The verdict in three sentences
In Bath, a dental practice website redesign generally costs £6,000 to £18,000 with a local agency in 2026, compared with Kolonell's £2,300 Starter, £3,900 Growth and £6,900 Premium fixed tiers. For a cosmetic-leaning practice, the quotes that look cheapest often leave out the two lines that matter most: embedding your existing online booking tool and keeping recall reminders working after the switch. Compare quotes line by line, keep whitening and veneer pages strictly within advertising rules, and launch outside your busiest weeks.
When does a Bath practice need a redesign?
Practices in the Georgian centre, Widcombe, Larkhall or Combe Down see a patient base of families, professionals and retirees, NHS and private. A redesign is usually due when the "Book online" button sends patients to a page that looks nothing like your brand, when whitening or veneer pages use wording you would no longer sign off, when the price guide is a scanned PDF, or when older patients struggle with small text and low contrast (a WCAG 2.2 AA target helps here, and accessibility matters under the Equality Act 2010).
What does a redesign cost in Bath, line by line?
2026 ballpark from typical agency quotes and public agency rate pages; Kolonell figures are its fixed grid.
| Line item | Typical Bath agency quote | Kolonell |
|---|---|---|
| Design and build, 8 to 15 pages | £4,500 to £11,000 | Growth £3,900 (Starter £2,300 up to 5 pages) |
| Copywriting of treatment pages | £600 to £2,500 | Native English copywriting included |
| URL inventory and 301 redirect map | £300 to £1,200, or missing | Part of the redesign process |
| Online booking tool embed | £400 to £1,500 | On quote |
| Recall reminder and practice software link | £500 to £3,000 | On quote |
| Patient portal | £2,000 and up | On quote |
| Support after launch | Monthly retainer, often £100 to £300 | 3 months included, then on quote |
Premium at £6,900 adds advanced design work, deeper SEO and the multilingual tier, with languages set in the quote. Every tier includes a project manager in your time zone and delivery in 3 to 4 weeks once content is ready. Full details on the international offer page.
Booking and recall: what is included, what stays on quote?
| Element | Fixed grid site | On quote |
|---|---|---|
| "Book online" buttons on every treatment page | Yes, linking to your tool | |
| Embedding the booking widget inside your pages | Yes, tested with your provider | |
| Recall reminders (email or SMS) | Stay in your practice software (Dentally, Exact or similar) | |
| Patient portal or forms with medical history | Yes, through a secure tool, never an open web form | |
| New patient enquiry form (name, contact, reason in a few words) | Yes | |
| Consent banner and tag setup | Yes, reviewed with your privacy adviser | Advanced consent tooling |
Recall reminders should keep running from your practice software throughout the redesign: the website does not send them, so make sure no provider "rebuilds" them on the new site. Health data is special category data under UK GDPR, and the ICO publishes guidance; keep public forms minimal. This is not legal advice.
How to compare three quotes
A simple weighted grid, scores out of 5 (illustrative example, fill in your own).
| Criterion | Weight | Quote A local studio | Quote B freelancer | Quote C remote fixed-price studio |
|---|---|---|---|---|
| Booking tool embed approach | 25% | 4 | 2 | 4 |
| Redirect plan for ranking pages | 20% | 4 | 2 | 5 |
| Advertising compliance review step | 15% | 4 | 2 | 4 |
| Timeline | 15% | 3 | 4 | 5 |
| 3-year cost | 15% | 2 | 5 | 4 |
| Ownership of domain and accounts | 10% | 5 | 3 | 5 |
| Weighted score | 100% | 3.65 | 2.85 | 4.45 |
Timeline and risks
Kolonell works in four steps once content is ready: URL inventory and booking tool review (week 1), design (week 2), build, page migration and 301 map (week 3), compliance pass and go-live (week 4). Local agencies typically plan 8 to 14 weeks.
The risks specific to a cosmetic-leaning practice: whitening and veneer pages that rank and lose their URL; wording that drifts towards promises ("perfect smile", "painless"), which the practice must check against GDC advertising guidance; before and after photos used without consent or where rules do not allow them; a booking widget that fails on older phones; tags on cosmetic pages firing before consent under PECR. Check Google Business Profile, hours and the emergency number on launch day.
When a local agency is the better choice
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If you want a photographer they direct in your surgery, monthly face-to-face reviews in Bath, paid campaign management or a multi-site group with shared booking reports, a local agency earns its fee. Ask every provider: who embeds and tests the booking widget? Will recall reminders be touched? Who signs off clinical wording? What does maintenance cost from month four?
Mini case study
*Illustrative example, fictional practice.* Lansdown Crescent Dental, a cosmetic-leaning practice in the city centre, receives three quotes:
- Quote A, local studio: £11,500 including booking embed + £160/month x 36 = £5,760 (market assumption). 3 years: £17,260.
- Quote B, freelancer: £3,800 + £60/month x 36 = £2,160 (market assumption) + independent SEO consultant for the redirect map £700 (third-party cost). 3 years: £6,660.
- Quote C, Kolonell Growth: £3,900 + £95/month x 33 = £3,135 (market assumption; Kolonell maintenance after the 3 included months on quote). 3 years: £7,035, plus booking embed on quote.
The practice keeps its recall reminders in its existing software in every scenario.
FAQ
Will our recall reminders stop during the redesign?
They should not: reminders run from your practice software, not from the website. Check this in writing with any provider; it takes 5 minutes to confirm.
How much does embedding our booking tool cost?
With Bath agencies it is often quoted at £400 to £1,500; at Kolonell it is on quote, depending on your provider. Plan 1 to 2 days of testing.
Can our whitening page show results?
Only within GDC advertising guidance and with patient consent for any photo, checked by the practice before go-live. Avoid promises; plan half a day for the review.
Is Starter at £2,300 enough for a cosmetic practice?
Starter covers up to 5 pages; most cosmetic-leaning practices need separate treatment pages, which points to Growth at £3,900.
When should we go live?
Outside your busiest booking weeks, ideally mid-week. Keep 4 weeks of 404 monitoring in Search Console after launch.
Let's scope your project. Send us your current booking tool, your treatment page list and a target month, and we will price the redesign between £2,300 and £6,900 with the booking embed quoted separately. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
