The verdict in three sentences
For a dental practice in Bellevue, Washington, a successful redesign depends less on visuals than on content migration: parent guides, FAQs and treatment pages piled up over the years, often thin or duplicated. Budget a 2026 ballpark of USD 12,000 to 30,000 with an Eastside agency, or a fixed USD 2,900 (Starter), USD 4,900 (Growth) or USD 8,900 (Premium) with Kolonell, delivered in 3 to 4 weeks once content decisions are made. Deciding page by page what to keep, rewrite, merge or drop, with a 301 redirect for every retired URL, protects both your rankings and clarity for families.
Is your content the real reason to redesign?
In Bellevue, many patients are families of tech employees living Downtown or in Crossroads, Factoria or Eastgate, often recent arrivals used to fast digital services. They read on their phones, compare quickly and want precise answers: when to book a child's first visit, what to do about a broken tooth on a weekend, which insurance plans are accepted. A site where ten old blog posts repeat the same brushing advice does not help them.
Before any design talk, we sort every existing page with a simple grid:
| Decision | Criterion | Typical example | Technical treatment |
|---|---|---|---|
| Keep | Page gets visits and is still accurate | Emergency dentistry page | URL kept or 301 to the new one |
| Rewrite | Useful topic, thin or dated copy | A 120-word 'your child's first visit' page | New native copy, same intent |
| Merge | Several pages on one topic | Three posts on dental sealants | One complete page, old ones 301-redirected |
| Drop | No visits, no patient value | A 2019 event announcement | 301 to the closest page, or 410 |
| Check | Clinical or fee content | Fee guide, specialist title | Sign-off by the practice before go-live |
What does the redesign cost, line by line?
2026 ballparks drawn from typical agency quotes and public agency rate pages, for guidance only.
| Line item | Eastside agency | Freelancer | Kolonell |
|---|---|---|---|
| Design and build | USD 8,000 to 18,000 | USD 3,000 to 6,000 | Included in the tier |
| Copywriting and page rewrites | USD 2,000 to 7,000 | Often not offered | Native copywriting included |
| Migration and redirect map | USD 1,000 to 3,000 | Varies | Included from Growth |
| WCAG 2.1 or 2.2 AA accessibility | Often an option | Varies | AA target built into the design |
| Indicative total | USD 12,000 to 30,000 | USD 4,000 to 9,000 | USD 2,900, 4,900 or 8,900 |
| Timeline | 8 to 16 weeks | 6 to 12 weeks | 3 to 4 weeks |
The tiers include a project manager reachable in your time zone and 3 months of support (see the international offer). These stay on quote: online booking, patient portal, recall reminders for children's checkups, practice management software integration (Dentrix, Open Dental or Dentally-type tools), search work and maintenance beyond the 3 months.
What does the timeline look like when migration is central?
- Week 1: Search Console and analytics export, full URL inventory, keep, rewrite, merge, drop grid approved with the practice.
- Week 2: rewritten and merged pages drafted, mobile mockups, forms cut to the minimum.
- Week 3: build, complete 301 map, compliance review by the practice (specialist titles, testimonials, photos).
- Week 4: testing, go-live outside office hours, sitemap submission, Google Business Profile check.
Avoid late August and back-to-school season, when parents book checkups before classes start.
Which risks should you watch?
| Risk | Early warning | Mitigation |
|---|---|---|
| Traffic loss on guides | Rising 404s in Search Console | Exhaustive 301 map, tracked for 4 weeks |
| Clinical advice distorted in rewrites | A tip reworded inaccurately | Every guide signed off by a practice dentist |
| Unjustified 'pediatric dentist' title | Mention on a team page | Check actual specialist status before go-live |
| Health data collected online | Form with history or insurance number | Name, contact, reason in a few words only |
| Pixels on treatment pages | Ad tool active on children's pages | Review with the privacy adviser |
| Site outage | DNS switch during the day | Switch after hours, rollback ready |
On the regulatory side, the Washington State Dental Quality Assurance Commission oversees dentists' practice and advertising, HIPAA applies to most practices, and the Washington My Health My Data Act may cover some consumer health data that falls outside HIPAA, for instance through analytics tools. Have your adviser confirm these points. This is not legal advice.
When is a local agency the better choice?
If you want a writer who comes to the practice to interview each dentist, a local ad campaign run by the same vendor, or a custom family portal, a Bellevue or Seattle agency has a real edge. If you need a clear, fast, well-migrated site on a fixed budget, a remote studio is enough. Either way, ask: who decides which pages are dropped, who tests the redirects, who owns the domain, and what maintenance costs after the included period.
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Mini case study
Illustrative example: Cedar Sprout Family Dental, a fictional family and children's dentistry practice near Crossroads. Its site has 64 pages built up over several years.
- Keep: 18 pages
- Rewrite: 14 pages
- Merge: 12 pages combined into 5
- Drop: 20 pages, each 301-redirected to the closest page
Check: 18 + 14 + 12 + 20 = 64 pages audited. The new site has 18 + 14 + 5 = 37 pages, with 32 redirects (12 merged + 20 dropped) on top of any kept URLs that change address.
Budget: Kolonell Growth USD 4,900 + a local photographer for team and treatment room shots (third-party cost, market assumption) USD 1,200 = USD 6,100. A local agency at USD 15,000 that also bills migration at about USD 100 per page (market assumption) across 37 pages reaches 15,000 + 3,700 = USD 18,700.
FAQ
Do we really need to drop pages?
Yes, when they have neither visits nor value for patients. In our illustrative case, 20 of 64 pages go, each 301-redirected so no link is lost.
Who rewrites the parent guides?
Native English copywriting is included in every tier from USD 2,900. A practice dentist signs off each clinical guide before it is published.
How much time does the practice need to give?
Plan on 4 to 6 hours over 3 to 4 weeks: approving the sorting grid, reviewing rewritten pages and the final compliance check.
Is the patient portal included in the USD 4,900?
No. Portal, online booking and reminders stay on quote and are embedded or linked to your existing tools.
Does the My Health My Data Act affect us?
Possibly, depending on what your online tools collect. Review it with your adviser before go-live in week 4.
Let's scope your project. Send us your current page count and booking tools, and we will propose a tier from USD 2,900 to 8,900 with a migration plan, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
