The verdict in three sentences
A multi-site redesign for a group of dental practices costs between 14,000 and 32,000 EUR (excl. VAT) in 2026, depending on the number of practices, health-data GDPR compliance and local SEO level. Budget 8 to 12 weeks, an appointment-booking integration (Doctolib or equivalent) and maintenance of 200 to 400 EUR/month. The dental-specific challenge: local SEO per practice and health-data protection.
What structures a dental group's budget
A group of practices has a particular constraint: each practice must rank on its local SEO (Nice center, Nice west, etc.) while sharing a brand identity. Health-data GDPR compliance (sensitive data) and an appointment-engine integration are unavoidable. Multi-location local SEO is often the most profitable line.
| Line item | 2026 range (EUR excl. VAT) | Stake |
|---|---|---|
| UX + multi-site design | 3,000 - 7,000 | brand + practices |
| Practice pages + local SEO | 3,000 - 8,000 | 1 per location |
| Booking integration (Doctolib) | 1,500 - 4,000 | patient conversion |
| Health-data GDPR compliance | 2,000 - 5,000 | sensitive data |
| CMS + training | 2,000 - 4,500 | team autonomy |
| QA + launch | 1,500 - 3,500 | multi-practice |
Patient acquisition goals
A dental clinic rebuilds to attract more new patients at controlled cost. Here are the 2026 target orders of magnitude for a 3-practice group.
| Metric | Before redesign | Target at 9 months |
|---|---|---|
| New patients / month | 40 | 52 (+30%) |
| Online bookings | 15% | 45% |
| Patient acquisition cost | 32 EUR | 20-24 EUR |
| Local SEO position (top 3) | 1 practice | 3 practices |
| Kept-appointment rate | 78% | 88% |
| Admin phone calls | baseline | -35% |
Mini case study
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Dr Nadia, director of a 3-practice dental group in Nice. Before the redesign, her practices attracted 40 new patients per month, with 15% online bookings and many admin phone calls. She invests 26,000 EUR (excl. VAT) in a multi-site redesign with local SEO per practice and Doctolib integration. Nine months later, new patients reach 52 per month (+30%) and 45% book online, cutting the admin workload by 35%. Valuing a new patient at an average lifetime value of 480 EUR, the 12 extra monthly patients represent about 5,760 EUR of additional revenue per month: the investment is repaid in under 5 months.
FAQ
Why does a dental site cost more than a classic showcase site? Health-data GDPR compliance, an appointment-engine integration and local SEO per practice add specific lines. A multi-site group further multiplies these needs.
Does Doctolib replace a website? No: Doctolib handles booking, but your site carries your brand, local SEO, reassuring content and specialties. The two are complementary and integrate together.
How to handle health data in GDPR compliance? You need suitable hosting, a clear privacy policy, explicit consent and minimization of collected data. A compliance audit is included in well-run projects.
Is local SEO really worth the investment? Yes: most patients search for a dentist near them. Ranking top 3 on Google Maps and local queries is often the primary source of new patients.
How long to train my team on the CMS? Budget a half-day of training. After that, your team publishes news and pages independently, without relying on the agency.
Let's scope your project. Tell us the number of practices, your booking tool and indicative budget, and we'll frame the multi-site redesign. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
