The verdict in three sentences
A SaaS entry price is attractive but hides a subscription that climbs 5 to 10 % per year, whereas custom front-loads the cost then stabilises. Over a 5-year horizon and around 30 seats, the two TCOs become nearly equivalent; beyond that, custom wins by 20 to 35 %. Above all, SaaS stays a recurring expense while a build becomes a capitalised asset on the balance sheet.
The full TCO, line by line
Comparing SaaS and custom on subscription alone is a mistake. TCO includes licences, maintenance, integrations, training and exit. 2026 order of magnitude for 30 users in Singapore (figures in FCFA for comparison):
| Item (over 5 years) | SaaS | Custom |
|---|---|---|
| Entry / build | 0 to 3 M FCFA | 28 to 60 M FCFA |
| Subscription / maintenance | 25 to 50 M FCFA (with +7 %/yr) | 18 %/yr of build |
| Integrations | 3 to 8 M FCFA | Included / proprietary |
| Training & change management | 2 to 4 M FCFA | 2 to 5 M FCFA |
| Reversibility / exit | 2 to 5 M FCFA | Low (code owned) |
| Indicative 5-year TCO | 35 to 68 M FCFA | 40 to 78 M FCFA |
At 30 seats the ranges overlap: the decision turns on length of use and headcount trajectory.
The volume effect over 5 years
SaaS is linear in seats; custom is near-fixed once built. Here is the crossover by headcount (2026 estimate):
| Users | SaaS 5-year TCO | Custom 5-year TCO | Advantage |
|---|---|---|---|
| 15 | 22 M FCFA | 46 M FCFA | SaaS |
| 30 | 44 M FCFA | 48 M FCFA | Tie |
| 50 | 73 M FCFA | 55 M FCFA | Custom |
| 80 | 117 M FCFA | 66 M FCFA | Custom |
| 120 | 176 M FCFA | 80 M FCFA | Custom |
Beyond 40 to 50 seats the gap widens clearly toward the build, which only grows through maintenance.
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Mini case study
Mr Tan, managing director of a services SME in Singapore, has 48 users. The chosen SaaS costs 7 M FCFA in year one, at +8 %/year: a 5-year total of about 41 M FCFA, plus 6 M FCFA of integrations and 3 M FCFA of training, i.e. 50 M FCFA of TCO — 100 % expensed. The build comes to 42 M FCFA plus 18 % maintenance (7.5 M FCFA/year), i.e. ~54 M FCFA over 5 years, but the asset is amortised over 5 years and improves the balance sheet. A gap of just 4 M FCFA, offset by code ownership and no price drift: Mr Tan picks custom.
FAQ
Why is the SaaS entry price misleading? Because it ignores recurrence: a 6 M FCFA/year subscription becomes 35 M FCFA over 5 years with hikes. The real metric is TCO, not the monthly ticket.
Does custom really amortise? Yes: in 2026 proprietary software is typically capitalised and amortised over 3 to 5 years, making it a balance-sheet asset rather than a sunk expense.
How accurate are these figures? They are 2026 orders of magnitude; allow ±15 to 20 % depending on scope, data quality and required integration depth.
Should change management be included? Absolutely: 2 to 5 M FCFA of training and support drives adoption. Software that is not adopted destroys all ROI, whatever the model.
At how many users does custom win? The break-even sits around 30 seats; beyond 40 to 50, custom leads by 20 to 35 % over 5 years in most cases.
Let's scope your project. Give us your target headcount and functional scope, and we model your SaaS vs custom 5-year TCO with hard numbers. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
