The verdict in three sentences
Redesigning the website of a 6-chair dental centre costs 8,000 to 15,000 EUR excl. VAT in 2026 (about 7,000 to 13,000 GBP), with an 8-week timeline, whether in Paris or London. The budget depends mainly on choosing between an integrated third-party booking tool (Doctolib in France, Dentally or similar in the UK, simple and already paid for) and an in-house booking system, which requires certified health data hosting (HDS in France, UK GDPR and NHS DSPT standards in the UK). The site must inform without comparative advertising: every treatment page is reviewed against the professional code of conduct.
What professional rules allow and forbid in 2026
Dentists may publish scientific and practical information, but communication must remain fair, with no promotional or comparative character. In the UK, the GDC and the ASA apply similar principles. The following table is the review grid before go-live.
| Website element | Allowed | Watch-out | Recommended status |
|---|---|---|---|
| Practitioner profiles | Yes | Recognised titles and qualifications only | Mandatory |
| Treatment pages (implants, orthodontics) | Yes, for information | No promised outcome, no "best price" | Reviewed by a practitioner |
| Before/after photos | Tolerated with written consent | No retouching, no commercial staging | Avoid unless educational |
| Fees | Yes | Display in line with patient information rules | Ranges and insurance status |
| Patient reviews | Not solicited on the site | No hand-picked testimonials | Do not publish |
| Online booking | Yes | Health data: certified hosting and GDPR | Mandatory in 2026 |
| Legal notices and GDPR | Yes | Registration number, regulator, DPO, retention period | Mandatory |
The most frequent red line concerns "discount implant" pages or comparisons with other centres. The professional regulator can open disciplinary proceedings, and consumer protection authorities have stepped up checks on dental centres after high-profile abuses by some chains.
2026 redesign price by booking option
The figures below reflect centres with 4 to 8 chairs in the Paris region. They include design, development, content migration and front-desk training.
| Item | Third-party booking integrated | In-house booking system | Comment |
|---|---|---|---|
| Design and mock-ups | 2,500 EUR | 2,500 EUR | 12 to 15 page templates |
| Website development | 3,500 EUR | 4,000 EUR | Practitioner, treatment, access pages |
| Booking module | 300 EUR (button and widget) | 5,500 EUR | Reasons, durations per chair, SMS reminders |
| Treatment page copywriting | 1,200 EUR | 1,200 EUR | 10 treatments reviewed by a practitioner |
| Local SEO (Google Business, schema) | 900 EUR | 900 EUR | District and neighbourhood |
| Annual hosting | 300 EUR | 1,800 EUR (certified health hosting) | Certification mandatory |
| First-year total | 8,700 EUR excl. VAT | 15,900 EUR excl. VAT | Excluding booking subscription |
Doctolib charges about 139 to 169 EUR excl. VAT per practitioner per month in 2026. For 6 practitioners that is close to 11,000 EUR a year. The in-house system costs more to build but removes this subscription: it pays off after roughly 2 years, provided someone maintains features and security.
8-week schedule
Weeks 1 and 2: audit of the current site, the pages that generate bookings and local keywords. Weeks 3 and 4: mock-ups and professional conduct review of the copy. Weeks 5 to 7: development, booking module connection, migration and 301 redirects to preserve rankings. Week 8: mobile testing (over 75 % of bookings are made on smartphones), front-desk training and go-live.
Mini case study
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Dr Lefèvre, who runs a 6-chair dental centre in Paris's 15th arrondissement, found that 40 % of calls were simple booking requests, about 14 hours of front-desk time per week. He chose the integrated third-party option at 8,700 EUR excl. VAT. After the redesign, 62 % of appointments are booked online and calls dropped by 9 hours a week. At 22 EUR per loaded hour for an assistant, savings reach about 9,500 EUR a year, not counting an 18 % drop in no-shows thanks to SMS reminders. The website pays for itself in under 12 months.
FAQ
Is certified health data hosting mandatory for a dental centre website?
It is as soon as the site stores health data, for example the reason for the visit in an in-house booking system. With a third-party widget, the provider hosts that data, and standard hosting at 300 EUR a year is enough.
Can we display implant prices?
Yes, for information and as a range, for example 1,000 to 2,500 EUR depending on the case. Any "unbeatable price" wording or comparison with a competitor must be avoided.
How do we avoid losing search rankings?
With a complete 301 redirect plan, the temporary traffic dip usually stays under 10 % and recovers within 4 to 6 weeks.
Do we need a website per practitioner?
No, one page per practitioner on the centre's site is enough. It should state the registration number and recognised specialties, about 300 words per profile.
Who reviews the copy before publication?
A practitioner from the centre validates each treatment page. Allow 2 to 3 hours of review in total for 10 pages.
Let's scope your project. Tell us your number of chairs, your current booking tool and the treatments to highlight: we will price a redesign between 8,000 and 15,000 EUR excl. VAT, delivered in 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
