The verdict in three sentences
For a relocation company serving businesses, the website should replace the first sales visit with a credible online quote: room by room inventory, volume estimate, preferred dates and a booked video survey. In London, such a site costs roughly GBP 9,000 to 18,000 in 2026, including GBP 2,500 to 5,000 for the volume calculator. With average B2B orders of GBP 3,500 to 22,000, a 3 to 5 % conversion rate pays for the project within months.
Two audiences: facilities managers and HR mobility teams
The facilities manager moving 120 desks from Canary Wharf to King's Cross wants a plan, out-of-hours or weekend execution, IT equipment handling, temporary storage and a single point of contact. The HR team relocating an engineer from Paris or Dublin wants a clear mobility package, family support and invoicing to the employer. Since Brexit, EU hires also need help with visas, customs paperwork for household goods (ToR1 relief) and right-to-work checks. The site should offer two distinct paths from the home page, with dedicated pages and tailored forms.
| Website module | Purpose | 2026 ballpark (GBP) |
|---|---|---|
| Design and service pages (office move, mobility, storage) | Clear B2B offer | 3,500 to 6,000 |
| Room by room volume calculator | Pre-pricing without a site visit | 2,500 to 5,000 |
| Video survey booking | Validate volume in 20 minutes | 700 to 1,300 |
| Client portal (documents, schedule, invoices) | Tracking for facilities teams | 1,700 to 3,500 |
| CRM or move management software integration | No double entry | 1,300 to 2,600 |
| French and German pages | EU staff and groups | 1,000 to 2,200 |
Building a volume calculator people actually finish
A good calculator mirrors real offices: workstations, cabinets, meeting rooms, archives by linear metre, servers, fragile items. Each item has a standard volume (a full workstation is about 35 to 50 cu ft, a linear metre of archives about 14 cu ft). The client adjusts quantities, sees an estimated volume and an indicative range, then books a video survey. Ask for contact details only at the end, when showing the estimate: you roughly double complete leads compared with a form at the top.
| Metric | Standard site with form | Site with calculator and video |
|---|---|---|
| Monthly B2B visitors | 1,500 | 1,500 |
| Enquiry conversion rate | 1 to 1.5 % | 3 to 5 % |
| Monthly enquiries | 15 to 22 | 45 to 75 |
| Sales time per quote | 2 to 3 h with travel | 45 min on video |
| Time to deliver quote | 5 to 7 days | 24 to 48 h |
| Quote win rate | 20 to 25 % | 25 to 30 % |
Budget, timeline and watch points
A complete project takes 8 to 12 weeks: scoping and calculator item list (2 weeks), design (2 to 3 weeks), development and CRM integration (4 to 5 weeks), testing with your sales team (1 to 2 weeks). Display your guarantees (goods in transit insurance, BAR membership, FIDI FAIM or ISO 9001 accreditation) and comparable case studies. Local SEO for 'office relocation London' or 'commercial removals Manchester' works best with one page per area you serve.
Post-Brexit pages deserve special care. EU employees moving to London ask about visas, customs relief on household goods and timelines, and a clear checklist page answers them before they call. Corporate HR teams also want a single invoice, a named move coordinator and proof of insurance in one downloadable pack. Adding these assets usually costs GBP 800 to 1,500 in content and design, yet it shortens the sales cycle by several days, because procurement teams can approve the supplier without a long email exchange or a second meeting.
Mini case study
Oliver, sales director at a 45-person relocation firm in London, invests GBP 14,000 in a site with calculator and video surveys. Before, he received 18 enquiries a month and signed 4 jobs. After the rebuild, he gets 50 enquiries, 60 % qualified, so 30 useful ones, and wins 26 %: about 8 jobs a month. With an average order of GBP 6,500 and a 12 % net margin, each job yields GBP 780. The 4 extra jobs bring GBP 3,120 of monthly margin: the site pays back in 4 to 5 months, before counting the 10 sales hours saved each week thanks to video surveys.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Can the volume calculator give a fixed price?
No, it gives an indicative range, often within plus or minus 15 %. The fixed price is confirmed after a 20 to 30 minute video survey.
Do corporate clients need a portal?
It pays off above 50 desks moved: schedule, floor plans, labelling and invoices in one place. Budget GBP 1,700 to 3,500.
How long until launch?
Between 8 and 12 weeks depending on integration with your move management software. A site without a portal can go live in 8 weeks.
Are other languages needed?
Yes if you relocate EU staff or serve European groups in London. French and German pages cost roughly GBP 1,000 to 2,200.
How do we track profitability?
Measure enquiries, quotes issued, quotes won and revenue by source in the CRM. A 3 % conversion rate on 1,500 B2B visitors already means 45 enquiries a month.
Related reading: the contract furniture maker website in Toronto and our custom web applications.
Let's scope your project. Volume calculator, video surveys, client portal and CRM integration: we define scope and launch plan together. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
