The verdict in three sentences
For an Antwerp dental practice, a website redesign costs €6,000 to €22,000 with a local agency in 2026, against €2,700, €4,500 or €8,200 with Kolonell, delivered in 3 to 4 weeks once content is ready. The number one risk is broken booking on cutover day: a patient who hits a dead link calls another practice. The second is regulatory: advertising by healthcare professionals is strictly regulated in Belgium, so every text must be sober, informative and approved by the dentists.
Which signs show the site needs a redesign?
In Zurenborg, Het Zuid or Berchem, a practice serves local families, expats and people working in the port and diamond sectors. The warning signs look alike from one practice to the next:
- the site exists only in Dutch while some new patients search in English or French;
- opening hours, emergencies and the booking link are buried below the homepage;
- treatment pages date from a former team or mention a dentist who has left;
- the contact form invites people to describe their symptoms in detail;
- the site loads slowly on mobile, where most searches happen.
The fourth point needs fixing straight away. Health data is a special category under GDPR, overseen by the Data Protection Authority (GBA in Dutch, APD in French). The public form should be limited to name, contact and a reason picked from a short list (check-up, emergency, first visit).
What budget for a redesign in Antwerp in 2026?
2026 ballpark, based on typical agency quotes and public rate pages of Belgian agencies:
| Option | Languages | Booking | Budget EUR | Timeline |
|---|---|---|---|---|
| Local freelancer | Dutch | Link to existing tool | 2,500 to 6,000 | 4 to 8 weeks |
| Local agency, brochure site | Dutch, English | Link or button | 6,000 to 14,000 | 8 to 12 weeks |
| Local agency, trilingual | Dutch, French, English | Full integration | 12,000 to 22,000 | 10 to 16 weeks |
| Kolonell Starter | One language | Link to existing tool | 2,700 | 3 to 4 weeks |
| Kolonell Growth | One language | Link to existing tool | 4,500 | 3 to 4 weeks |
| Kolonell Premium | Multilingual tier, languages set in the quote | Link, integration on quote | 8,200 | 3 to 4 weeks |
Every tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Native Dutch copy goes to a freelance writer or editor (third-party cost) if the practice does not produce it. On quote: deep integration of the booking or patient record software, secure pre-consultation forms, SEO beyond the migration. See the international offer.
How long, phase by phase?
| Phase | Duration | Who acts | Deliverable |
|---|---|---|---|
| URL inventory and Search Console export | 2 days | Kolonell | List of pages to keep |
| Treatment and team copy | 1 to 2 weeks, before kickoff | Dentists | Approved copy, no promises |
| Design and build | 2 weeks | Kolonell | Mobile mockups approved |
| 301 redirect map | 1 to 2 days | Kolonell | Every old URL redirected |
| Compliance review | 2 to 3 days | Dentists | Written sign-off on every page |
| Cutover and booking check | 1 morning | Kolonell and front desk | Test appointment booked in each language |
Pick a quiet week, not the September return nor the week after a summer closure, when the diary overflows.
Which risks, and how to avoid them?
| What breaks | Who notices | Prevention |
|---|---|---|
| Dead booking link | Patients, first | Test booking right after cutover |
| Treatment pages lose rankings | Nobody for 3 weeks | Page-by-page 301, sitemap submitted in Search Console |
| Message too promotional | The professional body or a peer | Informative tone, no discounts, no comparisons, no before/after |
| Specialist title used wrongly | The dentists concerned | Titles as officially recognised, checked by the practice |
| Email outage | Front desk, too late | MX records copied, TTL lowered 48 hours before |
| Google reviews shown unchecked | The dentist | No review widget without explicit practice approval |
The site promises no aesthetic or clinical result. This is not legal advice: the applicable professional rules should be checked with your professional bodies.
When is an Antwerp agency preferable?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If the practice wants Dutch copy written by the vendor, a photo shoot organised by the agency or deep integration with its practice software, a local agency is often the right choice. Kolonell fits when the practice needs a fast trilingual site at a fixed price, keeping its existing booking tool. Questions to ask: is booking tested in each language? Who reviews compliance of the copy? Who owns the domain?
Mini case study
Illustrative example: Praktijk De Zurenhoek, in Zurenborg, three general dentists and one hygienist. Old site: 28 Dutch URLs, one English page. The practice chooses Premium for a Dutch, English and French journey.
- Kolonell Premium: €8,200
- French review by a freelance editor (third-party cost): €400
- Hosting over 33 months: 33 x €55 = €1,815 (market assumption; Kolonell maintenance after the 3 included months on quote)
- Total over 3 years: €10,415, or about €289 per month over 36 months
The booking tool stays the practice's own, linked from every page. A local trilingual quote at €16,000 before maintenance would exceed this total.
FAQ
How much does a dental website redesign cost in Antwerp?
€6,000 to €22,000 with a local agency depending on languages, against €4,500 for Growth and €8,200 for Premium with Kolonell.
Is online booking included?
The link to your existing tool is built into every page. Deep integration of the booking software is on quote.
Can we show before/after photos?
We advise against it: dental advertising is regulated and such visuals read like a promise of results. The 28 pages of the illustrative case do without them.
How long is the site unavailable?
Usually under one hour, with TTL lowered 48 hours before and the old hosting kept for a week.
Do we need three languages?
Not always. If 90% of patients speak Dutch, Growth at €4,500 in Dutch is enough; Premium covers multilingual, languages set in the quote.
Let's scope your project. A redesign from €2,700 to €8,200, booking tested in each language and a 301 map, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
