The verdict in three sentences
For an Eindhoven firm specialised in startups and venture-backed companies, the redesign must first fix the online first consultation and enquiry routing: a founder who cannot find a slot in two clicks calls the next firm. A local agency charges €7,000 to €20,000 in 2026 for a redesign with booking, against €2,700, €4,500 or €8,200 with Kolonell, with deep calendar integration on quote. Timing matters as much as budget: no cutover during the closing week of a VAT quarter or around the 1 May deadline.
What should a startup-focused firm's site do?
Between High Tech Campus, Strijp-S and the TU/e campus, the Brainport client base mixes Dutch founders, international teams and companies that have just raised funds. Their requests have little in common: a newly registered company wants a bookkeeping package, a scale-up looks for an outsourced controller, a funded company prepares investor reporting. The site has to sort these requests before they land in a shared inbox.
| Enquiry type | Qualifying question | Routed to | Slot offered |
|---|---|---|---|
| Company formation | Planned registration date? | Founding partner | 20 min call |
| Bookkeeping and VAT | Monthly invoice volume? | Client manager | 20 min call |
| Payroll | Number of employees? | Payroll lead | 30 min call |
| Investor reporting | Funding round completed? | Advisory partner | 45 min meeting |
| Expat employee | Planned arrival in the Netherlands? | Tax adviser | 20 min call |
| Other | Free field, 300 characters | Front desk | Callback within 24 business hours |
None of these questions asks for a tax ID, bank statement or financial statements. That is GDPR (AVG) data minimisation, overseen by the Autoriteit Persoonsgegevens: the public form collects name, contact and type of need, nothing more.
What does the redesign cost over three years?
2026 ballpark, based on typical agency quotes and public rate pages of agencies in the region:
| Option | Build | Scheduling tool (third-party, 36 months) | Hosting and maintenance over 33 months (market assumption) | Indicative 3-year total |
|---|---|---|---|---|
| Local freelancer | €3,000 to €7,000 | €300 to €600 | €1,300 to €2,600 | €4,600 to €10,200 |
| Local agency, site and booking | €7,000 to €20,000 | €300 to €600 | €2,600 to €5,000 | €9,900 to €25,600 |
| Kolonell Starter | €2,700 | €300 to €600 | €1,300 to €2,600 | €4,300 to €5,900 |
| Kolonell Growth | €4,500 | €300 to €600 | €1,300 to €2,600 | €6,100 to €7,700 |
| Kolonell Premium | €8,200 | €300 to €600 | €1,300 to €2,600 | €9,800 to €11,400 |
The maintenance columns are market assumptions; at Kolonell, maintenance after the 3 included months of support is on quote. Every tier includes a project manager reachable in your time zone, native English or French copywriting and delivery in 3 to 4 weeks once content is ready. Premium is the multilingual tier, languages set in the quote, for a full Dutch and English journey. On quote: calendar integration with the firm's CRM or practice software, client portal, secure document exchange, e-signature and accounting software links. See the international offer.
What timeline, and which risks?
Kolonell phases once content is ready: week 1, URL inventory from Search Console, site structure and routing rules; week 2, design and copy; week 3, build, form and simple calendar embed; week 4, 301 redirect map, QA, compliance review of copy and cutover. In the Netherlands, quarterly VAT returns are due by the end of the month after the quarter: avoid the last days of January, April, July and October, as well as March and April for individual returns. September and the first half of June are comfortable windows.
Risks to handle before cutover:
- Ranking loss: pages such as "startup accountant Eindhoven" or "bookkeeping fees" that already rank get a 301 to their new address, and the sitemap is resubmitted in Search Console.
- Ghost slots: an embedded calendar that ignores staff absences offers impossible meetings; test it with two team members during QA.
- Content migration: old guides on startup subsidies date quickly; delete or update them before migration.
- Downtime: DNS TTL lowered 48 hours before, mail records copied, old hosting kept for a week.
- Titles and wording: registeraccountant, accountant-administratieconsulent, NBA or SRA membership, statutory audit only if the firm is licensed for it; all approved by the firm. Anti-money-laundering onboarding stays its own process.
This is not legal advice.
When to choose an Eindhoven agency?
If you want a custom onboarding portal linked to your practice software, or in-person workshops on campus, a local agency is often the better choice. Kolonell fits better for a fast site, written in native English, at a fixed price, with an existing scheduling tool embedded. Questions to ask: is the calendar integrated or only linked? Who receives each enquiry type? Who produces the 301 map?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
To compare with a new build, see also our international website offer.
Mini case study
Illustrative example: Strijp Ledger & Tax, 5 people, serving startups and funded companies. Assumption: 30 enquiries per month, each currently triaged with a 15-minute call, or 7.5 hours per month.
- Kolonell Growth, English site with routing and a simple calendar embed: €4,500
- Scheduling tool (third-party cost): €12 per month, or €432 over 36 months
- Hosting over 33 months: 33 x €50 = €1,650 (market assumption; Kolonell maintenance after the 3 included months on quote)
- Total over 3 years: €6,582
If the form qualifies each enquiry and the triage call drops to 5 minutes, the firm recovers about 5 hours per month, or 180 hours over 3 years. Dutch pages can be added later, on quote.
FAQ
Is online booking included?
A simple embed of your existing tool is scoped in the quote; sync with a CRM or practice software is on quote. The tool subscription, often €10 to €20 per month, remains a third-party cost.
How long does the redesign take?
3 to 4 weeks at Kolonell once content is ready, plus about one week on the firm's side to approve routing rules.
When should we switch the site?
Outside the last days of a VAT quarter and outside March and April. September leaves 4 weeks of monitoring before the next quarter closes.
What should the form ask founders?
Name, contact, type of need and one qualifying question, so 4 fields at most. No accounting documents or tax ID.
Do we need the €8,200 Premium?
Only for a full Dutch and English journey; languages are set in the quote. An English-only site fits in Growth at €4,500.
Let's scope your project. A redesign with enquiry routing and online booking, from €2,700 to €8,200, delivered in 3 to 4 weeks outside tax deadlines. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
