The verdict in three sentences
For a Bellevue wealth firm, the cheapest redesign on paper is rarely the cheapest over three years: a $1,500 template plus staff time and a later accessibility fix can pass $23,000, while a Kolonell Growth site at $4,900 lands near $11,500 over the same period under market maintenance assumptions. A typical Eastside agency redesign runs about $25,000 to $70,000 in 2026, with 10 to 16 weeks of work, against 3 to 4 weeks for a Kolonell build once content is approved. Whatever you choose, budget for a redirect map, a compliance sign-off of every page and links to your client portal that keep working on launch day.
Is your current site holding the firm back?
Firms in Downtown Bellevue, Kirkland and Redmond serve a particular clientele: engineers and managers paid in RSUs and stock options, and a fair number of early retirees who left big tech in their forties or fifties. Those clients research online before they ever call. Watch for these signals:
- Your pages on equity compensation, concentrated stock or early retirement planning were written before 2022 and never updated.
- The site loads in more than 4 seconds on a phone, and the commute crowd on SR 520 or the light rail reads on phones.
- Fee disclosures, the Form ADV link and the privacy notice cannot be reached from the footer.
- The contact form asks for employer, vesting schedule or account balances, data you do not need at first contact.
- Your team bios still list advisers who left, or credentials without the issuing body.
- Nobody on staff can edit a page without calling the original developer.
Two or more of these usually mean the templates, not just the copy, need replacing.
What does a redesign cost in Bellevue in 2026?
The ranges are a 2026 ballpark drawn from typical agency quotes and public agency rate pages on the Eastside and in Seattle. Kolonell prices are fixed.
| Option | Upfront price | Usual build time | Best suited to |
|---|---|---|---|
| Premium template set up in-house | $1,000 to $3,000 | 2 to 6 weeks of staff time | Solo advisers with a simple offer |
| Freelance designer and developer | $6,000 to $18,000 | 6 to 12 weeks | Firms with a clear brief and a patient timeline |
| Eastside or Seattle agency | $25,000 to $70,000 | 10 to 16 weeks | Rebrand plus site, in-person workshops |
| Kolonell Starter | $2,900 | 3 to 4 weeks | Compact site with core pages |
| Kolonell Growth | $4,900 | 3 to 4 weeks | Fuller structure with an insights section |
| Kolonell Premium | $8,900 | 3 to 4 weeks | Advanced design, the multilingual tier, languages set in the quote |
Every Kolonell international plan includes a project manager reachable on Pacific Time, native English copywriting, delivery in 3 to 4 weeks and 3 months of support. A client portal, custodian or CRM integrations, financial calculators and search work are on quote.
What does each option cost over three years?
Upfront price is only part of the bill. The table adds market maintenance assumptions and, for the template route, the staff time and accessibility remediation that usually follow. Maintenance figures are market assumptions, not Kolonell prices: Kolonell maintenance after the 3 included months is on quote.
| Option | Year 1 | Year 2 | Year 3 | 3-year total |
|---|---|---|---|---|
| Template: $1,500 build, $600/yr hosting, 40 h/yr staff fixes at $120/h, $6,000 accessibility fix in year 2 | $6,900 | $11,400 | $5,400 | $23,700 |
| Freelancer: $10,000 build, $1,800/yr maintenance | $11,800 | $1,800 | $1,800 | $15,400 |
| Local agency: $35,000 build, $6,000/yr retainer | $41,000 | $6,000 | $6,000 | $53,000 |
| Kolonell Growth: $4,900 build, then $2,400/yr maintenance (market assumption, 9 months in year 1) | $6,700 | $2,400 | $2,400 | $11,500 |
| Kolonell Premium: $8,900 build, same maintenance assumption | $10,700 | $2,400 | $2,400 | $15,500 |
The template looks cheapest in month one and ends up second most expensive, mostly because partner and staff hours are real costs.
How does the timeline run, week by week?
- Before week 1 (your side, 1 to 3 weeks): gather bios, service descriptions, fee wording and the list of disclosures; your compliance officer pre-approves key claims.
- Week 1: URL inventory, redirect map draft, page structure, contact form fields agreed.
- Week 2: design on real content, mobile first, contrast and type scale checked against WCAG 2.2 AA.
- Week 3: build, migration of the insights archive and team bios, portal and custodian links wired.
- Week 4: compliance sign-off page by page, accessibility and form tests, DNS switch outside market hours, sitemap submitted in Search Console.
Which risks deserve a line in the project plan?
| Risk | Typical trigger | Mitigation |
|---|---|---|
| Search traffic drop | Old URLs deleted without redirects | Full URL export, 301 map, 404 monitoring for 30 days |
| Missing disclosures | Footer rebuilt, legacy pages forgotten | Disclosure checklist tested on staging |
| Non-compliant marketing | New copy implies outcomes on RSU or option strategies | Plain, educational wording; SEC Marketing Rule conditions on testimonials and performance reviewed by compliance; approval log |
| Over-collected data | Form asks for employer and holdings | Data minimisation: name, email, phone, topic |
| Broken portal links | Custodian login URLs changed or hard-coded | Link inventory and test with a dummy account |
| Accessibility claim | Low contrast or keyboard traps | WCAG 2.1/2.2 AA testing; ADA Title III suits over websites are frequent in the US |
Washington privacy rules and their thresholds are a question for counsel; good form hygiene is sensible regardless. Email campaigns remain subject to CAN-SPAM. This is not legal advice.
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Questions to ask before you sign: Who writes the redirect map and checks it after launch? Is accessibility tested on every template? Who owns domain, hosting and code at the end? What exactly is excluded from the price?
When is a local agency the better choice?
If you are rebranding the whole firm, want quarterly in-person strategy sessions in Bellevue, or need a custom portal with single sign-on and document vault, a local agency with a larger team is the stronger fit, and its higher fee buys that scope. If you need a compliant, accessible, well-written site that your team can update, a fixed grid usually covers it.
Mini case study
*Illustrative example, hypothetical firm.* Marcus Lindqvist leads the wealth management arm that a Bellevue accounting firm spun out as a separate RIA. Its pages still live in a subfolder of the CPA firm's site: 26 URLs, a 2019 article series on stock options and a shared contact form that routes tax and investment requests to the same inbox.
Option A, a premium template configured in-house: $23,700 over three years under the assumptions above. Option B, Kolonell Growth on a new domain: $11,500 over three years, including a market maintenance assumption. The gap is $12,200. The redesign adds 26 redirects from the old subfolder, a separate privacy notice and a form that only asks for name, email and the topic, so no tax or holdings data lands in a shared mailbox.
FAQ
How long does a Bellevue wealth firm redesign take with Kolonell?
Three to 4 weeks of build once content is approved. Plan 1 to 3 more weeks upstream for bios, fee wording and compliance review.
Is a $1,500 template really more expensive over time?
Often, yes. With 40 hours a year of staff fixes at $120 per hour and a later accessibility remediation, our example reaches $23,700 over three years.
What does Kolonell charge for maintenance after launch?
Three months of support are included. Maintenance after that is on quote; the $2,400 a year in our table is a market assumption only.
Can our pages discuss RSUs and stock options?
Yes, as educational content approved by your compliance officer. Avoid wording that implies outcomes, and keep 100% of such pages in the approval log.
Will our client portal move to the new site?
No. The portal stays with its provider and is linked from the new site; any portal or integration work is on quote, outside the $2,900 to $8,900 grid.
Let's scope your project. Send your URL count, the pages compliance must approve and your target launch month, and we will return a fixed price between $2,900 and $8,900 with a week-by-week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
