The verdict in three sentences
A market suite such as Epic or Cerner runs at enterprise scale (six figures a year), with no ownership and a standardised patient journey, whereas a custom build costs 90,000-200,000 EUR plus 15 % maintenance/year. Custom wins on three fronts: zero booking commission, mastered HL7/FHIR interoperability, and full patient-data ownership. For a group of 15 practitioners or more, break-even sits between 4 and 6 years, with an owned asset at the end.
Market suite or bespoke build: the real comparison
The choice is not just the monthly price. The table below sets the two models against the criteria that bind a clinic for ten years.
| Criterion | Epic / Cerner class | Custom |
|---|---|---|
| Cost | Six figures/year enterprise | 90,000-200,000 EUR + 15 % maint. |
| Specific patient journey | Standardised | Fully modellable |
| Booking commission | Possible by plan | None |
| HL7/FHIR interoperability | Partial | Native, mastered |
| Secure hosting | Included | 500-1,500 EUR/month |
| Data ownership | Vendor | Clinic |
| Reversibility | Limited | Total |
For 20 practitioners at 110 EUR/month-equivalent, a mid suite is 26,400 EUR/year, over 132,000 EUR across five years without ever owning the platform.
Where break-even sits in 2026
The tipping point depends on practitioner count and amortisation period. Here is a 2026 projection for a custom build at 150,000 EUR (maintenance 22,500 EUR/yr) against a suite at 110 EUR/practitioner/month.
| Practitioners | Suite cost / 5 yrs | Custom cost / 5 yrs | Verdict |
|---|---|---|---|
| 5 practitioners | 33,000 EUR | 262,500 EUR | Suite wins |
| 10 practitioners | 66,000 EUR | 262,500 EUR | Suite wins |
| 15 practitioners | 99,000 EUR | 262,500 EUR | Close, custom advantages |
| 25 practitioners | 165,000 EUR | 262,500 EUR + hosting | Custom competitive |
| 40 practitioners | 264,000 EUR | 262,500 EUR + hosting | Custom wins |
The purely financial threshold is around 35-40 practitioners over five years, but non-monetary gains (owned data, zero commission, interoperability) often bring the decision forward.
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Mini case study
Dr. Reynolds leads a 30-practitioner medical group. On a market suite at 120 EUR/practitioner/month, the bill reaches 43,200 EUR/year, over 216,000 EUR across five years. A custom build at 170,000 EUR (maintenance 25,500 EUR/yr, hosting 900 EUR/month) totals 307,300 EUR over five years, apparently costlier, but removes all booking commission, makes the clinic the data owner and opens HL7/FHIR interoperability with the partner laboratory. Over eight years, custom moves ahead and the asset stays on the balance sheet.
FAQ
Do market suites charge a booking commission? Depending on the plan, certain booking or visibility features can be billed. A custom build eliminates any commission by design.
Does custom handle HL7/FHIR interoperability? Yes, and it is a major argument: a bespoke build natively embeds HL7/FHIR standards to exchange with labs, imaging and hospitals.
From how many practitioners is custom profitable? The five-year financial break-even is around 35-40 practitioners. Below that, non-monetary advantages (data, reversibility) sometimes still justify it.
What happens to patient data if you switch vendor? With a suite, reversibility is often limited. With custom, the clinic owns the data and its schema: reversibility is total.
How long to migrate from a market suite? Expect 4 to 7 months including historical migration, parallel running and training, to avoid any service interruption.
Let's scope your project. Medical group of 15+ practitioners, indicative budget 90,000-200,000 EUR plus hosting, migration from an existing suite in 4-7 months with HL7/FHIR interoperability. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
