The verdict in three sentences
For an Eindhoven dental practice focused on implants and restorative work, a redesign is decided as much on the team and recruitment pages as on treatment pages: patients want to know who places the implant, and hygienist or associate dentist candidates compare practices online. At Kolonell the budget runs from EUR 2,700 (Starter) to EUR 8,200 (Premium, the multilingual tier, languages set in the quote), with EUR 4,500 (Growth) for a full site in one language, against a 2026 ballpark of EUR 7,000 to 22,000 at a local agency. Allow 3 to 4 weeks once content is ready, plus a 301 redirect map for every page that receives clicks.
Why do team and recruitment pages matter so much?
The Brainport region attracts many international tech employees, who look for a dentist in English and read profiles before booking. At the same time, recruiting hygienists and associate dentists remains a concern for many Dutch practices. A dated site with old photos and clinicians who have left sends the wrong signal to both audiences.
| Page | Content to migrate or create | Check before go-live |
|---|---|---|
| Dentist profile | Role, languages spoken, areas of practice | Exact BIG number, specialist title only if recognised |
| Hygienist or assistant profile | Role, languages, working days | Written consent for photo and name |
| Implants and restorative page | General steps, consultation, individual treatment plan | No promised outcome or lifespan |
| Fees page | Reference to NZa fee codes, how estimates work | Current fees, general note on supplementary insurance |
| Recruitment page | Open roles, conditions, HR contact | Neutral ads, no discriminatory criteria |
| Job vacancy pages | One page per role, publication date | Removed or 301 once the role is filled |
The title of implantologist or specialist appears only where the clinician holds the matching recognition, checked by the practice before go-live.
What budget should you plan in Eindhoven in 2026?
2026 ballpark based on typical agency and freelance quotes in the region, photography excluded.
| Item | Local freelancer | Local agency | Kolonell |
|---|---|---|---|
| Full site, one language | EUR 2,500 to 7,000 | EUR 7,000 to 15,000 | EUR 2,700 (Starter) or EUR 4,500 (Growth) |
| Dutch and English version | + EUR 1,500 to 3,500 | + EUR 3,000 to 7,000 | EUR 8,200 (Premium, languages set in the quote) |
| URL inventory and 301 map | Often not priced | EUR 500 to 1,500 | Included in the project |
| Team photo shoot | Local photographer, third-party cost EUR 600 to 1,200 | Often included, EUR 800 to 2,000 | Local photographer, third-party cost |
| Booking, patient portal, recalls | Varies | On quote | On quote, embedded or linked |
| Timeline | 4 to 8 weeks | 8 to 14 weeks | 3 to 4 weeks, content ready |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Native Dutch copy: independent translator or copywriter, third-party cost. See the international offer.
How does the timeline run?
- Week 1: URL and click export from Search Console, 301 map, list of clinicians with BIG numbers.
- Week 2: mockups for the home page, a sample profile, the implants page and the recruitment page.
- Weeks 2 to 3: treatment and fees pages migrated, profiles created, photo shoot by a local photographer.
- Week 3: compliance review by the practice (titles, claims, consents), English version on Premium.
- Week 4: go-live on a quiet day, 301 tests, Google Business Profile, opening hours and emergency number updated.
Which risks matter, and who checks them?
| Risk | Consequence | Who checks |
|---|---|---|
| Profiles of departed clinicians deleted without redirect | 404 errors and lost name searches | Kolonell, via the 301 map to the team page |
| Expired vacancies left online | Applications for filled roles | The practice, with a removal date per ad |
| Unrecognised specialist title | Misleading marketing content | The practice, using the BIG register |
| Photos without consent | Dispute with a current or former employee | The practice, written consent before publishing |
| Over-intrusive form | Health data collected without need | Kolonell and the practice's privacy adviser |
| Tracking pixels on the implants page | Processing to assess under the GDPR (AVG) | The privacy adviser, with Autoriteit Persoonsgegevens guidance |
The public form collects name, contact details and reason for visit only; applications go to an HR address or a dedicated tool, with no CVs stored in the site. This is not legal advice.
Questions to ask any provider: who writes the profiles, how many profiles are included, how is a filled vacancy removed, and who tests the 301s after switch-over?
When is a local agency the better choice?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If your priority is a full recruitment campaign (employer brand, videos, paid job ads) run on site, or Dutch copy written natively by the agency, an Eindhoven agency keeps the edge.
Mini case study
Illustrative example: the fictional Dommel Dental Care, an implant and restorative practice in Woensel with three dentists, two hygienists and one assistant. The old site has 41 URLs, including 2 profiles of departed clinicians and 3 expired vacancies.
Plan: 7 profiles (3 dentists, 2 hygienists, 1 assistant, 1 front desk lead), 1 recruitment page, 2 open roles, so 10 team pages. The 5 obsolete URLs get a 301 to the team page or the recruitment page.
Budget in Dutch and English: Premium EUR 8,200, plus a local photographer at EUR 900 (third-party cost, assumption), so EUR 9,100. Dutch only: Growth EUR 4,500 + EUR 900 = EUR 5,400. Booking stays priced on quote.
FAQ
How much does a dental practice website redesign cost in Eindhoven?
2026 ballpark: EUR 7,000 to 22,000 at a local agency depending on languages. At Kolonell, EUR 2,700, EUR 4,500 or EUR 8,200 depending on the tier.
Should every profile show the BIG number?
It is common practice and reassures patients; the practice checks each number before publishing. Allow about 10 minutes of checking per profile.
What happens to pages of clinicians who have left?
Redirect each URL with a 301 to the team page instead of deleting it. On a 40-URL site this often concerns 2 to 5 pages.
Is the team photo shoot included?
No, it is done by a local photographer billed as a third-party cost, often EUR 600 to 1,200. Kolonell then integrates the images.
And after the 3 months of support?
Maintenance beyond the 3 included months is on quote. Plan to update vacancies as roles are filled.
Let's scope your project. Send us your team list, the number of open roles and an indicative budget, and we will price the tier and the 301 map for a 3 to 4 week build. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
