The verdict in three sentences
A Bath dental practice shopping for a new website in 2026 will typically see quotes of 6 000 to 30 000+ GBP from agencies in Bath or nearby Bristol and 2 000 to 8 000 GBP from freelancers, with scope driving most of the spread. Kolonell's plans cost a fixed 2 300, 3 900 or 6 900 GBP, copy included, delivered in 3 to 4 weeks for Starter and Growth. Choose a local agency if face-to-face workshops and an on-site photographer matter most; choose a remote studio if you want a firm price, native copy and the domain in your own name.
Bath agency, Bristol agency, freelancer or remote studio: what do you get?
Ranges are a 2026 ballpark from the public rate cards of UK digital agencies, minimum project sizes listed on Clutch.co profiles and freelance platform rates. They are not official and depend on the number of pages, clinicians and integrations. A typical 8 to 20 page practice site sits mid range.
| Option | 2026 ballpark | Strengths | Watch out for |
|---|---|---|---|
| Bath boutique agency | 8 000 to 25 000 GBP | Local meetings, design craft | Retainers, copy sometimes extra |
| Bristol full service agency | 10 000 to 30 000+ GBP | Larger teams, strategy | Minimum project sizes, longer timelines |
| Freelancer in Bath or remote | 2 000 to 8 000 GBP | Lower price, flexibility | Availability, copy usually by you |
| Kolonell Starter | 2 300 GBP fixed | Compact site in 3 to 4 weeks | Booking via link rather than embed |
| Kolonell Growth | 3 900 GBP fixed | One page per treatment, booking embed | No on-site photography |
| Kolonell Premium | 6 900 GBP fixed | Largest scope, bilingual EN/FR, 6 months support | Written schedule, usually 4 to 6 weeks |
Every Kolonell plan includes a project manager reachable on UK hours via Google Meet, a written weekly update, the domain registered in the practice's name and payment by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. See the details on the international website plans.
What must a Bath dental practice website show?
Bath combines a settled local population, students from two universities and a steady flow of visitors. Many practices are private or mixed, often in listed Georgian buildings. The site should reflect that:
- Treatment pages for what you offer: examinations, hygiene, emergency dentistry (useful for visitors), children's dentistry, implants, clear aligners, whitening, cosmetic treatments.
- Fees and funding: NHS availability stated plainly, private fee guide or membership plan, financing and accepted insurers, all factual.
- Team with GDC registration and qualifications.
- Booking: a link or embed of your existing practice software's booking; a custom integration is quoted on request.
- New patient forms through a compliant provider, since medical history is special category health data under UK GDPR.
- Access: many surgeries in period buildings have stairs, so say clearly whether step-free access exists, plus parking, park and ride and walking times from Bath Spa station.
- Google Business Profile with the same hours, phone and address as the site.
- Languages: English and French written natively by Kolonell; other languages supplied by you or quoted separately.
Advertising rules apply and must be checked by the practice: GDC standards, CQC registration in England and the ASA/CAP code. Reviews are shown only as those rules allow, before and after images only with consent. No promised outcomes, no painless claims, no best dentist in Bath. This is not legal advice.
How long does each option take?
| Stage | Typical local agency | Freelancer | Kolonell Growth |
|---|---|---|---|
| First proposal | 1 to 3 weeks | A few days | Written quote, then kickoff call |
| Sitemap and copy | 3 to 6 weeks | Depends on your copy | Week 1 to 2, native English |
| Design and build | 4 to 8 weeks | 2 to 6 weeks | Week 2 to 3 |
| Review by the practice (GDC, ASA wording) | Included in timeline | Often rushed | Built into the schedule |
| Launch | 2 to 4 months overall | 4 to 10 weeks | 3 to 4 weeks overall |
Agency and freelancer timelines are indicative and vary with each provider's workload.
Mini case study
Illustrative example: Dr Morgan runs a private practice with a cosmetic focus in Widcombe and wants an English site with a French version for French-speaking visitors and residents. Option 1: a freelancer at 5 500 GBP plus an assumed 600 GBP for a French translation, then 60 GBP a month for updates. Option 2: Kolonell Premium at 6 900 GBP, bilingual English and French included, with 6 months of support and an assumed 1 000 GBP a year of quoted maintenance afterwards.
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- Freelancer over 3 years: 5 500 + 600 + (60 x 36) = 8 260 GBP.
- Kolonell Premium over 3 years: 6 900 + about 2 500 = about 9 400 GBP.
Here the freelancer is cheaper by about 1 140 GBP. Dr Morgan weighs that against native French copy, a fixed delivery schedule and longer included support. Honest comparisons sometimes go the other way: request a quote and run your own numbers.
FAQ
Are Bristol agencies cheaper than Bath agencies?
Not as a rule. Both quote in a wide 2026 ballpark, roughly 6 000 to 30 000+ GBP, and the difference comes from scope, team size and retainers rather than the postcode.
Can our practice in a listed building still get a fast mobile site?
Yes, the building has no effect on the site. What matters is clear access information, since many period surgeries have stairs, and pages that load quickly on a phone.
Do you write the treatment pages?
Yes, native English copy is included in every plan, from 2 300 GBP. The practice validates the wording against GDC standards and the ASA/CAP code before launch.
Can patients book directly online?
Starter links to your existing booking software; Growth and Premium embed it on the site. A custom integration beyond that is quoted on request.
What if we want changes after launch?
Small changes and fixes are covered for 3 months, 6 on Premium. After that, maintenance is quoted to fit your site, with no long-term contract.
Let's scope your project. Tell us your treatments, booking software and languages, and we will confirm the right plan, from 2 300 GBP, delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
