|---|---|---|
| Name, address, phone | One agreed format for each site | Checked on the site, Google and directories | Practice |
| Google Business Profile | Existing profile reviewed, second profile created once the site actually opens | Hours, photos and category checked | Practice, with Kolonell |
| Location pages | Unique content: access, parking, transport, building accessibility | Indexing checked in Search Console | Kolonell |
| Structured data | Dentist-type markup for each address | Rich results test | Kolonell |
| Emergency number | One clear number per site, or one shared number stated | Shown in the mobile header | Practice |
| Patient reviews | Never written or solicited against the rules | Replies per practice policy | Practice |
| Other directories | List of existing listings (Bing Places, Apple Business Connect) | Updated within 2 weeks | Practice |
An Irish greeting ('Fáilte') on the home page is a welcome touch; a full Irish-language version belongs on the Premium tier.
What does the redesign cost with one or two locations?
| Scenario | Local agency, 2026 ballpark | Freelance | Kolonell |
|---|---|---|---|
| One site, simple treatment pages | €3,500 to €7,000 | €1,500 to €3,500 | Starter, €2,700 |
| Two sites, location pages and full treatment pages | €5,000 to €11,000 | €2,500 to €5,000 | Growth, €4,500 |
| Two sites plus a full Irish version | €7,000 to €14,000 | Rarely offered | Premium (the multilingual tier, languages set in the quote), €8,200 |
| Online booking per site | Often billed separately | Varies | On quote |
| Practice software integration | On quote | Rarely | On quote |
| Post-launch support | Monthly fee common | Case by case | 3 months included, then on quote |
These local ranges reflect typical agency quotes and public rate pages, without false precision. Tier details are on the international offer page.
What timeline, and which risks to manage?
Kolonell delivers in 3 to 4 weeks once content is ready: week 1 for the URL inventory and the new structure per site, week 2 for copy and design, week 3 for build and testing, go-live in week 3 or 4. At the practice, allow 1 to 2 weeks for photos of both sites, final opening hours and copy sign-off. Schedule go-live outside the busiest weeks in your diary, ideally before the second site opens so the page exists when the Google profile is created.
Risks to watch:
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- Lost rankings: treatment and fee pages that rank keep their URL or get a 301 redirect, monitored in Search Console for 4 weeks.
- Duplicate location pages: two pages identical except for the address compete with each other, so each page describes its real site.
- Inconsistent details: hours and phone numbers are held in one place on the site and reused everywhere.
- Integrations: the booking tool (Dentally-type) is embedded or linked per site, never rebuilt.
- Compliance: claims reviewed against the Dental Council's code on advertising, specialist titles only where they match an actual registration, and general wording on the medical card (DTSS) and PRSI benefit according to what the practice actually offers. The public form stops at name, contact details and a few words on the reason, in line with GDPR and the Data Protection Act 2018, overseen by the Data Protection Commission. Tracking pixels on treatment pages are reviewed with the practice's privacy adviser. This is not legal advice.
A Galway agency remains the better choice if you want it to run your local listings, photos and launch campaigns for the second site on an ongoing basis, with on-site meetings.
Mini case study
Illustrative example: Dr Cian Ó Ceallaigh runs Corrib Bay Dental (a fictional name) in the city centre and is opening a second chair in Oranmore. He picks Growth with two location pages.
- Kolonell Growth: €4,500
- Local photographer for both sites (third-party cost): €650
- Independent translator checking the greeting and a few Irish phrases (third-party cost): €150
- Year-one total: €5,300, against roughly €7,000 for a comparable local quote
- Maintenance: €65 x 33 months = €2,145 (market assumption; Kolonell maintenance after the 3 included months on quote)
- Estimated 3-year cost: €7,445
FAQ
Do we need one Google profile per location? Yes, one profile per address where patients are seen, created once the site is actually open. Each profile links to its own location page.
How much does a two-location redesign cost in Galway? A 2026 ballpark of €5,000 to €11,000 with a local agency. With Kolonell, the Growth tier at €4,500 usually covers this case.
How long does it take? 3 to 4 weeks with Kolonell once content is ready. Add 1 to 2 weeks at the practice for photos and the second site's opening hours.
Is an Irish-language version worth it? A greeting is a good local signal. A full version belongs on Premium at €8,200, the multilingual tier, languages set in the quote.
Can patients book per location? Yes, if your booking tool supports it; the integration is on quote. The site simply shows the right link for each of the 2 addresses.
Let's scope your project. Send us both addresses and your current site and we will price a Growth redesign at €4,500, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
